Radio Script and Storyboards
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This document discusses radio scripts and storyboards for advertising. It provides guidance on writing radio scripts, including keeping them under 65 words for 30-second ads and using simple language. Radio scripts should clearly state the product and call to action. Storyboards are for visualizing TV ads and outline scenes, actions, compositions and transitions through a series of sketches. Storyboards help evaluate ideas and plan shots, camera work, and editing. The document provides examples and tips for developing effective radio scripts and storyboards.
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Radio Script and Storyboards
- 1. DESIGN FOR PRODUCTION SANGEETA JAIN
- 2. LECTURE 6 RADIO SCRIPT AND STORYBOARD
- 3. Vintage vector designed by Freepik radio script is writing for the ear.
- 4. • Script is defined as the written words of a play, movie or show, or a standard message to deliver on the phone or in person. Radio Script is the written document containing the words, sound effects, music and silence for the radio advertisement. • A radio advertisement has only 15, 30, or 60 seconds to catch the attention of the audience and motivate them to buy your product or service. Listeners have to get it the first time around because they can’t go back and hear it again (unlike re-reading a sentence in a print advertisement). • Most radio ads play for 30 seconds. Longer ads lose the listener's attention and shorter ads don't have the time to accomplish anything other than brand-name recognition. RADIO SCRIPT
- 5. • Script should be no longer than 65 words for a 30 seconds advertisement. • Write scripts clearly. Use easy and simple words with short sentences and direct approach. Indicate sound effects with the phrase "SFX”. Label each actuality “ACT”. Write who’s talking and how long it is. • The script should… – Mention the product clearly – Describe it in brief / give a special offer / state any updates etc. – Conclude with a call for action • Some creative aspects include… – be friendly not formal – be energetic – use words that give a chance for listeners to imagine visuals – use interesting sounds and/or silence to enhance the words SOME GUIDELINES…
- 7. Vintage vector designed by Freepik tell the story…visually.
- 8. • Storyboard is designing for TV advertisements. It is a series of sketches that visually tell the story. It outlines the story, scenes and action. • The storyboard shows the ‘key’ frames of the story or the design idea while the action between frames is completed in the mind of the viewer/client. The storyboard includes directional cues, such as arrows, to indicate actions and camera movements. • The storyboard helps to develop a strong visual story, spot weaknesses in plot or timing or important missing elements or shots and to plan the… – composition – layout – camera placement – scene transitions STORYBOARD
- 9. • The elements of print vs. elements of TV advertisements STORYBOARD Print Advertisements ü Line ü Color ü Shape ü Texture ü Space ü Form TV Advertisements ü Image • Arrangement of scenes ü Cinematography • Framing • Lighting • Movement ü Editing • Sequence ü Sound • Dialogue • Music • Effects
- 10. • Storyboard should convey… – what characters are in the frame? – what are they doing? – what are the characters saying to each other? – is there going to be any other audio in this frame? – how much time has passed between the frames? – where the "camera" is in the scene? – what is the angle of the camera? • close-up • long shot • low camera angle, etc. STORYBOARD
- 11. • How to work on a storyboard? – Think of the key moments in your story (arc) – What is the beginning, middle and end of this story? – What are the other key ‘scene’ changes? – How will the action progress? – How will text, images and other elements enter and exit the screen or transit from one frame to the next? – Think about timing: • The length of a frame • the time from one frame to another STORYBOARD
- 14. • How to work on a storyboard? – develop a storyboard that consists of at least 6-9 frames. – show the characters and their narration. – write the sound effects or use arrows to add emphasis to or illustrate actions. – write below each frame to explain what kind of action is taking place on screen. – describe in visual or words the camera shot(s). STORYBOARD
- 15. STORYBOARD Example of a storyboard designed in Photoshop