Chapter 3
Communication and
Culture
• Define and explain culture and its
impact on your communication
• Delineate seven ways that cultural
variables affect communication
• Describe the communicative power
of group affiliations
Chapter Outcomes
Chapter Outcomes (cont.)
• Explain key barriers to competent
intercultural communication
• Demonstrate behaviors that
contribute to intercultural
competence
• Culture:
– A learned system of thought and
behavior that belongs to and typifies a
relatively large group of people
– The composite of their shared beliefs,
values, and practices
Understanding Culture
• We learn culture through
communication with others.
• We express our culture through
communication.
• Your personal worldview is the
framework through
which you interpret
the world and the
people in it.
Culture Is Learned
• The communication between people
from different cultures who have
different worldviews
• Necessary in our diverse, mobile
society
• Mediated communication gives us
regular exposure to people from other
cultures.
Intercultural
Communication
• Cultural variations play out along a
continuum and are not absolute.
• High-context cultures use
contextual cues to both interpret
meaning and send subtle messages
– Cues: time, place,
relationship, situation
Communication and
Cultural Variations
• Low-context cultures use direct
language and rely less on situational
factors.
– Examples: U.S., Canada, northern Europe
• Collectivistic cultures perceive
selves primarily as members of a
group; use hyperbole.
– Examples: Arab and Latin American
cultures, China, Japan
Communication and
Cultural Variations
(cont.)
• Co-cultures within a larger culture
Communication and
Cultural Variations
(cont.)
• Individualistic cultures value
individuality, communicate autonomy and
privacy, and downplay emotions.
– Examples: U.S., Great Britain, Australia,
Germany
• High uncertainty avoidance cultures
adapt behavior to avoid risk and use formal
rules to communicate.
– Examples: Portugal, Greece, Peru, Japan
Communication and
Cultural Variations
(cont.)
• Low uncertainty avoidance
cultures have a higher tolerance for
risk and ambiguity and use fewer
formal rules to communicate.
– Examples: Sweden, Denmark, Ireland,
U.S.
• Power distance is the way in which
cultures accept the division of power
among individuals.
Communication and
Cultural Variations
(cont.)
• Masculine cultures place value on
assertiveness, achievement,
ambition, and competitiveness.
– Examples: Mexico, Japan, Italy
• Feminine cultures value
nurturance, relationships, and quality
of life.
– Examples: Sweden, Norway
Communication and
Cultural Variations
(cont.)
• Time orientation: the way that
cultures communicate about and with
time
– Monochronistic cultures are time-
conscious; include U.S., Great Britain
– Polychronistic cultures have a more fluid
approach to time; include Latin America,
Asia
Communication and
Cultural Variations
(cont.)
• In monochronistic cultures, time is a
valuable resource that is not to be
wasted. Polychronistic cultures have
a more fluid approach to time and
deal with various projects and people
simultaneously.
Communication and
Cultural Variations
(cont.)
• Co-cultures: Members share some
of the general culture’s system of
thought and behavior, but have
distinct unifying characteristics.
– Include race, gender, sexual orientation,
religion
– Include generations
Understanding Group
Affiliations
• Social Identity Theory includes
– Personal identity
– Social identity from your group memberships
• Intergroup communication
– How communication occurs within and between
groups and affects relationships
– We communicate differently with people in
ingroups versus outgroups.
Understanding Group
Affiliations (cont.)
• Anxiety
• Ethnocentrism
• Discrimination
– Behavioral affirmation
– Behavioral confirmation
Intercultural
Communication
Challenges
• Changing thinking (cognition)
• Changing feelings (affect)
• Changing behavior
• Being mindful (intercultural
sensitivity)
• Desiring to learn about other cultures
Improving
Intercultural
Communication
• Overcoming intergroup biases
– Intergroup contact theory:
interaction between members of different
social groups generates a possibility for
more positive attitudes.
Improving
Intercultural
Communication (cont.)
• Accommodating appropriately
– Convergence involves shifting
language or nonverbal behaviors toward
each other’s way of communicating.
– Avoid overaccommodation, or going
too far in making changes based on
stereotypes about another group.
Improving
Intercultural
Communication (cont.)
• Listen effectively.
• Think before you speak or act.
• Be empathic.
• Do the right thing.
Practice Your Skills

Real comm2e ch3

  • 1.
  • 2.
    • Define andexplain culture and its impact on your communication • Delineate seven ways that cultural variables affect communication • Describe the communicative power of group affiliations Chapter Outcomes
  • 3.
    Chapter Outcomes (cont.) •Explain key barriers to competent intercultural communication • Demonstrate behaviors that contribute to intercultural competence
  • 4.
    • Culture: – Alearned system of thought and behavior that belongs to and typifies a relatively large group of people – The composite of their shared beliefs, values, and practices Understanding Culture
  • 5.
    • We learnculture through communication with others. • We express our culture through communication. • Your personal worldview is the framework through which you interpret the world and the people in it. Culture Is Learned
  • 6.
    • The communicationbetween people from different cultures who have different worldviews • Necessary in our diverse, mobile society • Mediated communication gives us regular exposure to people from other cultures. Intercultural Communication
  • 7.
    • Cultural variationsplay out along a continuum and are not absolute. • High-context cultures use contextual cues to both interpret meaning and send subtle messages – Cues: time, place, relationship, situation Communication and Cultural Variations
  • 8.
    • Low-context culturesuse direct language and rely less on situational factors. – Examples: U.S., Canada, northern Europe • Collectivistic cultures perceive selves primarily as members of a group; use hyperbole. – Examples: Arab and Latin American cultures, China, Japan Communication and Cultural Variations (cont.)
  • 9.
    • Co-cultures withina larger culture Communication and Cultural Variations (cont.)
  • 10.
    • Individualistic culturesvalue individuality, communicate autonomy and privacy, and downplay emotions. – Examples: U.S., Great Britain, Australia, Germany • High uncertainty avoidance cultures adapt behavior to avoid risk and use formal rules to communicate. – Examples: Portugal, Greece, Peru, Japan Communication and Cultural Variations (cont.)
  • 11.
    • Low uncertaintyavoidance cultures have a higher tolerance for risk and ambiguity and use fewer formal rules to communicate. – Examples: Sweden, Denmark, Ireland, U.S. • Power distance is the way in which cultures accept the division of power among individuals. Communication and Cultural Variations (cont.)
  • 12.
    • Masculine culturesplace value on assertiveness, achievement, ambition, and competitiveness. – Examples: Mexico, Japan, Italy • Feminine cultures value nurturance, relationships, and quality of life. – Examples: Sweden, Norway Communication and Cultural Variations (cont.)
  • 13.
    • Time orientation:the way that cultures communicate about and with time – Monochronistic cultures are time- conscious; include U.S., Great Britain – Polychronistic cultures have a more fluid approach to time; include Latin America, Asia Communication and Cultural Variations (cont.)
  • 14.
    • In monochronisticcultures, time is a valuable resource that is not to be wasted. Polychronistic cultures have a more fluid approach to time and deal with various projects and people simultaneously. Communication and Cultural Variations (cont.)
  • 15.
    • Co-cultures: Membersshare some of the general culture’s system of thought and behavior, but have distinct unifying characteristics. – Include race, gender, sexual orientation, religion – Include generations Understanding Group Affiliations
  • 16.
    • Social IdentityTheory includes – Personal identity – Social identity from your group memberships • Intergroup communication – How communication occurs within and between groups and affects relationships – We communicate differently with people in ingroups versus outgroups. Understanding Group Affiliations (cont.)
  • 17.
    • Anxiety • Ethnocentrism •Discrimination – Behavioral affirmation – Behavioral confirmation Intercultural Communication Challenges
  • 18.
    • Changing thinking(cognition) • Changing feelings (affect) • Changing behavior • Being mindful (intercultural sensitivity) • Desiring to learn about other cultures Improving Intercultural Communication
  • 19.
    • Overcoming intergroupbiases – Intergroup contact theory: interaction between members of different social groups generates a possibility for more positive attitudes. Improving Intercultural Communication (cont.)
  • 20.
    • Accommodating appropriately –Convergence involves shifting language or nonverbal behaviors toward each other’s way of communicating. – Avoid overaccommodation, or going too far in making changes based on stereotypes about another group. Improving Intercultural Communication (cont.)
  • 21.
    • Listen effectively. •Think before you speak or act. • Be empathic. • Do the right thing. Practice Your Skills