Questionnaire results unit 2, 3, 22 task 4 (1)

Questionnaire results unit 2, 3, 22 task 4 (1)

• 1.
  Questionnaire Results Unit 2,3, 22 Task 4 Farben Nikon Ahamed - George Kabasubabo-Koni - Alex Dwyer- Benjamin Goldstone
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  Purpose aims andmethodology The questionnaire has been created to conduct audience research to reach their tastes and needs so that our product can satisfy their preferences. We went out to local areas in redbridge to ask people questions about horror film in general to collect opinions of our an audience and this is being done to create a better connection with our audience. By creating it we were able to find out what our target audience likes and dislikes so based on their opinions we can create a better product. This presentation states all the data collected through the questionnaire and the group has chosen to use a questionnaire as a research method because it’s the easiest way to collect primary quantitative data that then will be re worked on graphs as well. This research shows thoughts and opinions of people in Redbridge and the data collected clearly tells us about what they usually see and like watching in a horror film
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  Audience profiling Age -Gender Our results show that our main target audience is males aged between 16-20. This might be because horror movies appeal to teens and young adults who get enjoyment from them. They might also consume more compared to the under sixteen because they are more likely to have a disposable income from a small job to spend on watching movies which means that they don’t have to worry about house rent, electricity and other bills as they are having a comfortable life where they can spend money somewhere else but the essential.
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  Area of Residence-employment status The results from these two graphs show that many of our potential audience are full time students or full time employed which matches the results of the age pie graph. Showing that the main age group have not much financial trouble and have a disposable income they can use on movies. The main town of residence in redbridge was woodford and barkingside this means that our main marketing campaign focus should be in these two areas having adverts put on busses that go past these areas and other advertisement placed on bus stops or even in actual cinemas.
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  Audience media consumptionhabits Our results show us that people’s prefered method of consumption is in the cinema then their homes using online streaming. This suggests that our audience likes to be fully immersed in the film with the image on a big screen, it also tells us that the audience wants to watch the film as soon as it's released which is commonly at the cinema. The second largest group in the pie graph is the online streaming which is for people who prefer spending their time on watching film at home with friends/family or by themselves as they may not have a car to go to the cinema (which is mostly going to include teenagers). The shot film is more likely to be released on the internet as it is not long enough to be put in a cinema and that people are less likely to want to watch a short 7 minute film in a cinema.
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  Audience media consumptionhabits The results gathered from consumption habits show us that the majority of the people who watch horror films, watch them by themselves or with close friends, very few watch them with their partner or with familiars, this may be due to the genre of film which is horror. People do so probably because being by themselves or with close friends the tension may increase as by yourself there should be more momentum, atmosphere and personal thoughts whereas with friends you can share your fear and all feel part of the film which usually involves a group of friends or familiars in which they can personify with. Family members and partners are the least chosen option because this genre does not suit that type of group of people as the environment and atmosphere would be enjoyable if the genre of the film would have been romance or adventure for example.
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  Audience Personal Preferences Fromthis graph we can see that the majority of the audience finds sound to be the scariest element in horror films, this is due to the fact that in horror movies sound is a really important presence throughout the whole film which means that there is constant use of sound to create pace, meaning and fear among the audience, as the producers want them to feel terrorised. If the sound used in the horror is diegetic for example, this means that both the characters and the audience can hear the sounds that occur in the film, this adds realism (verisimilitude) to the movie for the audience and puts the audience in the character's position (empathise) which could be an element that makes the viewer scared even more. Based on this information we will focus and give more importance on the music and sound when making our own production, because it was overwhelmingly the most important thing for the audience.
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  Audience Personal Preferences(Part 2) The least scariest location that the audience chose was the tall grass field. When you look at a tall grass field what usually comes to mind is nature which is represented by the grass and the fact that grass is tall, it shows that nature is not disturbed. Farming also comes to mind and looking at the field, it can also represent life which doesn’t really fit the conventions of horror. The scariest place chosen instead was the asylum, this is probably because it is a conventional location that often times gets used and chosen even by famous producers because it gives the film more mystery and isolation to the viewers as the asylum is usually an abandoned place where supernatural activities occur in which viewers can appeal more to it.
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  Audience Personal Preferences(Part 3) In general, based on the gathered results, a lot of the tallies went towards films such as The Conjuring 2 (2016) and Saw “2004). This may be due to the fact that these films were released in the 21st century meaning that it is or was very likely that our target audience of today’s generation may’ve seen and chosen these more “modernised” horror films compared to 30 to 40 year olds who may have seen or voted on older horror movies they saw when they were younger.The audience preference for how they like their horror film to be shot is with lots of jump scares. With this knowledge we will try to include jump scares into the short film to please our audience. The smallest category was the found footage style which we will not do.
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  Conclusion and Proposal Basedon the results we gathered, our film is going to be aimed at an audience composed by mainly teenager males who live in Woodford, Barkingside and other areas in Redbridge, they are also full time students or full time workers which means that they either have some disposable income to spend on extra hobbies such as films or simply their parents give them the money and this is because the area where primary research has been conducted are all areas where there are a lot of schools and young people which are the ones we are targeting. Based on their favourite genre and the way they consume the media product instead we are going to create a film that will be either supernatural or psychological. As an overall the questionnaire gave us a really clear idea on what people would like to see and want from a horror movie, therefore we will include as much as possible the features they like the most.