Rapid disruptive innovation

Rapid disruptive innovation

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  We’ll be workingthrough several phases of a disruptive innovation project in fairly short order including: - Problem Definition - Trend Spotting - Scenario Development and Analysis - Disruptive Idea Generation - Idea Evaluation and Selection - Prototyping and Interaction - Idea Presentation August 15 -17 2012 Shanghai China Rapid Disruptive Innovation Course Facilitator “ Clear strategy, management commitment, short timeframes, stretch goals and new Jeffrey Phillips techniques + 8621 6132 9897 and methods – force the team an internationally recognised to work in [email protected] completely different way than innovation expert, respected author and World renowned they normally do, encouraging more www.gm-laureate.com Innovation Blogger disruptive ideas and better results ” www.gm-laureate.com
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  Rapid Disruptive InnovationWorkshop Overview 10 Reasons to Attend Understand linkages between innovation, strategy In many organizations a false dichotomy is taken as and business innovation gospel. The choices offered are easy, Use a proven 90 Day BHAG methodology to reduce short, “safe” incremental innovation or difficult, time innovation risk, uncertainty, investment and project consuming, risky disruptive innovation. Although length disruptive innovation has been positioned as a key Establish the strategic framework for a disruptive to sustained competitive advantage and change the innovation initiative for the best chance of success game in the marketplace, companies seem to be more willing to adopt incremental innovation which is safer. Obtain techniques to spot unfolding and emerging market opportunities and trends before competitors So why organizations are reluctant to adopt disruptive innovation? What are the factors that Gain tools that deliver greater insights into unmet make disruptive innovation seem so difficult and or unarticulated customer needs dangerous? Learn an efficient idea evaluation process that will ?　First, it is risky and somewhat open ended. become the basis for finding more valuable disruptive That means the costs and timeframes can be hard ideas, and prioritizing them more quickly. to determine． Increase the speed and quality of customer feedback ?　Second, disruptive innovation is uncertain. It’s to your ideas by learning the best rapid prototyping much harder to define the likely outcomes, which techniques may lead to an increased chance of “failure”. Move beyond product innovation to market and ?　Third, there often aren’t clear processes to business model innovation use or maps to follow for disruptive innovation, so teams are less familiar with the process. Learn numerous disruptive innovation case studies / illustrations from leading businesses However our work has shown that the best outcomes are generated when conducting projects Over 6 hours of peer-to-peer networking with outsized goals (disruption, radical innovation) with appropriate methods, tools, and under tight constraints, especially time constraints. About Jeffrey Phillips The 3 Day Rapide Disruptive Innovation workshop Jeffrey Phillips is a renowned innovation expert who will provide a proven systematic 90 Day BHAG has helped businesses around the world achieve the methodology to solve the issues preventing the dream—the implementation of innovation as a success of disruptive innovation．　This methodology consistent business discipline. helps achieve the goal of disruptive innovation in a more controlled framework, and lead to Jeffrey has led a number of innovation projects for dramatically increased profits with less risk. firms such as John Deere, GSK, Hewlett-Packard, Raytheon, AIG, T. Rowe Price,WellPoint ,U.S. Bank This workshop is a combination of lecture about the and Veolia Water. He has also led executive level approach and tools, and a hands-on workshop and MBA innovation programs for top universities meant to impart the concepts. The attendees will including Duke University, the University of Texas, benefit by identifying a specific problem to solve or the University of North Carolina, Georgetown University, opportunity to address, and by reading some material Carleton University, the University of Ottawa and the in advance if possible. While there will be benefit University of the Pacific. gained by attending, much more knowledge is imparted He is experienced in all facets of innovation, from if the participants are actively involved in the exercises trend spotting and scenario planning to ethnography and have a specific problem or opportunity they wish and idea generation, to innovation processes and to address. The activities in the workshop are meant developing a culture of innovation. to demonstrate how to repeat a rapid, disruptive project in their businesses, and can help accelerate Jeffrey is also the author of best selling books Make existing concepts and ideas as well. Us More Innovative and Relentless Innovation. + 8621 6132 9897 [email protected] www.gm-laureate.com
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  Rapid Disruptive InnovationWorkshop AGENDA DAY 1: 15th AUGUST 2012 15:15 Idea Generation Facilitation/Techniques • The importance of planning and the LAYING THE FOUNDATION best practice 08:30 Registration and Coffee • Improving the facilitation of an Idea generation session 09:00 Introductions • Various tools to generate ideas with a 09:15 Overview of the Workshop market demand 09:30 Innovation Strategy and Definitions 16:45 Exercise • Incremental vs. Disruptive • Examining innovation types 16:15 Idea Evaluation and Selection • Reviewing strategies, methodologies, • Establishing an easy to use consistant processes that support or enable idea evaluation framework innovation • Linking Ideas back to opportunity or problem definition for selection 10:30 Exercise - Strategy Definition • Using a simple but robust framework 10:45 Coffee Break 16:45 Exercise 11:00 Innovation Models 17:15 Problem Statements • Different types of innovation models • Role and structure of an innovation model Homework: Trends/information about the problems • Identifying the appropriate innovation noted models for your organization 11:45 Exercise – Model Definitions DAY 2: 16th AUGUST 2012 12:00 Networking Lunch 13:00 Innovation Measures/Metrics ESTABLISHING THE FRAMEWORK • The evolution of innovation metrics • Improving the accountability for innovation 08:30 Registration and Coffee • Key metrics to accelerate innovation 09:00 BHAG Overview - Big Hairy Audacious Goal 13:30 Customer Insights Tools • The concept of BHAG • Introduction of various tools • Why Disruptive Innovation is a BHAG • When and how to use Voice of the 09:45 Planning a 90 Day BHAG Customer, Ethnography, Needs Based • Understanding the procedure Investigation, Jobs to be Done and lead 　 • Establishing the goal and scope users • Defining the measures • Understanding a Customer’s Journey, • Cost, risk and uncertainty and using a journey map to define • Aligning to corporate strategy innovation opportunities 10:30 Coffee Break • Using Strategy Canvas to identify new market 10:45 Problem/Opportunity Definition 14:15 Strategy Mapping 11:15 Exercise • Factors driving organizational choice of The teams will work together to use a framework to innovative strategy ensure the problem or opportunity they’ll address is well documented, appropriately scoped and narrowly focused, so that the team can quickly move into 15:00 Coffee Break valuable and relevant idea generation. 12:00 Networking Lunch + 8621 6132 9897 [email protected] www.gm-laureate.com
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  Rapid Disruptive InnovationWorkshop AGENDA 13:00 Trend and Scenario Planning 10:15 Idea Capture and Documentation • Identifying and synthesizing trends • Introducing a standard documentation • Finding information on trends and format for capturing and communicating competitve actions the idea • Developing skills for gaining insights into 10:45 Coffee Break new market, products and services need 11:00 Exercise • Building scenarios 11:30 Rapid, iterative Prototyping 13:30 Exercise • Types of Prototype The teams will be asked to synthesize the info • How, when and what to prototype on trends and use it in context of their problem or • How to use feedback from your opportunity. prototyping sessions •　Enhancing innovation opportunity 14:30 Transforming Insights into Actions through rapid prototype • Identifying emerging opportunities before your competitor 12:00 Networking Lunch • How do we apply insights to 13:00 Exercise accomplish strategic goals The teams can choose any method to prototype 15:00 Coffee Break their ideas, from sketches to modeling clay to found objects to skits. The only important aspect here is 15:15 Exercise that the prototype brings the idea to life and can be The teams will take on the role of consumers or readily understood by others, and is constructed of customers to understand the costomers’ need, and simple materials. to examine if the stated problems have addressed the costomer needs? 14:00 Prototype Presentation and Feedback 15:45 Revisite the problem statement 15:00 Coffee Break 16:00 Exercise 15:15 Developing financial models 17:00 Recap/Next step 15:45 Exercise 16：15 Presenting concepts to steering teams 16:30 Exercise DAY 3: 17th AUGUST 2012 17:00 Conclusion TURNING IDEAS INTO ACTIONS 08:30 Registration and Coffee 09:00 Disruptive Idea Generation Who Should Attend ? • Using existing tools to generate ideas • Improving your team’s ability to This workshop is designed for anyone who generate disruptive and actionable ideas wants to radically improve their innovation • Examples include traditional brainstorming, throughput, who wants to obtain a more brainwriting, guaranteed failure, analogies, consistent and transparent innovation pipeline lateral thinking, TRIZ, SCAMPER ,etc. and who wants to reduce risk and uncertainty in the innovation process as a whole. 09:30 Exercise the team will be encouraged to generate radical Especially for directors and managers of New or disruptive ideas that achieve the problem Market/Business Development, Product statement goals and align to trends and scenarios Development, R&D and Innovation who want previously developed. to optimize their understanding and knowledge of successful disruptive innovation + 8621 6132 9897 [email protected] www.gm-laureate.com