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![Ingredients
Red Bull contains caffeine, taurine, B vitamins (B3,
B5, B6, B12), sucrose, and glucose.To produce
Red Bull Sugarfree, sugars sucrose and glucose
have been replaced by the sweeteners acesulfame
K and aspartame/sucralose.[26]](https://image.slidesharecdn.com/redbullbyananyagarg-170705131159/75/Red-bull-by-Ananya-Garg-6-2048.jpg)
Uploaded byAnanya Garg
Red bull by Ananya Garg
Red Bull is an energy drink created in 1987 by Austrian company Red Bull GmbH. It has the highest market share of any energy drink worldwide, selling over 5 billion cans in 2013. Red Bull contains caffeine and other stimulants, though health effects have been challenged and some places initially restricted its sale. It is now sold in over 167 countries. Red Bull extensively sponsors sports teams and events to promote the brand.
Red bull by Ananya Garg
- 2. Red Bull isan energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 5.387 billion cans sold in 2013
- 3. Red Bull issold in a tall and slim blue-silver can, while Krating Daeng is in a shorter gold can. The two are different products, produced separately. The Red Bull company slogan was "Red Bull gives you wings", prior to a class action lawsuit related to the benefits of the drink in 2014
- 5. Energy drinks havebeen associated with health risks, such as masking the effects of intoxication when consumed with alcohol. Red Bull and other popular energy drinks is safe and that the amount of caffeine in standard Red Bull cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol
- 6. Ingredients Red Bull containscaffeine, taurine, B vitamins (B3, B5, B6, B12), sucrose, and glucose.To produce Red Bull Sugarfree, sugars sucrose and glucose have been replaced by the sweeteners acesulfame K and aspartame/sucralose.[26]
- 8. Health effects Claims aboutthe drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints recorded as early as 1997. The latest dietary guidelines from the U.S. suggest that moderate caffeine intake may not only be safe, but also healthy. Studies from the U.S. Department of Agriculture and the U.S. Department of Health and Human Services show that daily consumption of the amount of caffeine contained in three to five cups of coffee is not only safe, but also appears to reduce the risk of Type 2 diabetes and cardiovascular disease in adults. Caffeine may even protect against Parkinson's disease, the evidence suggests.
- 9. Market approval and legalstatus Authorities in France, Denmark, and Norway initially kept Red Bull from being sold domestically. However, as of 2014 it is on sale in all 28 member states of the European Union and in more than 167 countries around the world. The French food safety agency was concerned about taurine. A Red Bull drink that did not contain taurine was introduced. The French refusal of market approval was challenged by the European Commission, and partially upheld by the European Court of Justice in 2004.The French food safety agency relented in 2008, because it was unable to prove a
- 11. Rebecca Lieb, analystat Altimeter Group, recently published a report that categorizes content marketing efforts into progressive degrees of human motion: the least mature is stuck in the "stand" stage (i.e., motionless). At the other end of the spectrum there is Red Bull, characterized at "run" on Lieb's graph
- 13. Litigation In 2013, RedBull told the Redwell Brewery, a Norfolk micro brewery to change its name or face legal action, because it sounded too similar to Red Bull. The eight-man brewery in Norwich was told its name could "confuse" customers and "tarnish" its trademark. The two companies reached a settlement permitting Redwell to continue using its name.In 2014, Red Bull faced a US$13 million settlement addressing two consumer class action lawsuits in the United States District Court for the Southern District of New York.The listed plaintiffs were Benjamin Careathers, David Wolf, and Miguel Almarez who sued the company for Red Bull's marketing and labeling, claiming that the company violated "express warranty and unjust enrichment" since their products were first launched. The court hearing took place the morning of 1 May 2015 in an attempt to determine approval for the settlement. Customers that submitted claims then have the opportunity to receive a US$10 cash reimbursement or product option of US$15 in Red Bull products within 150 days of the approved appeals.
- 15. Sports sponsorships andacquisitions RB Leipzig: a football club currently playing in the German 1. Bundesliga New York Red Bulls (officially Red Bull New York): a football franchise competing in Major League Soccer of the United States Red Bull Racing—a Formula One team based in Milton Keynes, England, World Constructor's Championship winner of 2010, 2011, 2012 and 2013, and produced the car for the 2010, 2011, 2012 and 2013 F1 World Champion Sebastian Vettel. Red Bull Sailing Team: an Extreme Sailing Series racing team. Scuderia Toro Rosso (Italian translation of Team Red Bull): Another Formula One team based in Faenza, Italy.
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- 17. Red Bull's TAH-1FCobra helicopter assembled by Chuck Aaron, owned by the
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- 19. Audi A4 DTM,which won the Manufacturers' championship in 2004 A 2010 Formula 1 car of the Red Bull Racing F1 Team The Citroën rally car, which won the manufacturers' title in 2008, 2009 and 2010 A Red Bull sponsored track racing bike A KTM, which won the motocross world championship in 2010, 2011, 2012 and 2013
- 21. DISCLAIMER Created by AnanyaGarg , IIIT Naya Raipur during a marketing internship by Prof Sameer Mathur, IIM Lucknow.