"Reality show" popularity in Vietnam
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Asia Plus Inc. conducted a survey on reality shows, revealing that 73% of Vietnamese respondents watch these shows, with a preference for comedy and singing competitions. The study also noted a shift in media consumption, as 52% of viewers watch reality shows on TV while others prefer online platforms like YouTube. Notable favorite shows include 'The Voice Kids' and 'Dad, Where Are We Going?' with differing preferences observed between genders.
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More from Q&Me Vietnam Market Research (20)
"Reality show" popularity in Vietnam
- 1. Asia Plus Inc.Survey about Reality shows Q&Me is online market research provided by Asia Plus Inc.
- 2. What is Reality shows • According to Wikipedia, “Reality television is a genre of television programming that documents supposedly unscripted real-life situations, and often features an otherwise unknown cast of individuals who are typically not professional actors, although in some shows celebrities may participate. It differs from documentary television in that the focus tends to be on drama, personal conflict, and entertainment rather than educating viewers.” • In Vietnam reality shows are mostly in the format of “reality game shows” where individuals take part in a non-tournament elimination contests. The competitions range from talent searching shows (singing/dancing/modeling..) to outdoor activities. These shows are often based on foreign programs.
- 3. Respondent Profiles (N=506) 49% 51% Male Female Gender 1% 6% 11% 22% 10% 4% 3% 2% Household Income Below VND5,000,000 VND5,000,001 - VND10,000,000 VND10,000,001 - VND15,000,000 VND15,000,001 - VND20,000,000 VND20,000,001 - VND25,000,000 VND25,000,001 - VND30,000,000 VND30,000,001 - VND40,000,000 VND40,000,001 and above 17% 64% 19% 16 - 19 years old 20 - 29 years old 30 - 39 years old Age 48% 52% Ha Noi HCMC Location
- 4. Reality shows Recognition Q. Do you watch reality shows? Q. How often do you watch reality shows? 73% 27% Do you watch reality shows? Yes No 20% 46% 13% 13% 2% 6% Everyday A few times/week Once a week A few times/month Once a month I rarely watch reality shows Frequency of watching reality shows Nearly ¾ respondents said they’ve watched reality shows in VN, in which 46% of them watch a few times/week, and 20% watch everyday.
- 5. Favorite types of Reality shows Q. Which is your favourite type of reality shows? Which is your most favourite types of reality shows? 69% 59% 33% 35% 28% 48% 26% 11% 9% 4% Comedy competition Singing competition Cooking competition Modeling/sports competition Dancing competition Favourite shows Most favourite show Comedy competition shows are favored the most, followed by Singing contests with more than half of respondents like it.
- 6. Favorite types of Reality shows – by Gender 73% 51% 33% 27% 21% 56% 20% 9% 9% 4% Comedy competition Singing competition Model/sports competition Cooking competition Dancing competition Male 65% 66% 38% 39% 34% 40% 32% 9% 13% 4% Comedy competition Singing competition Model/sports competition Cooking competition Dancing competition Female There’s a slight difference in reality show preferences between men and women, where women like both Comedy and Singing competitions, while Comedy dominates as the favourite type of reality shows among male. Q. Which is your favourite type of reality shows? Which is your most favourite types of reality shows?
- 7. Channels to watch Reality shows 52% 48% Q. What channel do you usually watch reality shows more? TV Online (Youtube, ZingTV, HayhayTV….) It’s worth noting that only 52% respondents watch reality shows more while the rest choose to watch online on Youtube or other streaming websites, showing the shifting in media usage among people nowadays, especially young population.
- 8. Favorite Singing/Dancing reality shows Q. Which singing/dancing competition below is your favourite? Others 47% 44% 43% 36% 32% 24% 21% 16% 16% 13% 13% The Voice Kids (Giọng Hát Việt Nhí) holds the first rank among favourite Singing/Dancing reality shows, while “Tuyệt Đỉnh Tranh Tài” stays at the last position.
- 9. Favorite Singing/Dancing reality shows – by Gender Q. Which singing/dancing competition below is your favourite? 52% 41% 40% 34% 33% 27% 17% 17% 16% 14% 35% 49% 53% 37% 31% 22% 16% 26% 10% 19% Male Female Both genders also show differences in favourite singing/dancing shows as 52% men like VN’s got talent the most, while The Voice Kid VN is the most favourite show among 53% women.
- 10. Favorite Outdoors/Sports/Modeling reality shows Q. Which singing/dancing competition below is your favourite? 44% 42% 37% 29% 10% “Dad, where are we going” ranks first favourite among Outdoor/Sports/Modeling reality shows, closely followed by Vietnam’s Next Top Model. 10%
- 11. Favorite Outdoors/Sports/Modeling reality shows – by Gender Q. Which Outdoors/Sports/Modeling competition below is your favourite? 42% 37% 34% 29% 14% 7% 46% 47% 24% 44% 6% 13% Male Female It’s no surprised that Modeling/Fashion contests are more favored among women compared to men, while male respondents tend to favor Sports/outdoor competitions.
- 12. Favorite Cooking reality shows Q. Which Cooking competition below is your favourite? 60% 19% 16% 13% 2% 58% 22% 15% 14% 0% 62% 17% 18% 12% 4% Total Male Female Masterchef Vietnam is the most favourite Cooking show among both genders, while the rank is different with Iron Chef and Vào bếp là chuyện nhỏ. Others
- 13. Favorite Comedy reality shows Q. Which Comedy competition below is your favourite? 59% 50% 46% 42% 37% 60% 54% 50% 39% 41% 59% 46% 43% 44% 33% Total Male Female There’s not much difference in terms of preferences towards Comedy shows between both genders, with “Ơn giời cậu đây rồi” is the most favourite show.
- 14. Vote on Reality shows Q. Have you ever voted on a reality TV show? Q. Please tell me the name of show you've voted on 11% 25% 12% 45% 7% Have ever voted on reality shows Voted more than several times Voted a few times Voted once Never voted I do not remember Name of the sponsors for reality shows
- 15. Perception towards Reality shows Q. Do you think what you watch in reality show is real? Q. Please choose what you have done after you watch reality show, from the below 11% 40% 37% 9% 3% Perception towards the show All are real Most of them are real, some are made up Most are made up, some are real All are made up Not sure 61% 32% 22% 11% Talk with friends via messaging apps Talk with friends / family Post on Facebook Discuss about on forums Action after watching Reality shows
- 16. Attitudes toward Reality shows Q. Please choose what is applicable to your opinion about Internet/ Facebook ads? I enjoy watching reality shows Reality shows are better than soap dramas I admire those who are in reality shows Guessing the winner is the best part of reality show Reality show makes me emotional Reality show is something I cannot miss I would like to participate in the reality show some day Agree 25% 22% 20% 18% 13% 15% 17% Agree a little 30% 24% 29% 21% 22% 19% 17% Neutral 27% 35% 30% 34% 35% 32% 26% Disagree a little 10% 13% 14% 18% 19% 22% 19% Disagree 8% 7% 7% 10% 11% 12% 21% MOS 3.5 3.4 3.4 3.2 3.1 3.0 2.9 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
- 17. Q&Me – About Online Market Research Services
- 18. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
- 19. Respondent profiles Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others
- 20. Contact Us URL: http://www.qandme.net Contact: [email protected] Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043