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Remote Participation: A Practical Guide To Live Streaming
The document is a comprehensive guide on live streaming cultural projects, detailing its definition, benefits, and practical tips for implementation. It includes case studies, objectives for streaming, technical considerations, audience engagement strategies, and monetization options. The guide stresses planning, rehearsal, and the importance of audience analytics to enhance future projects.
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Remote Participation: A Practical Guide To Live Streaming
- 1. Remote Participation A practicalguide to live streaming cultural projects
- 2. This presentation isavailable from innerear.co.uk/remoteparticipation All presentation content © 2019 Inner Ear Ltd. Images by Inner Ear unless otherwise credited.
- 3. Your greatest asset canpresent your biggest challenge: location
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- 6. What is livestreaming? Live-streaming refers to online streaming media simultaneously recorded and broadcast in real time. It is often referred to simply as streaming, however this abbreviated term is ambiguous due to the fact that “streaming” may refer to any media delivered and played back simultaneously without requiring a completely downloaded file. Non-live media such as video-on-demand and YouTube videos are technically streamed, but not live-streamed. en.wikipedia.org/wiki/Live_streaming
- 8. Inner Ear wasestablished in October 2000 Radio Magnetic started live streaming in March 2001
- 9. Inner Ear: CreativeContent Communication Live Streaming Content Creation Community Management Consultancy
- 10. Creative Projects Alternative music internetradio station Walking Heads Traditional Scottish, Gaelic and Celtic music and culture web TV Radio Magnetic Streetwise interactive audio walking tours
- 11. Who Are You? Areyou from cultural organisations, event managers, arts marketers or something else? Who has done a live stream before now? What about any other kind of remote participation? If not, did you want to? What stopped you? Confidence? Rights? Content? Technology? Promotion?
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- 13. Case Studies (our work) ➔Cowal Highland Gathering ➔ Scottish Album of the Year Award ➔ Glenfiddich Piping Championship ➔ World Pipe Band Championships ➔ Granite Noir ➔ Scottish Ballet Digital Season (Company Class & Work In A Week)
- 14. World Highland DancingChampionships at Cowal Highland Gathering Free-to-air first year Pay-per-view second year Two simultaneous stages live streamed Multi-camera setup on each stage Simple shots to display the dancing clearly Network engineer to manage bandwidth Relay of main stage to big screens cowalgathering.com innerear.co.uk/taking-cowal-highland-gathering-global-audience Image by Inner Ear Ltd. (captured from video coverage)
- 15. Live multi-camera streamfrom Blair Castle, Perthshire Free to air with donations accepted on behalf of partner charity/cause Very limited internet connectivity Highly engaged audience Music coverage augmented with interview and feature content Cultural tourism stimulus: people come to the event because they watch the live stream thepipingcentre.co.uk/play/livestream/watch-now innerear.co.uk/glenfiddich-piping-championship-2017-live-stream-video-documentation Glenfiddich Piping Championship Image by Inner Ear Ltd. (captured from video coverage)
- 16. Live first year,on demand second year Most content is pay-per-view Festival coverage contributes to valuable ongoing cultural archive Content filmed “as live” and uploaded to GNTV website within days Festival event coverage complemented by interview material Live interactive transatlantic participation via Zoom granitenoir.com/granite-noir-tv-2018-archive Granite Noir (GNTV) Image by Inner Ear Ltd. (captured from video coverage)
- 17. London Symphony OrchestraLive National Theatre NT Live Jazz at the Lincoln Centre Ruddington Village Museum Tour Streaming Cafe Up Helly Aa Case Studies (work we admire) ➔ ➔ ➔ ➔ ➔ ➔
- 18. In-person audience of160,000 for Wynton Marsalis’s flagship series Over 270,000 online viewers extend the reach More than 10,000 viewers watching live streams each week Live streaming extends Jazz At The Lincoln Centre’s brand internationally Work hard in social media engagement to develop their audience All live streams are free and ticket sales have increased jazz.org/media/live-webcasts livestream.com/blog/case-studies/livestreaming-jazz-lincoln-center Jazz At The Lincoln Centre Image by Mitchell Haindfield © CC BY 2.0 flickr.com/photos/40441865@N08/15993326718
- 19. Small town heritagemuseum in England 75,000 visitors since it opened in 1968 Feixue Huangdu, a Chinese student at Nottingham Trent University, visited Ruddington's Village Museum as part of a series of heritage-themed webcasts* Over 430,000 Chinese viewers to the hour-long museum tour live stream Ruddington-museum.org.uk * bbc.co.uk/news/uk-england-nottinghamshire-48758680 ruddington.info/village-museums-visitor-record-may2019 Ruddington Village Museum Tour Image from Google Maps, image capture Aug 2018. © 2019 Google
- 20. Live stream ofShetland’s annual winter fire festival Produced by Promote Shetland and sponsored by NorthLink Ferries Over 20,000 viewers to the Facebook Live stream Coverage from 10 cameras around Lerwick plus drone footage Superfast broadband from Shetland Telecom enabled the complex stream Uphellyaa.org shetland.org/60n/blogs/posts/record-online-audience-uha facebook.com/NorthLinkFerries/videos/up-helly-aa-live-2019/413394739403113 Up Helly Aa Image by Vicky Brock © CC BY-SA 2.0 (flickr.com/photos/vickyb/5393121097)
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- 22. Before you doanything, you should know* why you’re doing it. * But it’s amazing how often people don’t!
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- 26. Once you knowyour objectives, you can make a strategic plan
- 27. Objectives What are ourambitions, goals and targets? Review What went well? What could be better next time? What do the stats say? Strategy How will we achieve the objectives? Operations The Who, What & Whens – what is the process plan? Tactics What does the delivery of the strategy involve? Strategic planning process
- 28. What goes into alive stream?
- 29. What’s in astream? “If you can live stream on your phone, why is what you do so complicated?”
- 30. Capture Cameras and microphones Capturethe action for your programme with one or more cameras and microphones, plus any other sources (VT, etc.) Action Cut, Edit, Direct Use software (or hardware) to choose what audio and video sources are used in the live programme at any moment. Processing Compress and Enhance Audio may need delayed to sync with the video, levels compressed and picture enhanced. Audio is embedded in the video. Encoding Encode for transmission The embedded audiovisual signal and transcoded to whatever formats the streaming server needs (e.g. H.264) Upload Upload Sending the live stream from the broadcast location to the server, via an uplink (like a MODEM) and internet connection. Distribution Serving your audience The streaming server will distribute your programme to your viewers, replicating the stream many times. Live Streaming Process Your smartphone has the potential to do the first five parts of the live streaming process!
- 31. PRE-PRODUCTION POST-PRODUCTION PRELUDE PRODUCTIONPUBLICATION PERPENSION Live Programme Making Framework
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- 33. How are yougoing to approach the project?
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- 39. Rehearsal Directing people Using camera(s) Lightingthe action Set and staging Sound
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- 42. Live Streaming Platforms Mixlr YouTubeLive Livestream Vimeo Live Facebook LivePeriscope Kickstarter LiveStageIt Twitch Music
- 43. Live Encoding Software OBSManyCam FMLE Livestream Studio Wirecast Livestream Producer
- 44. All-in-one Live StreamingEquipment Mevo Standalone Livestream Device JVC GY-HM250E UHD 4K Streaming Camcorder Smartphone with live streaming accessories
- 45. All-in-one Live StreamingEquipment MADV Mini Panoramic Camera addon for Android Smartphones YI 360 VR Camera All-in-one 4K 360° live streaming Teradek Vidiu Pro Portable hardware encoder
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- 49. Involve Start discussions in-streamor have an ask on socials beforehand Value What went well? What could be better next time? What do the stats say? Engage Participate in the discussion Respond Be reactive to your audience Moderate Steer the conversation and watch out for unsuitable comments in a public forum Monitoring your audience
- 50. Choose your channel(s) –Twitter, Facebook, Chatroom, etc. Provide information Answer questions Be social Build your community
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- 52. There are variousways to monetise live streams. Before you do, consider what you may gain or lose. And think about the overall value of your live stream to your project or brand.
- 53. Ads & partnerships Potentiallylucrative deals but possible compromises on content and rights. Donation Flexible with low transaction costs but unpredictable return. Subscription Regular money but responsibility to serve your audience as promised. Pay-per-view Control pricing but limit the audience. Be aware of transaction and platform fees.
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- 56. What do yourstats tell you about your audience and the success of your project?
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- 58. Facebook Insights YouTube Analytics GoogleAnalytics Livestream Analytics Vimeo Statistics Analytical tools
- 59. Understanding your audience Spikes andTrends Demographics Interests and Engagement
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- 61. DO 1 Ensure yourbandwidth availability 2 Consider your lighting and camera views 3 Plan, rehearse and test everything 4 Have someone monitor your live stream 5 Engage with your viewers – be social
- 62. DON’T 1 Use equipmentwithout testing it thoroughly 2 Neglect contingency plans and backup kit 3 Complicate your setup and programme plans 4 Neglect sound and lighting quality 5 Expect your early live videos to be perfect!
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- 64. Going Live! What willyou do when you stream your own show live?
- 65. It’s A Wrap! Thanksfor participating
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