Service
Design
Berlin
S I N N E R S C H R A D E R S W I P E / S E P T E M B E R 2 8 , 2 0 1 6
Re-Designing
Death
Picture:MelanieDreser
Katrin
PhD Candidate,
University of
Potsdam
Who is inviting?
Olga
Business
Consultant,
Fuxblau
Manuel
Service
Designer,
Fuxblau
Mauro
CEO &
Designer,
Boana
Martin
Service
Designer,
UK Gov
Activities of Service Design Berlin
Service
Design
Drinks
Service
Experience
Camp
The
Service
Gazette
Where are we?
How does it work?
Input Exercise Mingling
Broadcasting globally
Who is speaking tonight?
Cori Moore
Innovation Facilitator,
Freelance
Virginie Gailing
Strategic Designer
& Head of Design,
Point-Blank International
#redeath
ByClaudeTruong-Ngoc/WikimediaCommons
#redeath
#redeath
Byiefkelab
Bycapsulamundi.it
Why?
#redeath
#redeath
ThankstoTheorderofthegooddeath
Photo: flickr.com
#redeath
ByTheChildren'sMuseumofIndianapolis
#redeath
Why?
#redeath
Re.designing death
The manifesto
DEATH IS
ISOLATING, DISRUPTIVE AND PAINFUL
FOR THE DYING AND FOR THE LIVING.
OUR MOVEMENT EXISTS
TO CHANGE THE WAY WE DEAL
WITH DEATH AND WITH REMEMBRANCE.
LET’S EXAMINE HOW
WE APPROACH DEATH TODAY
LET’S BRING NEW PROPOSITIONS
TO THE WORLD
LET’S BE FREE TO CELEBRATE LIFE
JOIN US TO RETHINK AND REDESIGN
THIS FUNDAMENTAL!
GIVE DEATH A PLACE IN THE CYCLE OF LIFE.
Facilitators
&
researchers
Designers
&
creatives
Professionals
Who?
#redeath
THE INNOVATION KITCHEN AT
#redeath
deaddying remember
#redeath
deaddying remember
#redeath
When it comes to funeral service
we are a bunch of ignorants…
#redeath
Redeath Quiz
#redeath
Redeath Quiz - Question 1
Can Berliners take ashes home 

and put them on the mantlepiece?
#redeath
YES
but:
• Not for ever
• You might have to trick the system…
#redeath
Redeath Quiz - Question 2
Can you keep your grandmother’s body 

at home when she passes?
#redeath
YES
#redeath
Redeath Quiz - Question 3
Can you wash and dress 

the love of your life yourself 

before to say your final farewell?
#redeath
YES
#redeath
Redeath Quiz - Question 4
Designer is a boring job,
tomorrow I’ll open my own funeral house 

in Berlin! 

Is it possible?
#redeath
YES
#redeath
Redeath Quiz - Question 5
Do coffins need to be waterproof 

for sea burials?
#redeath
NO
#redeath
Nowadays death is 

as taboo as sex 

was for victorians
#redeath
Even in the kingdom of death,
if the demand doesn’t change,
why should the supply?
#redeath
#redeath
ByDaniMaimone
PROJECTS TO 

OPEN THE BLACK BOX
#redeath
INSPIRE
#redeath
Re-Designing Death / Service Design Drinks
Re-Designing Death / Service Design Drinks
Re-Designing Death / Service Design Drinks
#redeath
#redeath
ByLiftconference
#redeath
INFORM
#redeath
Re-Designing Death / Service Design Drinks
IGNITE
#redeath
#redeath
YOUR TURN
#redeath
ACTIVITY 1
The funeral flow
#redeath
Break into teams
#redeath
today’s GAME
#redeath
today’s GAME
#redeath
Step 1
Persona
Step 2
Hero
Step 3
New service
3 steps to disrupt funeral services
> >
#redeath
Step 1
Persona
Step 2
Hero
Step 3
New service
3 steps to disrupt funeral services
> >
#redeath
Stick your
HERO
card here
Stick your
PERSONA
card here
Stick your
CHALLENGE
card here
Like...
Do...
With...
Complete
your solution
PITCH
here
Add
your solution
SNAPSHOTS
here
Brainstorm
your
SOLUTION
here
W
H
O
?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
H
O
W
?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
Step 1
Persona
Step 2
Hero
Step 3
New service
3 steps to disrupt funeral services
> >
#redeath
Stick your
HERO
card here
Stick your
PERSONA
card here
Stick your
CHALLENGE
card here
Like...
Do...
With...
Complete
your solution
PITCH
here
Add
your solution
SNAPSHOTS
here
Brainstorm
your
SOLUTION
here
W
H
O
?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
H
O
W
?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
Step 1
Persona
Step 2
Hero
Step 3
New service
3 steps to disrupt funeral services
> >
#redeath
Stick your
HERO
card here
Stick your
PERSONA
card here
Stick your
CHALLENGE
card here
Like...
Do...
With...
Complete
your solution
PITCH
here
Add
your solution
SNAPSHOTS
here
Brainstorm
your
SOLUTION
here
W
H
O
?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
H
O
W
?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
Join the re.designing death movement!
#redeath
www.redeath.org
#redeath
Happening soon…
Not your average conference
#redeath
Inspiring key talks
Confirmed so far…
Hands-on workshops
Open session you decide on…
… and lead
That’s we call a co-conference
—because you co-create it
Plus, more fun than at a usual conference
And really great food
Taking place November 18–19th
Save in a group of 5
Get your regular ticket before October 24
Check sxc16.eventbrite.com
See you soon!
servicedesignberlin.de
redeath.org
@CoriBeth_
@VirginieGailing
@SD_Berlin
fb.com/servicedesignberlin

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Re-Designing Death / Service Design Drinks

  • 1. Service Design Berlin S I N N E R S C H R A D E R S W I P E / S E P T E M B E R 2 8 , 2 0 1 6 Re-Designing Death Picture:MelanieDreser
  • 2. Katrin PhD Candidate, University of Potsdam Who is inviting? Olga Business Consultant, Fuxblau Manuel Service Designer, Fuxblau Mauro CEO & Designer, Boana Martin Service Designer, UK Gov
  • 3. Activities of Service Design Berlin Service Design Drinks Service Experience Camp The Service Gazette
  • 5. How does it work? Input Exercise Mingling
  • 7. Who is speaking tonight? Cori Moore Innovation Facilitator, Freelance Virginie Gailing Strategic Designer & Head of Design, Point-Blank International
  • 16. Re.designing death The manifesto DEATH IS ISOLATING, DISRUPTIVE AND PAINFUL FOR THE DYING AND FOR THE LIVING. OUR MOVEMENT EXISTS TO CHANGE THE WAY WE DEAL WITH DEATH AND WITH REMEMBRANCE. LET’S EXAMINE HOW WE APPROACH DEATH TODAY LET’S BRING NEW PROPOSITIONS TO THE WORLD LET’S BE FREE TO CELEBRATE LIFE JOIN US TO RETHINK AND REDESIGN THIS FUNDAMENTAL! GIVE DEATH A PLACE IN THE CYCLE OF LIFE.
  • 18. THE INNOVATION KITCHEN AT #redeath
  • 21. When it comes to funeral service we are a bunch of ignorants… #redeath
  • 23. Redeath Quiz - Question 1 Can Berliners take ashes home 
 and put them on the mantlepiece? #redeath
  • 24. YES but: • Not for ever • You might have to trick the system… #redeath
  • 25. Redeath Quiz - Question 2 Can you keep your grandmother’s body 
 at home when she passes? #redeath
  • 27. Redeath Quiz - Question 3 Can you wash and dress 
 the love of your life yourself 
 before to say your final farewell? #redeath
  • 29. Redeath Quiz - Question 4 Designer is a boring job, tomorrow I’ll open my own funeral house 
 in Berlin! 
 Is it possible? #redeath
  • 31. Redeath Quiz - Question 5 Do coffins need to be waterproof 
 for sea burials? #redeath
  • 33. Nowadays death is 
 as taboo as sex 
 was for victorians #redeath
  • 34. Even in the kingdom of death, if the demand doesn’t change, why should the supply? #redeath
  • 36. PROJECTS TO 
 OPEN THE BLACK BOX #redeath
  • 49. ACTIVITY 1 The funeral flow #redeath
  • 53. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  • 54. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  • 55. Stick your HERO card here Stick your PERSONA card here Stick your CHALLENGE card here Like... Do... With... Complete your solution PITCH here Add your solution SNAPSHOTS here Brainstorm your SOLUTION here W H O ? HOW DOES IT FEEL & LOOK? WHAT IS IT? WHY IS IT GREAT? YOUR PITCH WHAT?WHY? H O W ? For .................................................... (Customer’s name) who has .................................................................................................................................................................... (The need) ...........................................................................(Solution’s name) is a ......................................................(Category) that................................................................................................................................................................................ ................................................................................................................................................................. (Key benefit) Unlike ....................................................................... (Competition), ................................................................................. (Solution’s name) ...................................................................... ............................................................................................................................................... (Unique differentiator)
  • 56. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  • 57. Stick your HERO card here Stick your PERSONA card here Stick your CHALLENGE card here Like... Do... With... Complete your solution PITCH here Add your solution SNAPSHOTS here Brainstorm your SOLUTION here W H O ? HOW DOES IT FEEL & LOOK? WHAT IS IT? WHY IS IT GREAT? YOUR PITCH WHAT?WHY? H O W ? For .................................................... (Customer’s name) who has .................................................................................................................................................................... (The need) ...........................................................................(Solution’s name) is a ......................................................(Category) that................................................................................................................................................................................ ................................................................................................................................................................. (Key benefit) Unlike ....................................................................... (Competition), ................................................................................. (Solution’s name) ...................................................................... ............................................................................................................................................... (Unique differentiator)
  • 58. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  • 59. Stick your HERO card here Stick your PERSONA card here Stick your CHALLENGE card here Like... Do... With... Complete your solution PITCH here Add your solution SNAPSHOTS here Brainstorm your SOLUTION here W H O ? HOW DOES IT FEEL & LOOK? WHAT IS IT? WHY IS IT GREAT? YOUR PITCH WHAT?WHY? H O W ? For .................................................... (Customer’s name) who has .................................................................................................................................................................... (The need) ...........................................................................(Solution’s name) is a ......................................................(Category) that................................................................................................................................................................................ ................................................................................................................................................................. (Key benefit) Unlike ....................................................................... (Competition), ................................................................................. (Solution’s name) ...................................................................... ............................................................................................................................................... (Unique differentiator)
  • 60. Join the re.designing death movement! #redeath www.redeath.org #redeath
  • 62. Not your average conference #redeath
  • 66. Open session you decide on…
  • 68. That’s we call a co-conference —because you co-create it
  • 69. Plus, more fun than at a usual conference
  • 72. Save in a group of 5 Get your regular ticket before October 24 Check sxc16.eventbrite.com