Reboot your apps: How to challenge it and succeed?

Reboot your apps :
how to challenge it and succeed?
A personal feedback

Julie Colin
Product Manager
#Media (9 years)
#eCommerce (1 year)

“The app is ugly.” (E-merchandiser)
“Our app is late compared
to the competitors and website.” (MKG)
“It’s old.” (UI)
“We need to change this screen.
I already made the model.” (UI)
WHY TO REVAMP
THE APP?

LET’S CHECK FIRST…
#challenge

#10 TIPS TO
CHALLENGE
REVAMPING

#1
LISTEN TO
YOUR USERS
User Feedback in the AppStore : An Empirical Study

4.5 stars
without new features releases
3.7 stars
in permanent growth
asking for features (payment, login) prioritized in the backlog
#1
LISTEN TO
YOUR USERS

#2
FOCUS ON
YOUR KPI
Average Order Value
Frequency of Purchase
Conversion Rate
Sessions/user
Transactions
Monthly Active users
Pages viewed/session
Adapt on your business

EVALUATE THE CHANGES
1. An increase in conversion rate
(user successfully buy a product)
2. An increase in satisfaction on products
ratings and reviews
(indicates a better match between user
expectations and reality)
3. A decrease in the amount of time
taken to complete tasks
(finding a product, deciding on a product)
#2
FOCUS ON
YOUR KPI

#3
SET UP A GOAL
AND SHARE IT
Prioritize the goals

THE ROLE OF THE
STAKEHOLDERS
Anyone with an interest in your project’s
outcome
● Give you the means to succeed : lift the
brakes
● Share the knowledge
● Make them approved the goal
● Enrich your PM vision
#3
SET UP A GOAL
AND SHARE IT

INVOLVE TEAMS INTERNALLY
Anyone who contribute to the
product and to the company goal
SHARE WITH THE TEAM
● Weekly Briefing
● Talk Shoe
● Team meeting
● Workshops
#4
ENGAGE YOUR
COMPANY

#1 LISTEN TO YOUR USERS
#2 FOCUS ON YOUR KPI
#3 SET UP A GOAL AND SHARE IT
#4 ENGAGE YOUR COMPANY
Define and communicate goals
Validate the project
VALIDATION
PHASE

NOT A LIST OF FEATURES
Information in real time
KEEP THE PROMISE
#5
ADD A VALUE
PROPOSITION

Information in real time
#5
ADD A VALUE
PROPOSITION
● Navigation / news pushs formats
● Increase Page viewed / user
(user find more news articles)

ASK AND OBSERVE YOUR
BEST USERS/CLIENTS
HOW ?
● A Survey
● Users tests on wireframes
WHAT FOR ?
● Keep the right direction
● Learn from users your pain point
Validate or challenge wireframes
#6
UNDERSTAND
YOUR USERS

CHALLENGE YOUR SCOPE
Define your MVP
MoSCoW: Must have / Should
have/Nice to have
#7
DEFINE
YOUR SCOPE

TO KEEP IN MIND
● Speed of deployment
● User value
● Business value
#8
SET UP A PLAN
FOR DEPLOYMENT

#5 ADD A VALUE PROPOSITION
#6 UNDERSTAND YOUR USERS
#7 DEFINE THE SCOPE
#8 SET UP A PLAN FOR DEPLOYMENT
Define benefits for the users
Schedule the release
CONSOLIDATION
PHASE

Create an ambassador community
for beta versions (beta testers)
● Client feedback
● Understand your pinpoint /pain
point opportunities
#9
INTEGRATE
YOUR USERS

People don’t like surprises!
● Tease the changes (changelog)
● Inform users about changes
#10
SUPPORT YOUR
USERS

#9 INTEGRATE YOUR USERS
#10 SUPPORT YOUR USERS
Avoid negatives feedback
Detect UX problems
Reach your goals
PRODUCTION
PHASE

#1 Listen to your users
#2 Focus on your KPIs
#3 Set up a goal and share it
#4 Engage your company
#5 Understand your users
#6 Add a value proposition
#7 Set up a plan
#8 Define a scope
#9 Integrate your users
#10 Support your users
takeaways

THANK YOU
To continue the discussion
https://www.linkedin.com/in/colinjulie/
@julie_andco

Reboot your apps: How to challenge it and succeed?

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