RHive aims to integrate R and Hive by allowing analysts to use R's familiar environment while leveraging Hive's capabilities for big data analysis. RHive allows R functions and objects to be used in Hive queries through RUDFs and RUDAFs. It also provides functions like napply to analyze big data in HDFS using R in a distributed manner. RHive provides a bridge between the two environments without requiring users to learn MapReduce programming.