Reach Out!Experiments in Interaction Using Social MediaTom Supra, M.B.A., A.I.T. (Applied Information Technology)Professor, George Brown CollegeApril 29, 2011 (Tom TheProf)
Find Someone Who…?Let’s socialize the old-fashioned way!5-10 minutes max
Things Facebook Told MeI removed names for privacy reasons… studied at Durham College.has a student who won ‘gold’ at the Manitoba (Software Application) Skills Competition.has a 25 year-old daughter and recently got an iPad.plays ‘Bunco’. (what is Bunco??)broadcast that she uses Facebook for students needing help when they are not in class.plays women’s ball hockey and has a dog.had someone mash a picture up with Paris Hilton.is going to St. Petersburg at the end of May.plays the social game: Pop Pies 2.knows English, French AND Spanish!saw a Monster Truck show recently.Is this just too creepy?
AgendaFind Someone Who?Social Media OverviewFacebookTwitterLinkedINYouTubeMobile DevicesMyITLabOther Engagement Tools
Social MediaWikipedia Definition: Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.User-generated content
Top 5 U.S. Social Networks by Unique Visitors  -ComScore June 2010
Another Measure
Where are People Networking?
Who is Social Networking?
What SM Tools Are You Using?
Reach out!
What Is Your Audience Using?Ask them/Survey themDigital Divide?Establish ‘brand’ or ‘identity’ and be consistentSet guidelines for appropriate use (and be clear what is inappropriate)School policy?We are always representing our place of work if we broadcast it!Create a ‘need’ for student participation!Give them bonuses?Demonstrate that you care about them ‘personally’Is it important that people learn to communicate in 140 characters or less?
Isn’t this too social for our practical use?Privacy settingsWe must remind/continually check‘Like’ button reachWork-life balanceIntegratorsMinimum controlNon-integrators (Separators)Maximum control
From Alfredo TamSr. Director Sales, Facebook Canada
Teenland 2011“I feel like I’ve gotten really narcissistic lately.  The people around me are narcissistic.  I have to tell myself to get off Facebook when I’m at the point of stalking people, like pretty hipster girls who always have the perfect outfits.  It’s a really awful feeling, like eating an entire tub of ice cream.  You can’t stop doing it.  You feel sick, but, you can’t stop.”-Kennedy, 17Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18
Reach out!
Create A Facebook GroupClick for video
Faster than Facebook!Reach can be very far (1000’s of people) due to ‘re-tweets’.Updates available if you have Google Reader (i.e. an RSS feed aggregator)
Create & Use HashtagsClick for video
Google Yourself1 hour per weekFill it out 100%Discussions are robust, but, need to be professional an appropriate!!
LinkedIn GroupsClick for video
LinkedIn Discussions
Outlook Social ConnectorClick for Video
Windows Movie MakeriMovie for iPad 2
Mobile Devices
Reach out!
Wimba Pronto feature in MyITLabIf you are set up with an Office 2010 course, then just click on the communication tab and you get to register.
Other ToolsQuorahttp://www.quora.comDoodlehttp://www.doodle.comSkypehttp://www.skype.comFourSquarehttp://www.foursquare.comLive Streamhttp://www.livestream.com
LiveStream
Concluding TipsConnect with people, don’t just be a data feedHave a personalityHash tags are useful! (#topic)Tag and re-tweet (promote rather than self-promote)Reputation ManagementComment and replyBe honest & consistentMonitor, Participate, Spark, & Becomethe conversation
ResourcesAlexander, Bryan, Social Networking in Higher Education, Educause, posted December 2008, http://net.educause.edu/ir/library/pdf/PUB7202s.pdfCarraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18McMahon, Mark; Romana, Pospisil, Laptops for a digital lifestyle: Millennial students and wireless mobile technologies, Edith Cowan University, 2005, pp. 421-431Young, Jeffrey, Actually Going to Class, for a Specific Course?  How 20th-Century, The Chronicle of Higher Education, February 27, 2011, http://chronicle.com/article/Actually-Going-to-Class-How/126519Hembrooke, Helene; Gay, Geri, The Laptop and the Lecture: The Effects of Multitasking in Learning Environments, Journal of Computing in Higher Education, Vol 15(1), Fall 2003Rivlin, Gary, The Big Question, Wired, May 2011Lublin, Daniel, Tweeting with tact, Metro News, Wednesday, April 27, 2011Ahmed, Sulemaan, Are You In?, Canadian Marketing Association, February 28, 2011, http://www.canadianmarketingblog.com/archives/2011/02/are_you_in.html

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Reach out!

  • 1. Reach Out!Experiments in Interaction Using Social MediaTom Supra, M.B.A., A.I.T. (Applied Information Technology)Professor, George Brown CollegeApril 29, 2011 (Tom TheProf)
  • 2. Find Someone Who…?Let’s socialize the old-fashioned way!5-10 minutes max
  • 3. Things Facebook Told MeI removed names for privacy reasons… studied at Durham College.has a student who won ‘gold’ at the Manitoba (Software Application) Skills Competition.has a 25 year-old daughter and recently got an iPad.plays ‘Bunco’. (what is Bunco??)broadcast that she uses Facebook for students needing help when they are not in class.plays women’s ball hockey and has a dog.had someone mash a picture up with Paris Hilton.is going to St. Petersburg at the end of May.plays the social game: Pop Pies 2.knows English, French AND Spanish!saw a Monster Truck show recently.Is this just too creepy?
  • 4. AgendaFind Someone Who?Social Media OverviewFacebookTwitterLinkedINYouTubeMobile DevicesMyITLabOther Engagement Tools
  • 5. Social MediaWikipedia Definition: Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.User-generated content
  • 6. Top 5 U.S. Social Networks by Unique Visitors -ComScore June 2010
  • 8. Where are People Networking?
  • 9. Who is Social Networking?
  • 10. What SM Tools Are You Using?
  • 12. What Is Your Audience Using?Ask them/Survey themDigital Divide?Establish ‘brand’ or ‘identity’ and be consistentSet guidelines for appropriate use (and be clear what is inappropriate)School policy?We are always representing our place of work if we broadcast it!Create a ‘need’ for student participation!Give them bonuses?Demonstrate that you care about them ‘personally’Is it important that people learn to communicate in 140 characters or less?
  • 13. Isn’t this too social for our practical use?Privacy settingsWe must remind/continually check‘Like’ button reachWork-life balanceIntegratorsMinimum controlNon-integrators (Separators)Maximum control
  • 14. From Alfredo TamSr. Director Sales, Facebook Canada
  • 15. Teenland 2011“I feel like I’ve gotten really narcissistic lately. The people around me are narcissistic. I have to tell myself to get off Facebook when I’m at the point of stalking people, like pretty hipster girls who always have the perfect outfits. It’s a really awful feeling, like eating an entire tub of ice cream. You can’t stop doing it. You feel sick, but, you can’t stop.”-Kennedy, 17Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18
  • 17. Create A Facebook GroupClick for video
  • 18. Faster than Facebook!Reach can be very far (1000’s of people) due to ‘re-tweets’.Updates available if you have Google Reader (i.e. an RSS feed aggregator)
  • 19. Create & Use HashtagsClick for video
  • 20. Google Yourself1 hour per weekFill it out 100%Discussions are robust, but, need to be professional an appropriate!!
  • 27. Wimba Pronto feature in MyITLabIf you are set up with an Office 2010 course, then just click on the communication tab and you get to register.
  • 30. Concluding TipsConnect with people, don’t just be a data feedHave a personalityHash tags are useful! (#topic)Tag and re-tweet (promote rather than self-promote)Reputation ManagementComment and replyBe honest & consistentMonitor, Participate, Spark, & Becomethe conversation
  • 31. ResourcesAlexander, Bryan, Social Networking in Higher Education, Educause, posted December 2008, http://net.educause.edu/ir/library/pdf/PUB7202s.pdfCarraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18McMahon, Mark; Romana, Pospisil, Laptops for a digital lifestyle: Millennial students and wireless mobile technologies, Edith Cowan University, 2005, pp. 421-431Young, Jeffrey, Actually Going to Class, for a Specific Course? How 20th-Century, The Chronicle of Higher Education, February 27, 2011, http://chronicle.com/article/Actually-Going-to-Class-How/126519Hembrooke, Helene; Gay, Geri, The Laptop and the Lecture: The Effects of Multitasking in Learning Environments, Journal of Computing in Higher Education, Vol 15(1), Fall 2003Rivlin, Gary, The Big Question, Wired, May 2011Lublin, Daniel, Tweeting with tact, Metro News, Wednesday, April 27, 2011Ahmed, Sulemaan, Are You In?, Canadian Marketing Association, February 28, 2011, http://www.canadianmarketingblog.com/archives/2011/02/are_you_in.html