(Re)Building a Resilent Employer Brand - Elaine McAnally
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The document discusses the importance of building a resilient employer brand in a changing job market, emphasizing effective communication, employee engagement, and adapting to macro trends like layoffs and skills shortages. It highlights the significance of understanding employee experiences and feedback to co-create a positive work environment. The future of employer branding lies in aligning values and culture while ensuring accountability and connection throughout the employee journey.
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(Re)Building a Resilent Employer Brand - Elaine McAnally
- 1. (re)Building A Resilent Employer Brand Navigating change & a competitive job market
- 2. HELLO !
- 3. MY PERSONAL JOURNEY WITH EMPLOYER BRANDS
- 4. GROWTH Scale Hiring Retention Training MACRO TRENDS Changing generations in the workplace. Org after layoffs Skills shortage Inflation & recessionary risk Big bets RE-ORG LAYOFFS TRANSFORMATION ESG Technology & Collaboration
- 5. WHAT IS EMPLOYER BRAND? Reputation to customers EVP - What you offer to your employees Employee engagement & experience. Lived experiences.
- 6. A RESILIENT EMPLOYER BRAND AFTER CHANGE? Reputation to customers EVP - What you offer to your employees. The employee engagement & experience. The future outlook. Consistency in Communication & how you show up. Layoffs but profitable and hiring? Leaning into values & culture Is the compelling cause - the why - still present? Current actions that impact engagement and future perceptions. CAN YOU THINK OF EXAMPLES?
- 7. EMPLOYER BRAND MEETS INTENTIONAL HUMAN CENTERED DESIGN Listen & gain insights from your customers. Empathize and understand areas of improvement. Thought leadership. Reputation to customers EVP - What you offer to your employees Employee engagement & experience. Lived experiences. Co-creating, workshops and feedback sessions. Gathering insights and ideas to incorporate. Connection - Belonging Stay interviews. Mapping out all the interactions in an employee's journey and revise if needed.
- 8. HOW ARE YOU CHECKING IN ON CHANGE? COMMUNICATION Reflect Resonate Realign & reboot SELF COLLABORATION What are your behaviours in times of stress? COMMITMENT Actions speak louder than words - how do you hold yourself accountable? IMPACT & INFLUENCE Consistency Context Reaching beyond on our normal course of action What can we do differently? Higher purpose in which we support. The compelling cause & reason - why.