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QUT Social Media Workshop (School of Design)
This document discusses the truth about social media for business. It covers various social media platforms like Twitter, Facebook, blogs, email, LinkedIn and YouTube. It discusses developing a social media strategy for businesses as a beginner by setting up pages, securing URLs, publishing content and enabling sharing. It also discusses strategies for more intermediate levels. The document provides statistics on returns from social media marketing and questions for the audience.
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QUT Social Media Workshop (School of Design)
- 1. Th e TruthAbout Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube • Social Media Strategy • Q&A Adam Franklin, Marketing Manager
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- 4. 4 Who’s next? You? @Franklin_Adam
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- 6. @Franklin_Adam @Bluewire_Media Tweet Tweet! Tweet Tweet @Franklin_Adam
- 7. Show of hands get up
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- 11. Don’t have 7me? No time? @Franklin_Adam
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- 16. Just like real life!
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- 19. 1 referral in 24 hours
- 21. 1. Facebook comments @Franklin_Adam Facebook
- 22. 12. rFeafecrerbalos oink 1c0o mmimnuetnests
- 23. 1. Facebook comments 8 referrals in 1 day
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- 25. Remarkable content 25@Franklin_Adam
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- 27. Blogging A:racts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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- 29. $1 spent $41 return Email Marke7ng
- 30. #hire14 Email is best. Remember 1995?
- 31. Darren Rowse aka @ProBlogger
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- 34. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?
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- 37. Social Strategy -‐ Beginner 1. Set up pages
- 38. Social Strategy -‐ Beginner 1. Set up pages 2. Secure your URL
- 39. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy -‐ Beginner
- 40. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy -‐ Beginner
- 41. 3. Publish content & enable sharing 4. Watch and listen SSoocciiaall SSttrraatteeggyy -‐-‐ BBeeggiinnnneerr 1. Set up pages 2. Secure your URL 5. Join in
- 42. Social Strategy -‐ Intermediate
- 43. What would you do?
- 44. Social Strategy -‐ Intermediate
- 45. Social Strategy -‐ Intermediate
- 46. Social Strategy -‐ Intermediate
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- 57. Up 55% Up 107% (@replies) Sales #NHHPC13
- 59. “Train hard, win easy” 59 Sean Bowes
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- 62. Thank you. ! [email protected] @Franklin_Adam 1300 258 394 www.bluewiremedia.com.au/book