Re-marketing - A Digital Magnet
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Remarketing is a digital marketing technique that uses cookies and tracking pixels to show personalized ads to users who have visited a website but not completed a desired action like purchasing a product. It works by dropping an anonymous cookie in a user's browser during their initial website visit, then detecting that cookie when the user visits other sites to display relevant ads from the original website. There are different types of remarketing including dynamic, which shows specific products viewed, standard display ads, and video/YouTube ads that engage users who watched a brand's video content. Remarketing has benefits like improved access to potential customers and performance reporting on ad metrics.
Re-marketing - A Digital Magnet
- 2. What is Remarketing? Remarketing is a marketing process that uses technology like marketing tags and tracking pixels to show extremely personalized ads to the users who have already visited a certain website or a landing page, but haven’t converted yet.
- 3. How does it work?
- 4. A user visits a website. An anonymous cookie is dropped in the user’s browser by a retargeting partner. The cookie stores bits of information about the activity of the user online. When the user of this cookie leaves your site, the cookie notifies the ad platform when the same user visits some other website.
- 5. Types of Remarketing Dynamic Remarketing The ads that contain specific products or services are shown to the users which they might have seen on your network before. Your ads are shown to the people who have previously visited your website while they are browsing other webpages on the display network. Standard Remarketing
- 6. Types of Remarketing Video Remarketing When a user who has watched / commented, or interacted with your video in any way, they’ll get to see your ad on the same channel. E.g. YouTube ads. Using customer match, you can upload contact information that your customers have given you. Then, when those users sign into their Google account, you can show your ads to them. Customer List Remarketing
- 7. A F C T S 96% of people who visit a website leave without completing the actions marketers want them to make! 70% of people abandon their shopping carts without completing a purchase!
- 8. TAILOR YOUR ADS ACCORDING TO THE MARKETING STRATEGY. TRY TO OFFER PERSONALIZED EXPERIENCE TO YOUR REMARKETING AUDIENCE. SPOT THE RESULT-DRIVING WEBSITES TO ADVERTISE. TIPS FOR EFFECTIVE REMARKETING .
- 9. ADVANTAGES Better and wider access to the users who might buy your product.#1 Performance reports that show the accurate working of your ads.#2 You can make the sets of audiences and lists.#3
- 10. THANK YOU for your time!