Relinquishing Control: Creating Space for Open Innovation
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The document discusses open innovation through relinquishing control and creating open systems. It argues that innovation occurs through flows of information, energy, material, and behavior within networks of people and things. True open innovation involves open delivery systems that allow others to build upon your work, open experiences that let users build their own ideal path across channels, and open design processes that include users or let them design themselves. Fully open systems maximize innovation potential by combining open social and technological networks.
![2. open delivery:
the delivery tree
Carl Fredrik Hill [Public domain],
via Wikimedia Commons](https://image.slidesharecdn.com/lift2011openinntsfinal-110204151138-phpapp01/85/Relinquishing-Control-Creating-Space-for-Open-Innovation-8-320.jpg)
Relinquishing Control: Creating Space for Open Innovation
- 1. relinquishing control: creating space for open innovation [email protected]
- 2. Design is the conscious and intuitive e ort to impose meaningful order - Victor Papanek so how can it be open?
- 3. 1. what is innovation? 2. open delivery 3. open experiences 4. open design 5. putting it back together
- 4. 1. a situational model for innovation Photo: Jan Chipchase
- 6. *a “situation” is a network of people and things, animated by flows of information, energy, material, and behavior.
- 7. *a “situation” is a network of people and things, animated by flows of information, energy, material, and behavior. “innovation” is the process by which new things are added to a situation, modifying both the structure of the network and it’s flows
- 8. 2. open delivery: the delivery tree Carl Fredrik Hill [Public domain], via Wikimedia Commons
- 9. Digital Touchpoints (Web sites, applications, games, etc ) Physical Touchpoints (Phones, Computers, Cars, etc) Platforms (OS’s, Cloud Computers, Logistics, etc) Utilities and Infrastructure (Telco Networks, Roads, etc) Standards and Policy (W3C, IEC, IEEE, etc)
- 10. Digital Touchpoints (Web sites, applications, etc ) Physical Touchpoints (Phones, Computers, Cars, etc) Platforms (OS’s, Cloud Computers, Logistics, etc) Utilities and Infrastructure (Telco Networks, Roads, etc) Standards and Policy (W3C, IEC, IEEE, etc) Content and Service (media, healthcare, travel, banking, etc)
- 11. User (composed) Experience (selective, opportunistic, open) Digital Touchpoints (Browsers, Web sites, Mobile apps, etc ) Physical Touchpoints (Phones, Computers, Cars, etc) Platforms (OS’s, Cloud Computers, Logistics, etc) Utilities and Infrastructure (Telco Networks, Roads, etc) Standards and Policy (W3C, IEC, IEEE, etc) Content and Service (media, healthcare, travel, banking, etc)
- 12. Many of todays platform players originated as mere digital touchpoints. Their migration to platform status was fueled by openness.
- 13. 3rd Party Applications Example: Mobile OS What’s more important: Device Manufacturers the best product, or the best (most open) delivery tree?
- 14. 3. open experiences: multichannel ecosystems kindly lent by Gianluca Brugnoli (http://twitter.com/lowresolution)
- 15. The digital world. Today. Social network This is still a PC Tablet a twitter client mobile app There is still a search engine Mobile and pervasive, multichannel and multiscreen, application based. The main starting point is a social network, relevant content is found following social connections or a location.
- 16. Multiple screens and devices live together Users access data, content and services with the best screen available in that situation
- 17. Example: shopping experience The multichannel shopping User Experience flows on a service platform made of di erent channels and touchpoints. 1. LANDING AND 2. PRODUCT 3. PRODUCT 4. SHOPPING CART 5. ORDER SET UP 6. CRM AND PROMOTION DISCOVERY PRESENTATION MANAGEMENT CHECK OUT SUPPORT Website eMail Mobile Store Call Center Paper
- 18. Example: shopping experience End users build their own experience across the platform, jumping from a channel to another, connecting the available touchpoints. 1. LANDING AND 2. PRODUCT 3. PRODUCT 4. SHOPPING CART 5. ORDER SET UP 6. CRM AND PROMOTION DISCOVERY PRESENTATION MANAGEMENT CHECK OUT SUPPORT Website eMail Mobile Store Call Center Paper
- 19. Example: Albert Heijn - Appie shopping assistant. From the web to the grocery store through a mobile app
- 20. Design considerations Many entry points are possible In the system there are many entry points where the user can initiate the interaction, following context, situation and other needs and goals. There is no one best way Interaction and task flow doesn’t always follow one single optimal process, but is the combination of various partial and occasional actions accomplished by the user with di erent tools in di erent context. Design for connections In the system scenario, design is mainly focused on finding the connections with the whole network, than in creating closed and self- su cient systems, tools and services. Connections are social and cultural assets, other than technical.
- 21. 4. open design: user-guided design processes
- 22. Immersive Research recognises that objectivity is futile user research slide 3 Photos: Jan Chipchase
- 23. web-based open innovation makes global reach (almost) free http://frogmob.frogdesign.com © 2010 frog design. All rights reserved
- 24. participatory design: open and playful dialogue with users
- 25. and users are doing it for themselves www.ponoko.com
- 26. 5. putting it back together photo: Einsamer Schütze CC BY-SA 3.0
- 28. The social The technological situation situation Innovation Potential People: Abu badali, CC-BY-SA-2.5 Gears: eugrafia CC-BY-SA-3.0, via Wikimedia Commons via Wikimedia Commons
- 29. Open Delivery Don’t build anything more than you have to. Let others build on top of your product. The social The technological situation situation
- 30. Open Use Let users build their own ideal path. Design for connections The social The technological situation situation
- 31. Open Design Design with users. Or let them design for themselves. The social The technological situation situation