Re-aligning Library Services With E-Resources University of Mumbai, Refresher Course, Jan 2009 Dr. Dhanashree A. Date Mumbai December 28, 2010
Contents Introduction to E-resources Re-definition of library service delivery  Future Trends SWOT of e-resources  Our approach – What should it be? Lap to Laptop
E-resources Timeline  94-98 IPR / DRM, consortia, aggregated jnls  OAI Multipurpose channels PDA, E—bks, MP3 2008  1990 electronic version of a print journal 1991 (ARL) published the first directory of ejournals 2006 J-Gate, Hybrid jnl programs Text  E-bk marketing  Threat to pbks 1994- CONFU 1995 – e-com 1990- PDF manuals e-book devices 1991  CONTU,  Prj Gutenberg 1970-71 2000  –  Stephen King, Napster   2004 -Google Books E-Jnls E-Bks 1993 Presence on www, Acceptance of e-jnls by Academia 1997 – Slashdot (1 st  blog) 2001 – Wikipedia 2002- Budapest OAI http://www.nexus-publishing.co.uk/images/Original-article-scans/ePub.swf http://www.earlham.edu/~peters/fos/timeline.htm
Electronic Resources Any library or information resources that can be accessed electronically, e.g. electronic journals scholarly databases electronic books hybrid digital collections Internet gateways and search engines Free or fee-based access (e-books, e-jnls, e-databases, e-others - stds, E-Resources E-Journal Formats Full-text/whole journal available Electronic version of print Electronic only Partial full-text/selected articles only - TOCs/ citations/  abstracts only - Citations only Multimedia-based journals Types of E-Journals Academic Refereed journals Review journals Bulletins Non-academic Magazines Newspapers
Impact of E-Resources Acquisition Contracts & Licensing Fair use ROI Usage vs.cost Training Processing Cataloguing Access control Technology Open standards  Infrastructure E-marketing Web 2.0 Support Archiving Preservation Migration Access, Search & Delivery Lending CAS/SDI/ Ref. Services Search E-Resources
Acquisition  - Owned vs leased content Permissions vary (ILL/DD) A plethora of models.  Licensing involves “issues of fair use, DRM, preservation, and perpetual ownership”. Standards. Archiving and preservation Evaluation of licenses.  Costs can vary.  Honour terms / conditions.  Publisher embargoes. More visibility and higher citation rates increase the value of the publishers journals.  Content should be inside the firewall. The cost variations? Automatic renewals Multiple year agreements Counter compliant? The restrictions? Breach of license terms & penalties?  The ability to create  formats  The preservation /  migration of e-books  The DRM expiry  Accessibility Does it support distance education and web-based instruction?   Search features  Is the content more current  than print publications?   Content granularity Ask for demos, involve  users and IT staff Redirect funds  Present links to free e- Journals Back issues of many high quality journals are freely  available on the Web Your serials agent can  send you a list of your  subscriptions that include  free online access.  OCLC's Electronic  Collections Online (ECO) "Publisher and Journal Info" list to identify publishers that provide free online access with print subscriptions.  In negotiating with  publishers, explain your library's finances.  Buy part content where possible. What To Know What to Ask How to Begin
Processing Database Added fields to record e-data elements Basic A-Z listing with URLs   (856 tag of MARC) title and subject search engines Coverage dates License and/or terms and conditions (ILL, printing, forwarding) Publisher profile E-contact person/department, technical support Platform provider – ingenta, Atypon, Metapress Training Info Account profile Cost & renewal details E-contact person IP address and domain address, simultaneous users Upgrade defaults Tier levels Activation instructions Different approaches to provide access  Taxonomies and categorisation Provide opportunities for enrichment  Many aggregators provide downloadable data files in MARC  Providers serve libraries with a comprehensive data file of library’s electronic holdings (e.g. serialssolutions & TDNet) What To Know How to Begin
Processing   Two-database approach of cataloguing Spreadsheet program such as Excel or a database program such as Access is converted into Web page .  It is good first attempt, but drawbacks are - not updated, not consistent and eliminates the single-record possibility. One-database approach of cataloguing In this model, e-journal data is extracted from the online catalog to generate Web pages on the fly.  Cuts down staff time, is consistent across multiple access points, and is updated. Ideally single-database approach must be considered.   Minimal cataloging may be considered for less "stable" titles  Print counterpart of an e-journal title, "single-record" or "separate-record“?
Access  - 23 ways to access NY Times !!! Print (preferably with coffee and croissants)  https://homedelivery.nytimes.com/ Website  http://www.nytimes.com Mobile website (for phones and PDAs)  http://mobile.nytimes.com Archive (NYT and third party) Online aggregators Electronic (download)  https://www.nytimesee.com/ NYT Reader (software platform) Email RSS  http://www.nytimes.com/services/xml/rss/index.html Blogs Alerts Podcasts SMS texting Avantgo Chumby Opera Mini Twitter  http://twitter.com/nytimes Vindigo iPhone app  http://www.nytimes.com/services/mobile/iphone.html Kindle  http://www.amazon.com/gp/product/ref=kinw_ddp/B000GFK7L6 Facebook LinkedIn YouTube
Access Plan access rights and level accesses (students, faculty, alumni, members, institutions) Provide seamless access Option of outsourcing.  Look for article level indexing of library subscribed e & p-journals (e.g JCC) All applications used must draw data from the same knowledge-base. Indexing Access rights (restricted/unrestricted) Sub-links. Library catalogue searches will not be all comprehensive.  Developing countries may lack access to facilitate publication in an open access networked venue.  OAI-compliant archives are all interoperable, are harvestable and searchable by cross-archive search engines such as: ARC  http://arc.cs.odu.edu/  and cite-base  http://cite-base.ecs.soton.ac.uk/help/index.php3  as if they were in one global virtual archive. Rights management required in an online environment. (e.g. JCCC)  Titles may vary disrupting continuous access The “Appropriate Copy” Problem. What To Know How to Begin
Access  Library catalogue + linked sources + ERMS + federated search Contract renewal Access rights Permissions Subscriptions ILL Modes of delivery
Search  Web search engines Journals: online Databases Books: printed Journals: printed Conference papers E-print archives Reference: online Reference: printed Newspapers: online Newspapers: printed Manuscripts & archives Official publications Microfilm/microfiche External Libraries Web 2.0 sources Open access Intranet portal with intranet search Content management system Document management system
Search For complex searches,  dig  the user What To Know Search and Browse Individual title search in OPAC, simple A-Z listing, aggregated database search, OpenURL OpenURL can connect reference citations in index databases. Have a local OpenURL resolver and select OpenURL-enabled resources before providing this type of context-sensitive reference linking service. OpenURL connects to one or more full-text sources, searching the library catalog, searching a regional or national database, initiating an interlibrary loan (ILL) request, asking a librarian, or searching for related information on the author(s) and journals Know Google Searching (Basic and advanced) Know the subject databases, and ready reckoners  Explore .gov, (for statistical data),.edu (for training, continuing education info), .org (for business and professional institutes, .info sites for KM and knowledge repositories Deploy federated searches, OpenURLs, and customised search engines (CSE) Add open access URLs to CSE)  Explore contacts – professionals, peers, competitors, academia, Web-based.  Understand internal / institutional repositories & consortia services very well.
Delivery Info regarding permitted and prohibited use such as document delivery, ILL, printing, downloading, VLE, archival rights etc. should be clearly available to the user online. Integrate as many sources possible under one search interface Self-help deliveries to be explored For every asset, the choice of available formats (e.g. PDF, HTML, on e-mail, i-pod, MP3 player) to be offered and made known to the user. Emerging modes of information deliveries  Emerging technologies that enhance deliveries  How traditional library functions like CAS-SDI, Reference Desk still remain the essential functions and how technologies leverage to enhance them. Importance of keywords, tags, indexing and search engines beyond third party e-resources Working closely with Open access projects What To Know How to Begin
Support Study the needs Plan stage-wise and scale up slowly  Use test-beds and trials  Inquire with current users for up-time, user interface, search and other instructions in small fonts E- publishers are not taking on the responsibility of archiving, preservation and continued access.  Shifts in technology may render old material inaccessible & may require a periodic refreshing of the archives  Maintenance of equipments is an added responsibility  Co-ordination between content providers and the organisation’s IT support is necessary from the initial stages Uninterrupted service / high uptime must be ensured  Maintenance of links and accesses  Regular data updation on portals, web-sites  Data backup in place and web-site roll-overs should be possible. CCC What To Know How to Begin
CCC – Copyright Clearance Center
ROI – The Hard Facts University Grants use of citations drawn from library resources, the success rate for proposals, the average grant award  User benefits time saved by library users,  (can be calculated on manhour cost of the user) money saved by library users, and  revenue generated when the library was used.  Number of items circulated multiplied by the average cost* of the items. Example: If your library circulated 25,00 items (books, movies, audiobooks) and you multiplied that by Rs. 250* you've theoretically saved the people of your community Rs. 625000 Example: If your program attendance for the year equals 500 and you multiply that by the cost of a Rs 50.00 movie ticket you've saved Rs. 25000 of entertainment costs for the people of your community. Number of people who use your public access computers in a year multiplied by the cost of using the same equipment and connectivity through a local business. Example: A cyber café charges Rs.20 an hour, use that figure and multiply it by the number of people who used your computers last year.  Balanced Scorecards More pointers on  http://midhudson.org/admin/eco_impact.htm http://findarticles.com/p/articles/mi_m0FWE/is_3_7/ai_99011610/pg_3?tag=artBody;col1
COUNTER
ROI – The Hard Facts
Challenges of COUNTER
SUSHI (Standardized Usage Statistics Harvesting Initiative)
Ways to Increase ROI Integrated seamless access  E-books that allow choosing and deleting collection Concurrent access, not IP-based (if, for limited seats) Negotiate with vendors for free one-off needs Enhanced deliveries by RSS feeds, Widgets, federated searches
Technology Open standards – Content format std (to describe content in device and resolution independent manner), File format std (defined by device manufacturers, DRM std (to cater to social, technical, legal and business aspects of rights), Distribution std (protocol for sale, transfer and lending of books), Product Information Std (collaboration between publishers and e-commerce vendors) ERM systems (extension to LMS or stand-alone) include - Holdings Information (A-Z information) Issue Notification (new issues) Licensing Criteria – ONIX Publisher License Format  Subscription details, title lists and pricing Maximum integration of applications with the LMS  What’s latest, what is being upgraded, what is long lasting, what befits  What to choose, how to justify and how to position Explore, Innovate, Create
The Future
Web 2.0  : Our Emerging Service Model?  Web 2.0 as a concept – collaborative creative participative conversational developmental RSS Feeds Del.icio.us Web Trackers Blogs Twitter Chats Flickr YouTube LinkedIn
E-Marketing Library Services Photo-sharing sites show what the library is really about library's interior and exterior (photo tour) staff & customers new services and resources anything you can think of! calling cards, sticker books, note cards, etc. posters, books, photo cubes calendars, keychains, back-up discs shirts, bags, mousepads, mugs, etc. print photos on canvas Podcasting / Videocasting audio library tours database and catalog searching tutorials kids songs and rhymes Library recorded events Social networking/collaborating Library blogs and Widgets Library Events Calendar with online registration Google Maps mashup for library locations Library contact form RSS feeds Custom web-enable databases Reference Chats Del.icio.us LinkedIn  MyFace.com  Facebook  Wiki Low-cost, wide coverage marketing !!
SWOT Opportunities Weaknesses Threats Organisational skills Access to premium content ILS and ERMS Anytime Anywhere services ROI Distancing from the user Disintermediation Invisibility of the e-resources Publisher dependencies Integration of Web 2.0 Cross domain mingling  E-Marketing of services Low learning curve High impact / visibility Convincing the management Lack of awareness on business models Disintegrated technologies Cost Strengths
New Roles and Avenues
Materials   Acquire/evaluate/license Organize electronic resources, through cataloging, electronic resource management system or on Web sites  Manage/maintain/ troubleshoot electronic resources Collection development of print resources Responsibility for serials, both electronic and print Catalog, print resources or special formats  Monitor trends in electronic resources  Services  Perform library instruction Provide reference service Provide virtual reference specifically Act as a liaison or perform outreach to an external department  Web authoring/Web management Technology  Maintain computer hardware and software Coordinate/supervise computing in library Monitor trends in technology  Act as a liaison with the campus information technology department Management/Administration Supervision  Training  Committee work  Project management Teamwork/collaboration  Policies and procedures/ documentation Interpersonal  Facilitate communication between departments  Demonstrate a commitment to customer service  Other Responsibilities  Involvement in professional associations and activities Scholarly activity
Thank You December 28, 2010

Realigning library services with e resources (ss)

  • 1.
    Re-aligning Library ServicesWith E-Resources University of Mumbai, Refresher Course, Jan 2009 Dr. Dhanashree A. Date Mumbai December 28, 2010
  • 2.
    Contents Introduction toE-resources Re-definition of library service delivery Future Trends SWOT of e-resources Our approach – What should it be? Lap to Laptop
  • 3.
    E-resources Timeline 94-98 IPR / DRM, consortia, aggregated jnls OAI Multipurpose channels PDA, E—bks, MP3 2008 1990 electronic version of a print journal 1991 (ARL) published the first directory of ejournals 2006 J-Gate, Hybrid jnl programs Text E-bk marketing Threat to pbks 1994- CONFU 1995 – e-com 1990- PDF manuals e-book devices 1991 CONTU, Prj Gutenberg 1970-71 2000 – Stephen King, Napster 2004 -Google Books E-Jnls E-Bks 1993 Presence on www, Acceptance of e-jnls by Academia 1997 – Slashdot (1 st blog) 2001 – Wikipedia 2002- Budapest OAI http://www.nexus-publishing.co.uk/images/Original-article-scans/ePub.swf http://www.earlham.edu/~peters/fos/timeline.htm
  • 4.
    Electronic Resources Anylibrary or information resources that can be accessed electronically, e.g. electronic journals scholarly databases electronic books hybrid digital collections Internet gateways and search engines Free or fee-based access (e-books, e-jnls, e-databases, e-others - stds, E-Resources E-Journal Formats Full-text/whole journal available Electronic version of print Electronic only Partial full-text/selected articles only - TOCs/ citations/ abstracts only - Citations only Multimedia-based journals Types of E-Journals Academic Refereed journals Review journals Bulletins Non-academic Magazines Newspapers
  • 5.
    Impact of E-ResourcesAcquisition Contracts & Licensing Fair use ROI Usage vs.cost Training Processing Cataloguing Access control Technology Open standards Infrastructure E-marketing Web 2.0 Support Archiving Preservation Migration Access, Search & Delivery Lending CAS/SDI/ Ref. Services Search E-Resources
  • 6.
    Acquisition -Owned vs leased content Permissions vary (ILL/DD) A plethora of models. Licensing involves “issues of fair use, DRM, preservation, and perpetual ownership”. Standards. Archiving and preservation Evaluation of licenses. Costs can vary. Honour terms / conditions. Publisher embargoes. More visibility and higher citation rates increase the value of the publishers journals. Content should be inside the firewall. The cost variations? Automatic renewals Multiple year agreements Counter compliant? The restrictions? Breach of license terms & penalties? The ability to create formats The preservation / migration of e-books The DRM expiry Accessibility Does it support distance education and web-based instruction?  Search features Is the content more current than print publications?  Content granularity Ask for demos, involve users and IT staff Redirect funds Present links to free e- Journals Back issues of many high quality journals are freely available on the Web Your serials agent can send you a list of your subscriptions that include free online access. OCLC's Electronic Collections Online (ECO) "Publisher and Journal Info" list to identify publishers that provide free online access with print subscriptions. In negotiating with publishers, explain your library's finances. Buy part content where possible. What To Know What to Ask How to Begin
  • 7.
    Processing Database Addedfields to record e-data elements Basic A-Z listing with URLs (856 tag of MARC) title and subject search engines Coverage dates License and/or terms and conditions (ILL, printing, forwarding) Publisher profile E-contact person/department, technical support Platform provider – ingenta, Atypon, Metapress Training Info Account profile Cost & renewal details E-contact person IP address and domain address, simultaneous users Upgrade defaults Tier levels Activation instructions Different approaches to provide access Taxonomies and categorisation Provide opportunities for enrichment Many aggregators provide downloadable data files in MARC Providers serve libraries with a comprehensive data file of library’s electronic holdings (e.g. serialssolutions & TDNet) What To Know How to Begin
  • 8.
    Processing Two-database approach of cataloguing Spreadsheet program such as Excel or a database program such as Access is converted into Web page . It is good first attempt, but drawbacks are - not updated, not consistent and eliminates the single-record possibility. One-database approach of cataloguing In this model, e-journal data is extracted from the online catalog to generate Web pages on the fly. Cuts down staff time, is consistent across multiple access points, and is updated. Ideally single-database approach must be considered. Minimal cataloging may be considered for less "stable" titles Print counterpart of an e-journal title, "single-record" or "separate-record“?
  • 9.
    Access -23 ways to access NY Times !!! Print (preferably with coffee and croissants) https://homedelivery.nytimes.com/ Website http://www.nytimes.com Mobile website (for phones and PDAs) http://mobile.nytimes.com Archive (NYT and third party) Online aggregators Electronic (download) https://www.nytimesee.com/ NYT Reader (software platform) Email RSS http://www.nytimes.com/services/xml/rss/index.html Blogs Alerts Podcasts SMS texting Avantgo Chumby Opera Mini Twitter http://twitter.com/nytimes Vindigo iPhone app http://www.nytimes.com/services/mobile/iphone.html Kindle http://www.amazon.com/gp/product/ref=kinw_ddp/B000GFK7L6 Facebook LinkedIn YouTube
  • 10.
    Access Plan accessrights and level accesses (students, faculty, alumni, members, institutions) Provide seamless access Option of outsourcing. Look for article level indexing of library subscribed e & p-journals (e.g JCC) All applications used must draw data from the same knowledge-base. Indexing Access rights (restricted/unrestricted) Sub-links. Library catalogue searches will not be all comprehensive. Developing countries may lack access to facilitate publication in an open access networked venue. OAI-compliant archives are all interoperable, are harvestable and searchable by cross-archive search engines such as: ARC http://arc.cs.odu.edu/ and cite-base http://cite-base.ecs.soton.ac.uk/help/index.php3 as if they were in one global virtual archive. Rights management required in an online environment. (e.g. JCCC) Titles may vary disrupting continuous access The “Appropriate Copy” Problem. What To Know How to Begin
  • 11.
    Access Librarycatalogue + linked sources + ERMS + federated search Contract renewal Access rights Permissions Subscriptions ILL Modes of delivery
  • 12.
    Search Websearch engines Journals: online Databases Books: printed Journals: printed Conference papers E-print archives Reference: online Reference: printed Newspapers: online Newspapers: printed Manuscripts & archives Official publications Microfilm/microfiche External Libraries Web 2.0 sources Open access Intranet portal with intranet search Content management system Document management system
  • 13.
    Search For complexsearches, dig the user What To Know Search and Browse Individual title search in OPAC, simple A-Z listing, aggregated database search, OpenURL OpenURL can connect reference citations in index databases. Have a local OpenURL resolver and select OpenURL-enabled resources before providing this type of context-sensitive reference linking service. OpenURL connects to one or more full-text sources, searching the library catalog, searching a regional or national database, initiating an interlibrary loan (ILL) request, asking a librarian, or searching for related information on the author(s) and journals Know Google Searching (Basic and advanced) Know the subject databases, and ready reckoners Explore .gov, (for statistical data),.edu (for training, continuing education info), .org (for business and professional institutes, .info sites for KM and knowledge repositories Deploy federated searches, OpenURLs, and customised search engines (CSE) Add open access URLs to CSE) Explore contacts – professionals, peers, competitors, academia, Web-based. Understand internal / institutional repositories & consortia services very well.
  • 15.
    Delivery Info regardingpermitted and prohibited use such as document delivery, ILL, printing, downloading, VLE, archival rights etc. should be clearly available to the user online. Integrate as many sources possible under one search interface Self-help deliveries to be explored For every asset, the choice of available formats (e.g. PDF, HTML, on e-mail, i-pod, MP3 player) to be offered and made known to the user. Emerging modes of information deliveries Emerging technologies that enhance deliveries How traditional library functions like CAS-SDI, Reference Desk still remain the essential functions and how technologies leverage to enhance them. Importance of keywords, tags, indexing and search engines beyond third party e-resources Working closely with Open access projects What To Know How to Begin
  • 17.
    Support Study theneeds Plan stage-wise and scale up slowly Use test-beds and trials Inquire with current users for up-time, user interface, search and other instructions in small fonts E- publishers are not taking on the responsibility of archiving, preservation and continued access. Shifts in technology may render old material inaccessible & may require a periodic refreshing of the archives Maintenance of equipments is an added responsibility Co-ordination between content providers and the organisation’s IT support is necessary from the initial stages Uninterrupted service / high uptime must be ensured Maintenance of links and accesses Regular data updation on portals, web-sites Data backup in place and web-site roll-overs should be possible. CCC What To Know How to Begin
  • 18.
    CCC – CopyrightClearance Center
  • 19.
    ROI – TheHard Facts University Grants use of citations drawn from library resources, the success rate for proposals, the average grant award User benefits time saved by library users, (can be calculated on manhour cost of the user) money saved by library users, and revenue generated when the library was used. Number of items circulated multiplied by the average cost* of the items. Example: If your library circulated 25,00 items (books, movies, audiobooks) and you multiplied that by Rs. 250* you've theoretically saved the people of your community Rs. 625000 Example: If your program attendance for the year equals 500 and you multiply that by the cost of a Rs 50.00 movie ticket you've saved Rs. 25000 of entertainment costs for the people of your community. Number of people who use your public access computers in a year multiplied by the cost of using the same equipment and connectivity through a local business. Example: A cyber café charges Rs.20 an hour, use that figure and multiply it by the number of people who used your computers last year. Balanced Scorecards More pointers on http://midhudson.org/admin/eco_impact.htm http://findarticles.com/p/articles/mi_m0FWE/is_3_7/ai_99011610/pg_3?tag=artBody;col1
  • 20.
  • 22.
    ROI – TheHard Facts
  • 23.
  • 24.
    SUSHI (Standardized UsageStatistics Harvesting Initiative)
  • 26.
    Ways to IncreaseROI Integrated seamless access E-books that allow choosing and deleting collection Concurrent access, not IP-based (if, for limited seats) Negotiate with vendors for free one-off needs Enhanced deliveries by RSS feeds, Widgets, federated searches
  • 27.
    Technology Open standards– Content format std (to describe content in device and resolution independent manner), File format std (defined by device manufacturers, DRM std (to cater to social, technical, legal and business aspects of rights), Distribution std (protocol for sale, transfer and lending of books), Product Information Std (collaboration between publishers and e-commerce vendors) ERM systems (extension to LMS or stand-alone) include - Holdings Information (A-Z information) Issue Notification (new issues) Licensing Criteria – ONIX Publisher License Format Subscription details, title lists and pricing Maximum integration of applications with the LMS What’s latest, what is being upgraded, what is long lasting, what befits What to choose, how to justify and how to position Explore, Innovate, Create
  • 28.
  • 29.
    Web 2.0 : Our Emerging Service Model? Web 2.0 as a concept – collaborative creative participative conversational developmental RSS Feeds Del.icio.us Web Trackers Blogs Twitter Chats Flickr YouTube LinkedIn
  • 31.
    E-Marketing Library ServicesPhoto-sharing sites show what the library is really about library's interior and exterior (photo tour) staff & customers new services and resources anything you can think of! calling cards, sticker books, note cards, etc. posters, books, photo cubes calendars, keychains, back-up discs shirts, bags, mousepads, mugs, etc. print photos on canvas Podcasting / Videocasting audio library tours database and catalog searching tutorials kids songs and rhymes Library recorded events Social networking/collaborating Library blogs and Widgets Library Events Calendar with online registration Google Maps mashup for library locations Library contact form RSS feeds Custom web-enable databases Reference Chats Del.icio.us LinkedIn MyFace.com Facebook Wiki Low-cost, wide coverage marketing !!
  • 32.
    SWOT Opportunities WeaknessesThreats Organisational skills Access to premium content ILS and ERMS Anytime Anywhere services ROI Distancing from the user Disintermediation Invisibility of the e-resources Publisher dependencies Integration of Web 2.0 Cross domain mingling E-Marketing of services Low learning curve High impact / visibility Convincing the management Lack of awareness on business models Disintegrated technologies Cost Strengths
  • 33.
  • 34.
    Materials Acquire/evaluate/license Organize electronic resources, through cataloging, electronic resource management system or on Web sites Manage/maintain/ troubleshoot electronic resources Collection development of print resources Responsibility for serials, both electronic and print Catalog, print resources or special formats Monitor trends in electronic resources Services Perform library instruction Provide reference service Provide virtual reference specifically Act as a liaison or perform outreach to an external department Web authoring/Web management Technology Maintain computer hardware and software Coordinate/supervise computing in library Monitor trends in technology Act as a liaison with the campus information technology department Management/Administration Supervision Training Committee work Project management Teamwork/collaboration Policies and procedures/ documentation Interpersonal Facilitate communication between departments Demonstrate a commitment to customer service Other Responsibilities Involvement in professional associations and activities Scholarly activity
  • 35.

Editor's Notes

  • #4 The CONTU The National Commission on New Technological Uses of Copyrighted Works (CONTU) Guidelines were drawn up in the 1970’s Guidelines were established for copying for interlibrary loan. first commercial e-book was launched by Random House in 1981 By the mid-1990s, e-books were beginning to be seen as a legitimate alternative- and also as a potential threat- to traditional print publishing. E.g. Barnes & Nobles e-book purchases continue to represent only a very small segment of the total book market. In 2003, for example, e-book purchases in the United States totaled only $10 million of the $24 billion total book market As of August 2006, 135 492 e-books were available in the American market, compared to 1 218 397 hardcover titles A survey of librarians by ebrary in 2007 indicated that 88% of respondents owned or subscribed to e-books Budapest Open Access Initiative, was prepared to provide funding for authors from developing countries to have their articles published in open access journals.
  • #6 Technology vendors Digital Media Initiatives ePubNow! Eastgate Systems eMeta Corporation InformIT Ingenta Safari Books Online
  • #7 Owned vs leased content A plethora of business and licensing models Licensing arrangement involves “issues of fair use, digital rights management, preservation, and perpetual ownership”. There is a difference between e-books and e-journals licensing issues. E-book licensing models - includes print, database and Open Access licensing arrangements. Standards for hardware, software, preservation and distribution not in place. Leased content puts the onus of archiving and preservation on the publishers. Librarians to evaluate acceptable and unacceptable clauses in vendor licenses. Cost for online licenses can vary a great deal from library to library. Library must honour the terms and conditions of an agreement it has signed with a publisher. Publisher embargo blocks access to recent e-journal issues.  A larger customer base does not multiply production costs as it does for print journals. More visibility and higher citation rates increase the value of the publishers journals. In order to assist librarians in demystifying licenses, the Council on Library and Information Resources (CLIR) has created LIBLICENSE.
  • #9 Relational database is used to generate sophisticated Web-based interactive access
  • #11 In semi automated indexing the terms thrown up by the software for every article are further reviewed by an index-editor with broad subject background of the discipline of the article. Budapest Open Access Initiative, was prepared to provide funding for authors from developing countries to have their articles published in open access journals. An attractive feature of JCCC is the facility it has provided for rights management required in an online environment. If two libraries in a consortium subscribe to the same journal, and one of them has online access rights, online links are shown to users of this library only. These links are not available to the library, which has only print subscription. This way security and license concerns of publishers are taken care of by JCCC.
  • #12 Available products include A-Z lists for full-text database titles, including holdings and regular updates, MARC records ready for batch loads, title and subject search engines on Web pages, and other e-journal management related services. TDNet, Serials Solutions, and EBSCO host Electronic Journals Service etc.
  • #19 Copyright - Copyright is a form of protection provided by the laws to the authors DRM – access control technologies (restriction on the use or copying of files), protect files from unauthorised use. including copyrights , trademarks , patents IPR - Legal protection given to the creators of new intellectual works
  • #20 Calculate in ‘median’ than the ‘average’ to mitigate the effect of outliers.