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Uploaded byInez Rix
Quick start
This document provides an overview of a nutrition company, its core products, and business plan for marketing those products. It establishes that the company was founded in 1980 and now operates in 75 countries, selling various nutrition products including protein powders, vitamins, and herbal supplements. The business plan outlines personal and wholesale discounts of 25-50% and 7-25% respectively, along with bonuses and incentives. Representatives are encouraged to use, wear, and talk about the products themselves to build trust and share testimonials with potential customers and clients. Various marketing methods like badges, flyers, and introduction parties are also discussed.
Quick start
- 1. Quick StartMeeting startsat 8pm UK 9pm EuropePresenter Inez Rix
- 2. ObjectiveTo give afast overview of :The CompanyThe Core ProductsThe Business / Marketing PlanHow to reach Product CustomersHow to talk to Potential Clients
- 3. The CompanyEstablished 1stFebruary 1980By Mark Hughes – WhyOrigins as Weight LossNow known as a Nutrition CompanyMichael O’ Johnson CEODoctors2009 - $3.8 Billion2010 - $4.3 Billion
- 4. The CompanyHQ LALive75 countriesIncreasing country range yearlyIncreasing product range yearlyWorld Class ProductsThousands of TestimonialsPersonal ContactNot sold in shops
- 5. Core ProductsFormula 1FlavoursHowto mixUse – weight loss – 2 daily + meal (+snacks)Use – sports, Fuel, Re-fuel, RepairUse - general nutritionUse – weight / muscle gain
- 6. Core ProductsHerbs andFibre thrice dailySoluble fibre, corn, cleansing herbsMulti-Vitamins 3 daily
- 7. Core ProductsProtein PowderFibre– soluble fruitAloe Concentrate
- 8. Business PlanPersonal Discounts25% - 50%Wholesale Discounts 7% to 25%RoyaltiesBonusesHolidays
- 9. Discounts and ProfitsPersonalCustomers – retail profit from 25% to 50%You25%35%42%50%
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- 11. Duplication is WorkingSMART not hard!3SSS927 20clients3 DSYou++39=
- 12. Duplication is WorkingSMART not hard!392720 clients x £100 = £2000 = £1000 profit3 distributors x 10 clients x £100 = £3000 @ 25% = £750You++39=39 x 2000vp = 78,000 x 5% = 3,900!!+ customers and your distributors!
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- 14. USE! TheProductsEvery Day & Fall in Love With Them!Look to see what you can replace in your homeGives You a Visible Result That People Will Notice!People will trust you
- 15. Testimonials – Why?CoverALL issues 3rd party proofProp to usePictures paint 1000 wordsBe relevantThere are Millions of them!
- 16. Before & AfterPhotosA picture paints a thousand words…
- 17. Methods of OperationBadgeTalkingto peopleLists of contactsFlyers and leaflets and postersAdverts, car signing, surveysIntroduction parties, skincare partiesClubs, weightloss challengesNetworking meetings – WIFOM!!
- 18. BadgesSomeone talks toyouAsk them if they are serious or just curiousCurious, tell them a little and give them a cardSerious, tell them a little and you would like to make an appointment to meet up. Take their contact details and CALL THEM
- 19. TALK!NG ToPeopleHOW??Start a conversation – weather, cars, anything!LISTEN!!!!!!!Smile and nodLearn about themTHEN target the conversation – talk about relevant testimonials!3rd Party requests
- 20. Flyers. Leaflets. PostersIfputting in shop, talk about whats going on and why you need people – ask the person if they know anyone needing extra income or to lose weightDirect Approach! SMILEPeople in bars or shopsDetermine if they have time!!!Home doors – repeat at least 3 times!
- 21. I Don’t KnowAbout That, All I Know Is….Don’t run down other productsFeel, Felt, FoundUse our Ammo!!!Stand proud – have confidenceDont be afraid to walk away from idiots!Handling Objections
- 22. Who are youlooking for?Anybody and Everybody Do not pre-judge Do not assume
- 23. What Next?Plan YourWeek, Then Work Your PlanFocus on Your Customers and Distributors Results, Needs or WantsKeep an eye on your businessFind a local meeting to attend – Invite Everyone and AnyoneEnsure you attend as many onlinetrainings as possible
- 24. In SummarySame skillset neededSelling = CommunicationSmile while talkingPositivity and ConfidenceKnow your products and companyPractise, practise, practiseHave fun and enjoy!
- 25. The Products Work.The Marketing Plan works
- 26. YOU are thedetermining Factor