This document summarizes the conventions used in three horror movie trailers:
A Nightmare on Elm Street uses supernatural elements, blood, gore and dramatic music to build suspense. The Women in Black also uses eerie music and manipulates the idea of innocent children to create fear, alongside darkness and the supernatural. The Haunting in Connecticut 2 employs common horror conventions like children, the supernatural and dark settings, though the beginning is atypical with non-threatening music that could confuse the target audience.