Rehearse for Real Time at Digital Summit Portland
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The document focuses on preparing for effective content creation and audience engagement, emphasizing the importance of real-time rehearsal and team collaboration. It outlines a playbook with detailed schedules, team roles, and content strategies for various event scenarios. The checklist includes key actions like live streaming practice, pre-writing content, and building audience engagement plans.
Rehearse for Real Time at Digital Summit Portland
- 1. REHEARSE FOR REAL TIME PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT @LAURENTEE
- 2. @LAURENTEE #DSPDX THE FIRST TWEET: APRIL 14, 2008 Twitter. It’s what’s happening @2008PLAYERS
- 3. @LAURENTEE #DSPDX Twitter. It’s what’s happening ONE DAY LATER
- 4. @LAURENTEE #DSPDX AUDIENCES EXPECT MORE, AND DESERVE OUR RESPECT
- 5. #DSPDX SET YOURSELF UP FOR SUCCESS IN THE MOMENTS THAT MATTER. REHEARSE FOR REAL TIME @LaurenTee
- 7. @LAURENTEE #DSPDX DEBUT OF JACKSONVILLE JUMBO SHRIMP Eater.
- 8. @LAURENTEE #DSPDX Twitter. It’s what’s happening
- 12. #DSPDX IF WE AREN’T SERVING OUR AUDIENCE, SOMEONE ELSE WILL. @LaurenTee REHEARSE FOR REAL TIME
- 13. #DSPDX COMMIT TO CAPTURING A MOMENT, NOT AN EVENT. @LaurenTee REHEARSE FOR REAL TIME
- 15. @LAURENTEE REHEARSE FOR REAL TIME TEAM OF ONE ✓ Executive Producer ✓ Content Creator ✓ Social Listening
- 16. @LAURENTEE REHEARSE FOR REAL TIME SMALL TEAMS Executive Producer Content Creator RunnerCommunity Manager
- 17. @LAURENTEE REHEARSE FOR REAL TIME SMALL TEAMS Video StoriesPhotographer OR Executive Producer Content Creator RunnerCommunity Manager
- 18. @LAURENTEE REHEARSE FOR REAL TIME LARGER TEAM Video RunnersPhotographer Executive Producer (not publishing) Content Producers AnalystCommunity Manager
- 21. #DSPDX BE A COLOR COMMENTATOR, NOT THE PLAY BY PLAY ANNOUNCER @LaurenTee REHEARSE FOR REAL TIME
- 23. @LAURENTEE REHEARSE FOR REAL TIME CREATE A RUNDOWN TO GUIDE YOUR PLAYBOOK Time: Action/Activity: Who: Content Type: Social Channel: 8 AM Registration / Welcome Lead + Staff Photo booth, IG story, Keys for event attendees FB Instagram stories Twitter 9-10AM Opening Keynote Lead + Blogger Live blog of highlights from Keynote; Visual quotes & slide images; blog, Twitter, Instagram 10-11:30 Breakouts Lead + ST staff Staff to send best quotes, Q&As and pics to Lead; community moderation by Lead Twitter, Instagram, Facebook, Linkedin 2:30-3:30 Panel Discussion Lead + volunteers Moderate corresponding Twitter chat with event attendees and followers Twitter
- 24. #DSPDX THE “RIGHT” CONTENT FOR ANY MOMENT IS NOT NECESSARILY “THE BEST” @LaurenTee REHEARSE FOR REAL TIME
- 26. @LAURENTEE REHEARSE FOR REAL TIME REHEARSAL CHECKLIST ✓ Scene-setting content
- 27. @LAURENTEE REHEARSE FOR REAL TIME REHEARSAL CHECKLIST ✓ Scene-setting content ✓ Practice live streaming (test wifi!)
- 28. @LAURENTEE REHEARSE FOR REAL TIME REHEARSAL CHECKLIST ✓ Scene-setting content ✓ Practice live streaming (test wifi!) ✓ Pre-write names, titles, places, and captions
- 29. @LAURENTEE REHEARSE FOR REAL TIME REHEARSAL CHECKLIST ✓ Scene-setting content ✓ Practice live streaming (test wifi!) ✓ Pre-write names, titles, places, and captions ✓ Schedule necessary posts in advance
- 30. @LAURENTEE REHEARSE FOR REAL TIME REHEARSAL CHECKLIST ✓ Scene-setting content ✓ Practice live streaming (test wifi!) ✓ Pre-write names, titles, places & captions ✓ Schedule necessary posts in advance ✓ Build paid campaigns & audience targets
- 31. @LAURENTEE REHEARSE FOR REAL TIME REHEARSAL CHECKLIST ✓ Scene-setting content ✓ Practice live streaming (test the wifi!) ✓ Pre-write names, titles, places, hashtags & captions ✓ Schedule necessary posts in advance ✓ Build paid campaigns & audience targets ✓ Create an issue escalation plan
- 36. THANK YOU! [email protected] @LAURENTEE ON TWITTER #DSPDX