The talk by Povilas Balzaravičius discusses optimizing product sorting on boozt.com using RabbitMQ, highlighting the challenges faced with large item categories and the implementation of an 'autosort' feature. Autosort was beneficial for managing product visibility and performance, which was further enhanced by leveraging RabbitMQ for asynchronous processing and scaling. Key insights include the architecture of RabbitMQ, its messaging patterns, and the impact of these optimizations on overall sorting times.