Quikr

Quikr

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  Quikr…. Loosing Battle inOnline Classified Business Group No: 03 Ankit Agrawal Arshdeep Kaur Manoj Kumar Ravi Teja Jagriti Kalra
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  Public Notice Carvings 59BC 2000 BC Social Classifieds 2007 Facebook introduced Outdoor Advertisinga free classifieds was The Roman empire published invented Acta Diurna (“Daily Acts”)by the Egyptians Facebook Marketplace called Hand-writing Newssheets 206 BC Online Classifieds Mobile Classifieds 1995Future The beginning of Internet classifieds. China, early government produced Every is competing to One handwritten news sheets called of the effort introduced was dominate this mobile arena Craigslist. “ tipao” Online Classified Public Poster Ads 1600 Business Evolution England handwritten Notices were nailed to post and walls Newspaper Radio Ads Who do you think will be victorious? Classifieds 1704 The first newspaper advertisement was published in Boston News-Letter Magazine Classifieds
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  Founded in theyear 2008 by Pranay Chulet, alumni of IIT-Delhi & IIM-Kolkata Quikr is inspired by the foreign business model Craigslist which started its operation in 1995 Services cover 160 categories in over 83 cities 1.8 crore consumer per month and millions of ad posted by users Among World’s top 250 private companies Quikr is backed by Matrix Partners India , Omidyar Network , Norwest Venture Partners , Nokia Growth Partners , Warburg Pincus and invested in by eBay Inc.
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  Vertical Classifieds Specialized service offering insingle category Robust Customer Support Example : Maintenance of complex database (MYSQL) Shaadi.com, Cardekho.com Type of Classifieds Efficient Routing Techniques, Algorithms and Computing power Service offering in different categories with little or less differentiation Horizontal Classifieds Marketing Program Cost Provide a platform for the stakeholder to do transaction under one roof Cost Analysis Example: Quikr, Olx, Sulekha Online Ads Easy to post ads Live tracking of your ads via email, SMS, and website Company list their ads with Quikr similar to Google Ads Free or less cost involved Benefit of online classifieds Better Service More targeted search capabilities Time Saving IT Driven Customer Support Simplicity to understand functioning of mobile apps Revenue Model Premium Lists You pay Rs. 1000 for print ads, here you need to pay Rs. 100 for same ad. The pricing strategy differs from category to category Lead Generation Small businesses in categories like real estate and automobiles want to expand their business via advertising and here we provide them with leads.
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  Quikr EBay Flipkart Reviews 25049 189764 602735 44170 Average Rating Social Olx 4.1 4.3 4.4 4.3 3.04 MB 9.52 MB 3.02MB 10 millions + 50 10 million + millions + Analytics Applicatio 2.27 MB Lead Generation n Size Facebook Cross Selling LinkedIn Downloads Mobile Apps Chat Box 10 millions + Cloud Data Storage Data Routing Capabilities
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  Limitation Limited only tocity Loses effectiveness very fast due to large postings od ads daily
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  QUIKR VS OLX ResearchMethodology • Different Ads were posted for different categories which covered advertisement with images and non-images too • Ads were posted in categories like Real estate, Car, Mobile, Furniture, Video Games, Bike Findings  Olx outperforms Quikr in terms of performance  Car/ Mobile is the major trend in Online classified business  Olx generates 4 times response compared to Quikr in Car and Mobile category  Other categories generate less or no response and Quikr Recommendation scores marginally higher  Chat Box can be used to connect to more withWhatsapp application used  the users  Mobile Apps has customer issues. That really needsthe be focused to connect by to companies  Optimization technique has to be more efficient. customers to  Olx has well organized ERP system to track the ads posted by user  After 2-3 days of ad posting
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  References http://www.thesmartceo.in/magazine/growth-enterprise/quick-quikrquickest.html http://chennai.quikr.com/html/about.php