Measuring Output of Process
Innovation at the Firm Level:
Results from German Panel Data
Christian Rammer
Centre for European Economic Research (ZEW)
Mannheim, Germany
OECD Blue Sky Forum III
19-21 September 19-21, 2016, Ghent
Background
(1) Process innovation is a main part of firms’ innovation activities
(204,000 product innovators vs. 187,400 process innovators)
(2) No established measure for measuring the output of process
innovation (in contrast to product innovation)
(3) Theoretical models of R&D/innovation often use cost reduction as
result variable
(4) Oslo Manual mentions cost reduction and quality improvement as
potential output measures
(5) Some national innovation surveys did implement cost reduction and
other output measures (BE, CA, CH, DE, NO)
Objectives
- Present empirical evidence on the relevance and reliability of
quantitative measures of process innovation output
- Analyse data on process innovation output collected over the past 20
years as part of the German innovation survey:
- share of unit cost reduction owing to process innovation
- share of sales growth resulting from quality improvements
- Evaluate the usefulness of these measures for better understanding the
innovation process in firms and its impacts
Structure: 1) measurement issues (item non-response, consistency)
2) determinants of process innovation output
3) performance impacts of process innovation output
Process Innovation Output:
Conceptual Issues
- Process innovation often associated with changing the cost function
(but leaving products unchanged)
- But process innovation often targets quality aspects: increasing
flexibility, ensuring constant quality
- In services, product and process innovation often go hand in hand,
altering both product quality and process efficiency
- Lean management and total quality management have developed a
large set of process output indicators (lead time, processing time, on-
time delivery, customer satisfaction, defect rate, accuracy rate,
reworking rate, scrap rate, number of steps needed)
Process Innovation Output Measures in
the German CIS
- Main challenge: using simple measures that can be applied to all types
of firms and sectors
- Cognitive testing resulted in the following design:
annually since 1994
annually since 2002
Item Non-Response by no. of Responses
0
2
4
6
8
10
12
14
16
1 2 3 4 5 6 7 8 9 10 11 12* 13 14 15 16 17 18+
Number of survey responses w ith process innovation "yes"
Shareofitemnonresponse(%)
cost reduction (y/n)
quality improvement (y/n)
Yes/no part
* For quality improvement: 12 or more responses
Item Non-Response by no. of Responses
Quantitative part
* For quality improvement: 11 or more responses
0
5
10
15
20
25
30
35
40
1 2 3 4 5 6 7 8 9 10 11* 12 13+
Number of survey responses w ith cost reduction / quality improvement "yes"
Shareofitemnonresponse(%)
share of cost reduction (%)
increase in sales due to quality improvement (%)
sales share of product innovations (%)
Item Non-response by Size/Sector
Yes/no part Quantitative part
0 2 4 6 8 10 12 14
NACE 5 to 24
NACE 25 to 33
NACE 35 to 53
NACE 55 to 93
5 to 9 employees
10 to 19 employees
20 to 49 employees
50 to 99 employees
100 to 249 employees
250 to 499 employees
500 to 999 employees
1,000+ employees
Share of item non response (%)
cost reduction (y/n) quality improvement (y/n)
0 5 10 15 20 25 30 35 40 45 50 55
Share of item non response (%)
cost reduction (%)
quality improvement (%
sales increase)
sales share product
innovations (%)
Variety of Responses by no. of Responses
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
1 2 3 4 5 6 7 8 9 10 11 12 13 14+
Number of responses to share of cost reduction/increase in sales due to quality improvement/sales
share of product innovations
Numberofdifferentvaluesperrespondingfirm
share of cost reduction
change in sales due to quality improvement
sales share of product innovations
Determi-
nants 1:
yes/no
(probit)
1) These models include
all variables of part 1.
All models include 12 year
dummies and 45 sector
dummies.
* / **: significant at the
0.05 / 0.01 level
Determi-
nants 2:
quanti-
tative
if yes
(OLS)
1) These models include
all variables of part 1.
All models include 12 year
dummies and 45 sector
dummies.
* / **: significant at the
0.05 / 0.01 level
Impacts
1:
Export
Share
(OLS)
1) These models include
all variables of part 1.
All models include 12 year
dummies and 45 sector
dummies.
* / **: significant at the
0.05 / 0.01 level
Impacts
2:
Profit
Margin
(Int-
reg)
1) These models include
all variables of part 1.
All models include 12 year
dummies and 45 sector
dummies.
* / **: significant at the
0.05 / 0.01 level
Conclusions
(1) Both process innovation output measures work quite well
(2) Share of item non-response for quantitative part high and not falling
with response frequency
(3) Responses to the quantitative part are categorical in nature
(4) Weighted data of the two indicators for the German enterprise sector
provides meaningful results
(5) Determinants of process innovation output (y/n) largely the same as
for product innovation output, but level of output difficult to explain
(6) Process innovation output positively associated with performance
 it is possible and useful to collect process innovation output data
 Using measures that can be applied across industries limits
explanatory power of data, but a differentiated approach would
restrict comparability
Thank you for your
attention!
rammer@zew.de
Appendix
0 2 4 6 8 10 12 14 16 18 20 22
0
>0, <1
1
>1, <2
2
>2, <3
3
>3, <4
4
>4, <5
5
>5, <6
6
>6, <7
7
>7, <8
8
>8, <9
9
>9, <10
10
>10, <15
15
>15, <20
20
>20, <25
25
>25, <30
30
>30, <50
40
>40, <50
50
>50, <60
60
>60, <70
70
>70, <80
80
>80, <90
90
>90, <100
100
>100
Responsevalue(%)
Share in total responses (%)
cost reduction
change in sales due to quality improvement
sales share of product innovations
Response Values
on Quantitative
Measures
Process
Innovation
Output
Measures
by
Sector
(2014)
Weighted results.
Process Innovation Output by Size (2014)
0 10 20 30 40 50 60 70
5-9
10-19
20-49
50-99
100-249
250-499
500-999
1,000+
Sizeclass(no.ofemployees)
Share of firms (%)
Firms w ith cost reduction
Firms w ith quality improvements
0 1 2 3 4 5 6
Share of cost reduction/increase in sales (%)
Share of cost reduction
Increase in sales due to
quality improvements
Weighted results.
Process Innovation Output 1993-2014
0
1
2
3
4
5
6
7
8
'93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06* '07 '08 '09 '10 '11 '12 '13 '14
Shareinallfirms(%)
Share of cost reduction - manufacturing
Share of cost reduction - services
Increase in sales due to quality improvements - manufacturing
Increase in sales due to quality improvements - services
Weighted results. - Manufacturing: divisions 5 to 33 (NACE 2), divisions 10 to 37 (NACE 1); Services: divisions 35-39, 46, 49-53, 58-66, 69-74, 78-82
(NACE 2), divisions 40-41, 51, 60-67, 72-74, 90 and groups 92.1, 92.2 (NACE 1).
* Break in series due to change in economic classification systems (from NACE 1 to NACE 2) and change in the statistical source for total firm
population figures (introduction of the official business register in 2006).
Determi-
nants 3:
quanti-
tative
mea-
sures
(tobit)
1) These models include
all variables of part 1.
All models include 12 year
dummies and 45 sector
dummies.
* / **: significant at the
0.05 / 0.01 level

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Rammer - Measuring output of process innovation at the firm level

  • 1. Measuring Output of Process Innovation at the Firm Level: Results from German Panel Data Christian Rammer Centre for European Economic Research (ZEW) Mannheim, Germany OECD Blue Sky Forum III 19-21 September 19-21, 2016, Ghent
  • 2. Background (1) Process innovation is a main part of firms’ innovation activities (204,000 product innovators vs. 187,400 process innovators) (2) No established measure for measuring the output of process innovation (in contrast to product innovation) (3) Theoretical models of R&D/innovation often use cost reduction as result variable (4) Oslo Manual mentions cost reduction and quality improvement as potential output measures (5) Some national innovation surveys did implement cost reduction and other output measures (BE, CA, CH, DE, NO)
  • 3. Objectives - Present empirical evidence on the relevance and reliability of quantitative measures of process innovation output - Analyse data on process innovation output collected over the past 20 years as part of the German innovation survey: - share of unit cost reduction owing to process innovation - share of sales growth resulting from quality improvements - Evaluate the usefulness of these measures for better understanding the innovation process in firms and its impacts Structure: 1) measurement issues (item non-response, consistency) 2) determinants of process innovation output 3) performance impacts of process innovation output
  • 4. Process Innovation Output: Conceptual Issues - Process innovation often associated with changing the cost function (but leaving products unchanged) - But process innovation often targets quality aspects: increasing flexibility, ensuring constant quality - In services, product and process innovation often go hand in hand, altering both product quality and process efficiency - Lean management and total quality management have developed a large set of process output indicators (lead time, processing time, on- time delivery, customer satisfaction, defect rate, accuracy rate, reworking rate, scrap rate, number of steps needed)
  • 5. Process Innovation Output Measures in the German CIS - Main challenge: using simple measures that can be applied to all types of firms and sectors - Cognitive testing resulted in the following design: annually since 1994 annually since 2002
  • 6. Item Non-Response by no. of Responses 0 2 4 6 8 10 12 14 16 1 2 3 4 5 6 7 8 9 10 11 12* 13 14 15 16 17 18+ Number of survey responses w ith process innovation "yes" Shareofitemnonresponse(%) cost reduction (y/n) quality improvement (y/n) Yes/no part * For quality improvement: 12 or more responses
  • 7. Item Non-Response by no. of Responses Quantitative part * For quality improvement: 11 or more responses 0 5 10 15 20 25 30 35 40 1 2 3 4 5 6 7 8 9 10 11* 12 13+ Number of survey responses w ith cost reduction / quality improvement "yes" Shareofitemnonresponse(%) share of cost reduction (%) increase in sales due to quality improvement (%) sales share of product innovations (%)
  • 8. Item Non-response by Size/Sector Yes/no part Quantitative part 0 2 4 6 8 10 12 14 NACE 5 to 24 NACE 25 to 33 NACE 35 to 53 NACE 55 to 93 5 to 9 employees 10 to 19 employees 20 to 49 employees 50 to 99 employees 100 to 249 employees 250 to 499 employees 500 to 999 employees 1,000+ employees Share of item non response (%) cost reduction (y/n) quality improvement (y/n) 0 5 10 15 20 25 30 35 40 45 50 55 Share of item non response (%) cost reduction (%) quality improvement (% sales increase) sales share product innovations (%)
  • 9. Variety of Responses by no. of Responses 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 1 2 3 4 5 6 7 8 9 10 11 12 13 14+ Number of responses to share of cost reduction/increase in sales due to quality improvement/sales share of product innovations Numberofdifferentvaluesperrespondingfirm share of cost reduction change in sales due to quality improvement sales share of product innovations
  • 10. Determi- nants 1: yes/no (probit) 1) These models include all variables of part 1. All models include 12 year dummies and 45 sector dummies. * / **: significant at the 0.05 / 0.01 level
  • 11. Determi- nants 2: quanti- tative if yes (OLS) 1) These models include all variables of part 1. All models include 12 year dummies and 45 sector dummies. * / **: significant at the 0.05 / 0.01 level
  • 12. Impacts 1: Export Share (OLS) 1) These models include all variables of part 1. All models include 12 year dummies and 45 sector dummies. * / **: significant at the 0.05 / 0.01 level
  • 13. Impacts 2: Profit Margin (Int- reg) 1) These models include all variables of part 1. All models include 12 year dummies and 45 sector dummies. * / **: significant at the 0.05 / 0.01 level
  • 14. Conclusions (1) Both process innovation output measures work quite well (2) Share of item non-response for quantitative part high and not falling with response frequency (3) Responses to the quantitative part are categorical in nature (4) Weighted data of the two indicators for the German enterprise sector provides meaningful results (5) Determinants of process innovation output (y/n) largely the same as for product innovation output, but level of output difficult to explain (6) Process innovation output positively associated with performance  it is possible and useful to collect process innovation output data  Using measures that can be applied across industries limits explanatory power of data, but a differentiated approach would restrict comparability
  • 17. 0 2 4 6 8 10 12 14 16 18 20 22 0 >0, <1 1 >1, <2 2 >2, <3 3 >3, <4 4 >4, <5 5 >5, <6 6 >6, <7 7 >7, <8 8 >8, <9 9 >9, <10 10 >10, <15 15 >15, <20 20 >20, <25 25 >25, <30 30 >30, <50 40 >40, <50 50 >50, <60 60 >60, <70 70 >70, <80 80 >80, <90 90 >90, <100 100 >100 Responsevalue(%) Share in total responses (%) cost reduction change in sales due to quality improvement sales share of product innovations Response Values on Quantitative Measures
  • 19. Process Innovation Output by Size (2014) 0 10 20 30 40 50 60 70 5-9 10-19 20-49 50-99 100-249 250-499 500-999 1,000+ Sizeclass(no.ofemployees) Share of firms (%) Firms w ith cost reduction Firms w ith quality improvements 0 1 2 3 4 5 6 Share of cost reduction/increase in sales (%) Share of cost reduction Increase in sales due to quality improvements Weighted results.
  • 20. Process Innovation Output 1993-2014 0 1 2 3 4 5 6 7 8 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06* '07 '08 '09 '10 '11 '12 '13 '14 Shareinallfirms(%) Share of cost reduction - manufacturing Share of cost reduction - services Increase in sales due to quality improvements - manufacturing Increase in sales due to quality improvements - services Weighted results. - Manufacturing: divisions 5 to 33 (NACE 2), divisions 10 to 37 (NACE 1); Services: divisions 35-39, 46, 49-53, 58-66, 69-74, 78-82 (NACE 2), divisions 40-41, 51, 60-67, 72-74, 90 and groups 92.1, 92.2 (NACE 1). * Break in series due to change in economic classification systems (from NACE 1 to NACE 2) and change in the statistical source for total firm population figures (introduction of the official business register in 2006).
  • 21. Determi- nants 3: quanti- tative mea- sures (tobit) 1) These models include all variables of part 1. All models include 12 year dummies and 45 sector dummies. * / **: significant at the 0.05 / 0.01 level