RE/MAX Forum - Queensland - Peter Brewer
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The document discusses the real estate industry's biggest challenges and opportunities regarding digital transformation. It identifies a lack of leadership on digital strategies at the institute, franchise, and office management levels, as well as a lack of adoption from salespeople. It then provides a 5-step plan for real estate businesses to achieve digital leadership: 1) implement a customer relationship management system, 2) leverage Facebook for content and advertising, 3) create instructional and testimonial video content, 4) engage on LinkedIn, and 5) continually update websites with local, weekly content to function as lead generation machines. The document emphasizes trends around speed, simplicity, and personalization in digital strategies.
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RE/MAX Forum - Queensland - Peter Brewer
- 2. The Next Big Thing? with Peter Brewer (w/assist from Tara L. Christianson)
- 3. What’s your biggest digital challenge right now?
- 4. What are the 9 most dangerous words spoken in any business?
- 5. “That’s the way we’ve always done it around here.”
- 6. The things I think about at 3am…
- 7. 58/31
- 8. 15 18 5
- 9. 2015: 43% 2017: > 60%
- 10. 14,000 22,000
- 11. • People are believing automated valuation sites more than they believe us • Westpac have injected a further 16 Million behind Open Agent • Open Agent turn over more commission than Harcourts
- 12. Less than 9% of Business Owners had ever studied their Google analytics to identify what drove people to view their websites. 1 in 7 were able to produce a digital strategy document that showed the companies laser focussed strategy on all things digital 1 in 10 had any locally flavoured lead generation strategy on their website
- 13. What is the real estate industry’s biggest challenge? Lack of Leadership on Digital -Institute level -Franchise level -Office Management level Lack of adoption from Salespeople
- 14. And its only just started!….
- 15. So…what’s the next big thing?
- 16. THE LAST BIG THING YOU DIDN’T FINISH!
- 17. 5 Critical Steps to Digital Leadership to futureproof your: -Brand/Business -Recruiting -Marketing -Retention -Relevance
- 19. #1 - CRMIt’s Adult conversation time Jointly own the database Create an asset Futureproof the business
- 21. Use the national content from REMAX Curate hyperlocal content from your area
- 22. #2 - FACEBOOK
- 24. Facebook Pages Everyone contributes Everyone grows audience It’s about your community and marketing your values It’s not about Salespeople’s egos
- 25. “It’s no longer who you know; it’s who knows you.” - Tom Panos
- 26. Facebook Ads Digital Letterbox Drops $250 on every listing, $250 on every sale $150 on every rental on listing; $150.00 on leasing it $250.00 on every market update video
- 27. #3 - VIDEO
- 28. What kinds of video? Personal Profile Testimonials FAQs Community/Local Businesses 360/VR Market Update
- 29. David Kopelke Ray White Warner
- 31. Richard Bailey - Bushby Property Group
- 32. Nyree
- 33. Haesley Cush - RW New Farm
- 34. PEOPLE TO WATCH Glynis Austin -> Mark Somboli ->
- 35. PEOPLE TO WATCH Josh Hart -> Kylie Best ->
- 37. JFDI
- 38. #4 - LINKEDIN
- 39. Tips For LinkedIn Success: Pimp yours to at least 95% Commit to posting interesting content weekly Connect with people relevant to you and your business (HINT-RECRUITMENT) Give recommendations Be consistent!
- 41. IT’S A CONTENT WAR! - IT MUST BE A LEAD GENERATION MACHINE - IT MUST BE HYPER LOCAL-FOCUSSED - IT MUST BE UPDATED WEEKLY - IT MUST BE SIRI GOOGLE HOME AND ALEXA READY
- 42. “Your agents need to know that where they are right now is where they will be most successful…give your agents a reason for why they don’t want to leave.” - Jed Carlson, Adwerx LEADERSHIP
- 46. 5 Lessons in Leadership from a tour of Facebook: 1. Focus on your culture 2. Hire the best 3. Communicate crystal-clear expectations 4. Share the destination and the journey 5. People don’t want to be managed - they want to be led
- 47. Top Tech Trends Geotargetting Search and Social In-Home AI Devices Virtual Assistants - Everyone Will Have One The ‘No Collar’ Workforce - Robots are consistent - Humans Are Not Businesses Engaging Data Scientists All Smart Decisions Will Be Data Driven
- 48. Keep an eye on 360 and VR.
- 49. Bots and AI
- 50. If this confuses you, get a coach. But ignore it at your own peril
- 53. SPEED RESPONSE TIME TO RETURN CALLS/EMAILS/ENQUIRIES RESPONSE TIME TO RENTAL APPLICATIONS FEEDBACK TO SELLERS/LANDLORDS
- 54. SIMPLICITY A “ZERO FRICTION” EXPERIENCE. SIMPLE ACCESS TO INFO ON YOUR WEBSITE. IS IT EASY TO RENT OR BUY FROM YOU? ARE YOU GAME TO LET ME SECRET SHOP YOUR BUSINESS?
- 55. PERSONALISATION STOP THE SPAM VARY THE CHANNELS PERSONALISE THE MESSAGE KNOW AND ACKNOWLEDGE THE CUSTOMER BEYOND THE DEAL