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realme: From New Player to the Fastest Growth!
Realme launched in Egypt on May 15, 2019, as part of its global expansion in the MEA region, achieving rapid growth with 1 million shipments in just five months. The brand became the 7th largest smartphone brand in Egypt within seven months, garnering a loyal user base and leveraging various sales channels and marketing strategies for product awareness. Notable sales milestones included 1,000 units of Realme 2 Pro sold in 15 minutes and 2,000 units of Realme 3 sold in just five minutes.
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realme: From New Player to the Fastest Growth!
- 1. Marcom and PRManager realme EgyptAndro Nabil
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- 4. Globally Registered May 15th 2019 Jan Realmelaunched in Egypt, as a first step in MEA region Global Step South East Asia Market (October) Officially established May 4th Brand & Product realme Milestones realme 2 Sep 4th realme 2Pro & C1 Sep 27th New brand VI Nov 15th
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- 6. Fastest brand toreach Counterpoint Report, October 2018 1M Shipments 8M Shipments Counterpoint Report, July 2019 within 5 monthswithin 1 year
- 7. Now, we are LoyalUsers
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- 10. in 30 minutes FirstSale 1,000units realme 2 Pro in 15 minutes First Sale 2,000units realme 3 5 minutes First Sale 1,000units realme 3 Pro First Sale on Jumia Egypt
- 11. Source: GFK Report– July 2019 - in 7 months - Growth rate% HUAWEI OPPO NOKIA HONOR Others SAMSUNG INFINIX REDMI realme SONY Brand 7th largest smartphone brand in Egypt 18.0% 16.6% 4.6% 4.9% 33.7% 9.2% 5.1% 3.3% — —
- 12. in 7 months 220,000Users In Egypt +
- 13. Sales Channels How didwe do it? First Sale Regular Sale Online OR IR Offline
- 14. Communication Phases Brand awarenessProduct awareness Channels Warmup Highlight Product Feature Comparing to Competitive Models Promoting Prices vs Specs How did we do it? Post Launch
- 15. Communication Channels How didwe do it? Generic banners Digital ads Search Campaigns SM Engagement Activities Fans’ Groups Tech Youtubers Affiliates Influencers Traditional Media
- 16. realme 3 ProFirst Sale
- 17. All Artwork changesto include Prices and Flash Sale Date & Time realme E-Commerce Partners (Jumia) How did we do it? Generic Banners Digital ads Search engine Optimization SM Engagement Activities Fans’ Groups Youtube Affiliates Influencers Media Homepage Takeover Dedicated Landing Page Product Boosting in Category Page Push/Web Notification SM Posts, Stories & Competitions Promotional video Newsletter Banner
- 19. 3,527,124 Sessions in 3months! 4% Average CR 2.8% higher than the average CR 1000 Devices sold Within the first 5 minutes 100% Sold out Week over week for 8 weeks in a row
- 20. The most efficientdistribution E-Commerce