Downloaded 10 times
Uploaded byCampaign Monitor
Reimagining Modern Marketing Automation
The document discusses the importance of marketing automation, detailing how it allows for personalized customer journeys and can significantly increase revenue and ROI for businesses. A study revealed that many marketers prefer specialized tools over all-in-one solutions due to issues with complexity and scalability. In response, a new user-friendly marketing automation tool was developed to enhance engagement and deliver targeted content effectively.
More Related Content
Similar to Reimagining Modern Marketing Automation
![How to Salely Buylinkedin Connection-[Stap by Stap Guide].pdf](https://cdn.slidesharecdn.com/ss_thumbnails/howtosalelybuylinkedinconnection-stapbystapguide-251128160456-020f6973-thumbnail.jpg?width=640&height=640&fit=bounds)
Reimagining Modern Marketing Automation
- 1. Reimagining Modern Marketing Automation Whatwe learned from designing our new Customer Journey tool
- 2.
- 3. Good question. Marketing automationrefers to software that automatically sends emails or email campaigns to customers and prospects based on a set of predefined rules or triggers.
- 4. Marketing automation enables‘journeys’ that are triggered by actions – such as signing up for a newsletter, making a purchase, or clicking a link. These journeys are much more personal and relevant to the recipient than a mass email blast, creatine ongoing conversations and building brand loyalty.
- 5. 3 core componentsto marketing automation
- 6. But the bottomline is marketing automation generates revenue and ROI.
- 7. In fact, B2Cmarketers who are using automation have seen conversion rates as high as 50%* *eMarketer Email Marketing Benchmarks report
- 8.
- 9. Over 60% ofthe Fortune 1000 have adopted some type of marketing automation and those companies are seeing amazing results on their business.
- 10. However, when youlook at companies below the Fortune 1000, adoption drops to under 5%
- 12. So if marketingautomation is so effective why isn’t EVERY fast-growing business using it?
- 13.
- 14. To learn more,we conducted a research study of hundreds of marketers at fast-growing companies and asked what they needed in a marketing automation tool.
- 15. What we foundwas that most marketers didn’t find the value or flexibility needed in the all-in-one marketing cloud solutions that offer marketing automation.
- 16. Marketers prefer bestof breed solutions that better meet their needs, and find many marketing automation tools to be complicated, time consuming and hard to scale.
- 17.
- 18. These findings ledus to complete a massive overhaul of our existing email automation solution that resulted in a tool that we knew marketers not only wanted, but would enjoy using.
- 19. Unlike complicated all-in-one marketing cloudsolutions, our Visual Journey Designer brings the power of marketing automation to our customers in an effective but easy-to-use format.
- 20. Instead of aconfusing UI, the Visual Journey Designer makes it extremely easy to trigger an automated campaign from any data source and deliver the right email content based on the conditions you determine.
- 21. Now companies ofall sizes are able to deliver targeted and personalized content that increases engagement, ROI, and revenue.
- 22. It’s time forevery marketer to unleash the power of marketing automation.
- 23. To learn morevisit: campaignmonitor.com/automation