ClientSummit2010_MediaMixWorkshop
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The document discusses the challenges and complexities in marketing, particularly the impact of social media on CRM evolution and the difficulties in measuring advertising effectiveness. It emphasizes the need for sophisticated models and strategic planning to address these issues. Key points include the fragmentation of marketing decisions and the importance of internal collaboration and validation in achieving sales goals.
ClientSummit2010_MediaMixWorkshop
- 2. underpants
- 4. marketing
- 5. my customer
- 6. How Social is Driving the Evolution of CRM5ice cream
- 8. marketing decisions are hard
- 9. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
- 10. there’s an easy answer…
- 11. riiiight…
- 14. silver bullets
- 16. alignment
- 17. innovate
- 18. just stop
- 19. how?
- 22. Actual SalesCalculated Sales (Model)SalesTimedigital media +
- 23. Actual SalesCalculated Sales (Model)SalesTimetraditional media +
- 24. Actual SalesCalculated Sales (Model)SalesTimecompetitors media +
- 25. Actual SalesCalculated Sales (Model)SalesTimeeconomy = supermodel
- 26. Actual SalesCalculated Sales (Model)CrashSalesTimethe supermodel
- 28. How Social is Driving the Evolution of CRM27betting on hockey
- 29. waterfall
- 31. pitfalls?
- 32. How Social is Driving the Evolution of CRM31you need a plan
- 33. officepolitics
- 34. voodoo math
- 35. How Social is Driving the Evolution of CRM34non-linear
- 36. proliferation
- 37. propellerhead
- 38. How Social is Driving the Evolution of CRM37
- 40. Complex problemSophisticated models to find power in the numbersEducate yourself on the detailsStart with a business plan in mindBuild an internal coalitionSet up tests to validate
- 41. discussion