Recruiting and Retaining
First Generation and
Diverse Students
by:
Benjamin Webb
Outline:
 Identify the population
 Importance of Retention
 Attracting factors for First Generation and Diverse students
 Retaining factors for First Generation and Diverse students
 Opportunities for institutions going forward
 Challenges for institutions going forward
 Conclusion
What is a first generation student?
Defined as a student whose parent(s) or
legal guardian(s) have not completed a
bachelor’s degree.
Verbiage has been changed in recent years
to completed from attended.
1in 4 Students entering higher education
are first generation.
What is a Diverse Student?
 A diverse student can be defined
as a student that comes from a
racially, ethnically, culturally and
linguistically diverse family,
community, or lower
socioeconomic status.
Research.collegeboard.or
Trends of both populations:
 These students tend to come from low-
income families
 Attain lower college entrance exam scores
 Members of an ethnic or racial minority
 Lack support from those at home including
family and friends.
research.collegeboard.org/sites/d
efault/files/publications/2013/8/
presentation-apac-2013-first-
generation-college-aspirations-
preparedness-challenges.pdf
Why is it important to
recruit this population
of students ?
Population Growth
 Hispanic Population on campus
 This group has grown from 10.6 percent of the nation's campus population in 1995
to 15.4 percent in 2015.
 The year 2043
 African-American population growth
 Asians population growth are projected
Maxwell, 2014
Research.collegeboard.com
Research.collegeboard.org
First Generation growth
 30% of higher education students entering college are going to be the first
generation to attend school.
 24% (4.5 million students) will be BOTH first in their family to go to college and be
a low income student.
 Of the 7.3 million full-time undergraduates currently attending four-year
public and private nonprofit institutions, about 20% are the first in their
families to go to college.
(Humphreys,2015).
Financial Benefit:
 Low EFC (expected family contribution)
 Full Pell eligible
 Full state grant eligible
 PHEAA for PA
 Internal funding will be low
School Profile:
 The Census Bureau projects that by the year 2100, the U.S. minority
population will become the majority with non-Hispanic whites making up only
40% of the U.S. population
 Making a school profile more diverse opens up recruiting opportunities for
distant students
 As you diversify your profile the university will appeal to the growing target
market
Attracting Factors for First
Generation and Diverse
Students
Cost of schooling
Community
School Profile
Admissions
Cost of Schooling-Tuition Cost
 Shell shock effect
 First impression
(Trends in Higher Education, 2015
Cost of Schooling-Scholarship
Merit Based
Athletic
Endowment
Private
Cost of Schooling-Scholarship
https://oafa.pitt.edu/learn-
about-aid/academic-
scholarships/diversity-
scholarships
Cost of Schooling-Scholarship
Athletics
 $2.7 billion in athletics scholarships awarded annually to
more than 150,000 student-athletes
 Must pass the NCAA Clearing House (2.5 GPA)
 D1 & D2 can offer partial scholarships (“belt”
Scholarships)
 D3 can not offer athletic Scholarships
 D3 is also the largest
http://www.ncaa.org/about?division
Cost of Schooling-Scholarship
Endowment
 University alumni
 Honorary awards
 Usually selected through a committee
 First Generation Endowment
 Diversity Endowment
http://brandywine.psu.edu/scholarships
Cost of Schooling-Scholarship
Private
 Non-profit Organizations
 Family Scholarships
 Charity
 Company
 www.fastweb.com
 www.myscholly.com
 www.scholarship.com
 www.schoolsoup.com
 www.petersons.com
http://www.schoolsoup.com
Cost of Schooling-Financial Aid
 Determines based off of the student’s EFC
 Determines State and Federal Grant
 Determines Institutional grant funding
Community-Location
 Where is the school located geographically
 School Setting
 Distance from home
https://www.ruffalonl.com/doc
uments/shared/Papers_and_Res
earch/2012/2012_Factors_to_En
roll.pdf
Reaserch.collegeboard.
org
Community-Diversity of Campus
 Diverse population on campus
 Mentoring Atmosphere
 Diversity Center
Community-Clubs and Organizations
 Greek Life
 Multicultural Clubs
 Intermural sports
 LTGB Ally Programs
 Religious and Spiritual programs
Academic Support
 Act 101 Programs
 Freshman Seminars
 Tutoring Assistance
 Mentors
 Note Takers
 504 plans
School Profile-Class Size Average
 Style of learning
 Relearning how to learn
 High school prep
 Affects teaching style
 Individual learning style
School Profile-State and National
Rankings
 USA Today
 The Economist
 US News
School Profile-Safety
 Violent crime rate
 On campus incidents
 Building Security
 Safe Ride Programs
 Public Safety Department
School Profile-Academic Offerings
 Availability of Majors
 Availability of Minors
 Professional programs
 Pre-professional programs
 Double major
School Profile-Job Placement
 Graduation Rate
 Job Placement
 6 month
 1year
 Graduate programs
 Residency percentage and fellowships
Admissions Process
 Easy of application
 Fee Waivers (Collegboard)
 Visit opportunities
 Accepted student days
 Consistent support
Smith College San Diego State
First Generation
http://www.smith.edu/firstyear/orien
tation_groups.php
 Smithies
 Bridge programs
 Mentoring
Diverse (Hispanic)
 Priority Funding
 Bridge program
 Mentoring
Retaining Factors for
First Generation and
Diverse Students
Financial Support
Mentoring
Community
Academic Support
Retaining Factors-Financial Support
 Support after they arrive on campus (Year after Year)
 Understanding aid
 Loans
 Entrance Counseling
 Master Promissory Note
 Internal scholarship opportunities
 Finding a Work study on campus
Retaining Factors-Mentoring
 Bridge programs
Trio
Barefoot, Griffin, Koch, 2012
http://college.usatoday.com/2015/04/24/bri
dge-programs-help-first-generation-students-
adapt-to-college-life/
Retaining Factors-Mentoring
Retaining Factors-Community
 Active Organizations
 Research
 Internships
 Study Abroad
 School spirit
https://admissions.msu.
edu/campuslife/studentL
ife_diversityClubs.asp
http://www.diversit
y.va.gov/programs/i
nternship.aspx
Retaining Factors-Academic Supports
 First alert systems
 Academic tutoring Services
 Career support
 Note takers
 ACT 101
 First year Seminars
Opportunities For Recruiting
This Population
Competitive Scholarship
 Special endowment or scholarship for the population
 Specific discount rate or leveraging system
 100%, 75%, 50% scholarship opportunity for the population
https://www.kings.edu/life_at_kings/hispanic_o
utreach/monsignor_mcgowan
Bridge and Summer Programs
 Trio Programs
 Summer integration programs
Opportunities
 School funded trips
 Overnight Programs
 On sight Instant Decision days
 Campus Experience programs
 Strategic Recruiting Events
http://blog.collegegreenlight.com/blog/2015-college-fly-in-programs/#sthash.XNGIa8DI.dpbs
Opportunities for Retaining
This Population
Living Learning Communities
 Family Feeling
 keeps the population together
 Grow together
 Academic support
http://www.uky.edu/housing/undergraduate/llp/first-
generation-community
Cultural Diversity/ First Generation
Centers
 Help integrate into a new area
 Provide support through hardships
 Help explain cultural differences
 Sanctuary
Academic/Career Support
 Uncapped Tutoring services
 Variety of styles of tutoring
 First Year Foundation Courses
 Interview Prep
 Resume and Cover Letter Prep
 Dinner Training
Mentoring
 Social
 Academic
 Career /Networking
 Freshman Seminars
Faculty and Staff Growth
 Training sessions
 Involving students in conference and research
 Seminars about the population of students Entering College
 Sessions about challenges these student face in the classroom
http://diverseeducation.com/article/
78225/
Challenges for
Recruiting this
Population
Challenges of recruiting this population
 Starting a diversity program
 What type of diversity
 Ethnic, geographic, international?
 Pre-planning
 Funding the initiative
 Scholarships
 Recruitment plan
 Recruitment personal
 Facilities
 Diversity/First Generation Center
 Open Communication
 Educating Students about your
school
 University Buy in!
http://www.simplyhired.com/salaries-k-director-global-diversity-
jobs.html
Challenges for Retaining
this Population
Challenges of Retaining This Population
 Type of mentoring
 Academic support
 Delivering on programs
 Breaking the Mold
 Class room buy in
 Financial Aid
 Cultural Difference
 Location
http://www.asha.org/practice/multicultural/recruit/litr
eview.htm
Conclusion
 Definition of Diverse and First Generation
students
 Why recruit these populations
 How to recruit them
 How to retain them
 Opportunities for schools to recruit and retain
Challenges for schools to recruit and retain
References
 https://colleges.niche.com/kings-college/diversity/
 https://oafa.pitt.edu/learn-about-aid/academic-scholarships/diversity-
scholarships/
 http://blog.collegegreenlight.com/blog/2015-college-fly-in-
programs/#sthash.XNGIa8DI.dpbs
 http://gsas.yale.edu/diversity/programs/4-tiered-mentoring-program
 http://www.edweek.org/ew/articles/2014/08/20/01demographics.h34.html
 https://www.census.gov/newsroom/releases/archives/population/cb12-
243.html
 http://www.asha.org/practice/multicultural/recruit/litreview.htm
Questions??
Thank you for your time!

Recruiting and Retaining First Generation and Diverse students

  • 1.
    Recruiting and Retaining FirstGeneration and Diverse Students by: Benjamin Webb
  • 2.
    Outline:  Identify thepopulation  Importance of Retention  Attracting factors for First Generation and Diverse students  Retaining factors for First Generation and Diverse students  Opportunities for institutions going forward  Challenges for institutions going forward  Conclusion
  • 3.
    What is afirst generation student? Defined as a student whose parent(s) or legal guardian(s) have not completed a bachelor’s degree. Verbiage has been changed in recent years to completed from attended. 1in 4 Students entering higher education are first generation.
  • 4.
    What is aDiverse Student?  A diverse student can be defined as a student that comes from a racially, ethnically, culturally and linguistically diverse family, community, or lower socioeconomic status.
  • 6.
  • 7.
    Trends of bothpopulations:  These students tend to come from low- income families  Attain lower college entrance exam scores  Members of an ethnic or racial minority  Lack support from those at home including family and friends. research.collegeboard.org/sites/d efault/files/publications/2013/8/ presentation-apac-2013-first- generation-college-aspirations- preparedness-challenges.pdf
  • 8.
    Why is itimportant to recruit this population of students ?
  • 9.
    Population Growth  HispanicPopulation on campus  This group has grown from 10.6 percent of the nation's campus population in 1995 to 15.4 percent in 2015.  The year 2043  African-American population growth  Asians population growth are projected Maxwell, 2014
  • 10.
  • 11.
  • 12.
    First Generation growth 30% of higher education students entering college are going to be the first generation to attend school.  24% (4.5 million students) will be BOTH first in their family to go to college and be a low income student.  Of the 7.3 million full-time undergraduates currently attending four-year public and private nonprofit institutions, about 20% are the first in their families to go to college. (Humphreys,2015).
  • 13.
    Financial Benefit:  LowEFC (expected family contribution)  Full Pell eligible  Full state grant eligible  PHEAA for PA  Internal funding will be low
  • 14.
    School Profile:  TheCensus Bureau projects that by the year 2100, the U.S. minority population will become the majority with non-Hispanic whites making up only 40% of the U.S. population  Making a school profile more diverse opens up recruiting opportunities for distant students  As you diversify your profile the university will appeal to the growing target market
  • 15.
    Attracting Factors forFirst Generation and Diverse Students
  • 16.
  • 17.
    Cost of Schooling-TuitionCost  Shell shock effect  First impression (Trends in Higher Education, 2015
  • 18.
    Cost of Schooling-Scholarship MeritBased Athletic Endowment Private
  • 19.
  • 20.
    Cost of Schooling-Scholarship Athletics $2.7 billion in athletics scholarships awarded annually to more than 150,000 student-athletes  Must pass the NCAA Clearing House (2.5 GPA)  D1 & D2 can offer partial scholarships (“belt” Scholarships)  D3 can not offer athletic Scholarships  D3 is also the largest http://www.ncaa.org/about?division
  • 21.
    Cost of Schooling-Scholarship Endowment University alumni  Honorary awards  Usually selected through a committee  First Generation Endowment  Diversity Endowment http://brandywine.psu.edu/scholarships
  • 22.
    Cost of Schooling-Scholarship Private Non-profit Organizations  Family Scholarships  Charity  Company  www.fastweb.com  www.myscholly.com  www.scholarship.com  www.schoolsoup.com  www.petersons.com http://www.schoolsoup.com
  • 23.
    Cost of Schooling-FinancialAid  Determines based off of the student’s EFC  Determines State and Federal Grant  Determines Institutional grant funding
  • 24.
    Community-Location  Where isthe school located geographically  School Setting  Distance from home https://www.ruffalonl.com/doc uments/shared/Papers_and_Res earch/2012/2012_Factors_to_En roll.pdf
  • 25.
  • 26.
    Community-Diversity of Campus Diverse population on campus  Mentoring Atmosphere  Diversity Center
  • 27.
    Community-Clubs and Organizations Greek Life  Multicultural Clubs  Intermural sports  LTGB Ally Programs  Religious and Spiritual programs
  • 28.
    Academic Support  Act101 Programs  Freshman Seminars  Tutoring Assistance  Mentors  Note Takers  504 plans
  • 29.
    School Profile-Class SizeAverage  Style of learning  Relearning how to learn  High school prep  Affects teaching style  Individual learning style
  • 30.
    School Profile-State andNational Rankings  USA Today  The Economist  US News
  • 31.
    School Profile-Safety  Violentcrime rate  On campus incidents  Building Security  Safe Ride Programs  Public Safety Department
  • 32.
    School Profile-Academic Offerings Availability of Majors  Availability of Minors  Professional programs  Pre-professional programs  Double major
  • 33.
    School Profile-Job Placement Graduation Rate  Job Placement  6 month  1year  Graduate programs  Residency percentage and fellowships
  • 34.
    Admissions Process  Easyof application  Fee Waivers (Collegboard)  Visit opportunities  Accepted student days  Consistent support
  • 35.
    Smith College SanDiego State First Generation http://www.smith.edu/firstyear/orien tation_groups.php  Smithies  Bridge programs  Mentoring Diverse (Hispanic)  Priority Funding  Bridge program  Mentoring
  • 36.
    Retaining Factors for FirstGeneration and Diverse Students
  • 37.
  • 38.
    Retaining Factors-Financial Support Support after they arrive on campus (Year after Year)  Understanding aid  Loans  Entrance Counseling  Master Promissory Note  Internal scholarship opportunities  Finding a Work study on campus
  • 39.
    Retaining Factors-Mentoring  Bridgeprograms Trio Barefoot, Griffin, Koch, 2012 http://college.usatoday.com/2015/04/24/bri dge-programs-help-first-generation-students- adapt-to-college-life/
  • 40.
  • 41.
    Retaining Factors-Community  ActiveOrganizations  Research  Internships  Study Abroad  School spirit https://admissions.msu. edu/campuslife/studentL ife_diversityClubs.asp http://www.diversit y.va.gov/programs/i nternship.aspx
  • 42.
    Retaining Factors-Academic Supports First alert systems  Academic tutoring Services  Career support  Note takers  ACT 101  First year Seminars
  • 43.
  • 44.
    Competitive Scholarship  Specialendowment or scholarship for the population  Specific discount rate or leveraging system  100%, 75%, 50% scholarship opportunity for the population https://www.kings.edu/life_at_kings/hispanic_o utreach/monsignor_mcgowan
  • 45.
    Bridge and SummerPrograms  Trio Programs  Summer integration programs
  • 46.
    Opportunities  School fundedtrips  Overnight Programs  On sight Instant Decision days  Campus Experience programs  Strategic Recruiting Events http://blog.collegegreenlight.com/blog/2015-college-fly-in-programs/#sthash.XNGIa8DI.dpbs
  • 47.
  • 48.
    Living Learning Communities Family Feeling  keeps the population together  Grow together  Academic support http://www.uky.edu/housing/undergraduate/llp/first- generation-community
  • 49.
    Cultural Diversity/ FirstGeneration Centers  Help integrate into a new area  Provide support through hardships  Help explain cultural differences  Sanctuary
  • 50.
    Academic/Career Support  UncappedTutoring services  Variety of styles of tutoring  First Year Foundation Courses  Interview Prep  Resume and Cover Letter Prep  Dinner Training Mentoring  Social  Academic  Career /Networking  Freshman Seminars
  • 51.
    Faculty and StaffGrowth  Training sessions  Involving students in conference and research  Seminars about the population of students Entering College  Sessions about challenges these student face in the classroom http://diverseeducation.com/article/ 78225/
  • 52.
  • 53.
    Challenges of recruitingthis population  Starting a diversity program  What type of diversity  Ethnic, geographic, international?  Pre-planning  Funding the initiative  Scholarships  Recruitment plan  Recruitment personal  Facilities  Diversity/First Generation Center  Open Communication  Educating Students about your school  University Buy in! http://www.simplyhired.com/salaries-k-director-global-diversity- jobs.html
  • 54.
  • 55.
    Challenges of RetainingThis Population  Type of mentoring  Academic support  Delivering on programs  Breaking the Mold  Class room buy in  Financial Aid  Cultural Difference  Location http://www.asha.org/practice/multicultural/recruit/litr eview.htm
  • 56.
    Conclusion  Definition ofDiverse and First Generation students  Why recruit these populations  How to recruit them  How to retain them  Opportunities for schools to recruit and retain Challenges for schools to recruit and retain
  • 57.
    References  https://colleges.niche.com/kings-college/diversity/  https://oafa.pitt.edu/learn-about-aid/academic-scholarships/diversity- scholarships/ http://blog.collegegreenlight.com/blog/2015-college-fly-in- programs/#sthash.XNGIa8DI.dpbs  http://gsas.yale.edu/diversity/programs/4-tiered-mentoring-program  http://www.edweek.org/ew/articles/2014/08/20/01demographics.h34.html  https://www.census.gov/newsroom/releases/archives/population/cb12- 243.html  http://www.asha.org/practice/multicultural/recruit/litreview.htm
  • 58.

Editor's Notes

  • #4 By changing the verbage to NOT Completed from attend made a huge rise in first generation identifies. For wilkes itself we went from 28% first gen to 53% 1st gen
  • #6 10.8 million first geners
  • #7 This is showing that the two populations can technically be considered one because the largest portion of first generes are minority students
  • #10 In the year 2043 the us cencus beuro projects that with the rising birth rates of Hispanic and declining rates of whites that the majority population for the first time ever will be non-white Asian population will grow by 2060 from 15.9mil to 34.4 million African American will grow from 41.2million to 61.8 mill in 2060 During this time Hispanics will also grow significantly from 53.5mill to 128.8million
  • #11 This chart is showing that diverse students that are taking the to go to school. The largest portion of diverse 1st gen is the Hispanic portion.
  • #12 This is showing that once theses student take theis test the are trending towards larger public school and will show in the future how the private school sector can really benefit and change its school profile by using the opportunist suggested later to help enrollment
  • #14 Explain EFC and what is means and does What pel lelgible means Pheaa Why internal funds will be low
  • #15 Distatnce learner can see the profile and get a feel of what to expect on campus when they arrive vs having to see it first hand first huge marketing opp.
  • #18 Seeing a price is like meeting a person for the first time
  • #20 What you do to get merit Full ride programs
  • #21 D3 is biggest 180k students 450 school After jr year can make offers
  • #22 Can do used different way for retaining and recruiting One here is a memory award the other is specific for 1st gen
  • #23 Red had left hand story Petersons.com 2.3bill left overprivatly
  • #26 Changing to prefer a small town or city setting form the big city In the begin. The population is learning where it is sucsesfuol
  • #27 OMA is office of multicultural affairs
  • #35 that requiring a college application essay decreases the number of applications received at that college by 6.5%. We also find that increasing the application fee by 10% corresponds to roughly a 1% decrease in applications”
  • #39 James Scannellwriter for the business university.com conducded a study that resulted in finding when first generation students leave a university beforegraduatio nthe main factors are affordability, cot and aid
  • #40 Data on right is a set done that is what bridge program goal are for students going through them and are directly aligned with retention efforts University of Michigan has great brdgie program and their retention went from 13% to 14.4% this year.
  • #41 Office of diversity and inclution on us veteran affairs Nascar
  • #45 Kings diversity is at 3% African American 1% Asian 6% Hispanic 75%white 13% NA this is first year with program
  • #47 Barnard college is number 267 in ethnic diversity Only 27% of studnets come from home state ny Made up of 41 other states Ranks 101 for geographic diversity
  • #52 Fly in by charels torres Faculty at ohio state at mainsfeild