Downloaded 236 times
Uploaded byAlexandra Shibina
Red bull product analysis
This document provides an overview of Red Bull Energy Drink, including its history, products, ingredients, advertising strategies, market share, and cartoons. It details that Red Bull was created in 1987 and is now the most popular energy drink worldwide, with 3 billion cans sold annually. The document also shows Red Bull has over 40% of the global energy drink market based on 2008 dollar sales.
In this document
Powered by AI
Presentation by Alexandra Shibina, Moscow, year 2011.
Overview of the presentation plan covering background, products, ingredients, advertising, diagrams, and Red Bull cartoons.
Details on Red Bull Energy Drink: enhances performance, concentration, and vigilance, with 3 billion cans sold annually.
Background history: Founded in 1987, developed from Thai 'Krating Daeng' for Europe; expanded globally.
Various Red Bull products: Energy Drink, Sugarfree, Energy Shot, and unique Red Bull Cola.
Ingredients in Red Bull: Caffeine, Taurine, B-group vitamins, and Alpine Spring Water.
Aggressive advertising, free distribution to colleges, events like 'Red Bull Flugtag', targeting young professionals.
Sponsorship of extreme sports, art shows, football teams, and the Mobile Energy Team initiative.
Diagrams showing dollar sales in 2010 comparing Red Bull with other brands like Monster and Rockstar.
2008 market share of energy drinks represented by percentage of dollar sales, highlighting Red Bull's dominance.
Presentation includes Red Bull-themed cartoons.
Thank you message for the audience's attention.
More Related Content
Similar to Red bull product analysis
Red bull product analysis
- 1.
- 2.
- 3. Overview Red Bull EnergyDrink: • Increases performance • Increases concentration and reaction speed • Improves vigilance • Stimulates metabolism • Makes you feel more energetic • Gives wings The most popular energy drink in the world 3 billion cans sold each year
- 4. Background • 1987 -created by Dietrich Mateschitz • 1982 - discovered Krating Daeng, thai energy drink • 1984-1987 - worked with TCBG Pharmaceutical to adapt Krating Daeng for the European market • 1987 - product in a carbonated format • 1989 – product in Hungary and Slovenia • 1997 - entered the United States market • 2000 - the Middle East
- 5. Products Red Bull EnergyDrink a functional beverage vitalizes body and mind Red Bull Sugarfree a beverage without sugar, with only 3 calories per 100 ml Red Bull Energy Shot fits easily in a pocket, handbag, jacket or glove box Red Bull Cola not an energy drink. It is a very special cola, the only cola that contains both coca leaf extract and kola nut
- 6. Ingredients Caffeine Taurine Glucuronolactone B-group vitamins Sucrose &Glucose Alpine Spring Water
- 7. Advertising • distributed freecases of the drink to college students • sleek marketing targeted at young urban professionals through various sports and entertainment based advertising campaigns • “Red Bull Gives You Wings“ • "No Red Bull, No Wings" • aggressive international marketing campaign
- 8. • sponsored activities fromextreme sports to art shows • hosts events like the "Red Bull Flugtag" • sponsors football teams in Austria, Germany, the United States and Brazil • has developed the MET (Mobile Energy Team)
- 9. Diagrams Based on dollarsales ($ billion) 201 0 2,5 2 1,5 1 0,5 0 Red Bull Mosnter Rockstar NOS Doubleshot AMP Full Throttle
- 10. Diagrams Share of EnergyDrink Market (% dollar sales) 2008 1,4 Red Bull 1,5 8 4 2 Mosnter 1 Rockstar 40 AMP Full Throttle Doubleshot 12,3 NOS No Fear 23 Private Label
- 11.
- 12. Thank you foryour attention