Representation ideas for case study and active audience

Representation ideas for case study and active audience

• 1.
  Using the markingcriteria award the essay the most appropriate grade. Be honest!Using the language from the marking criteria to write down why you have awarded them these marks.Write down one way they could improve (look at the level above the awarded mark).
• 3.
  Learning ObjectiveTo explorehow different audiences respond to representations differently and why.
• 4.
  Match the imageswith the correct representational theories…..PositiveNegativeActivePassiveProgressiveProblematicTokenism
• 5.
  What example oftokenism for teenagers can you think of? Clue: PSB/Alternative Representations.
• 6.
  SkinsWho is thetarget audience? (Age Range)How do you think most teenagers respond to Skins? Do they enjoy it? Positive? Negative?Why is it so popular with young people?How would adults respond differently to Skins than teenagers.
• 7.
  BBC NewsWho isthe target audience? (Age Range)Why do adults watch The News?How do teenagers (youth audience) respond differently to BBC News than the target audience?
• 8.
  Active AudienceTexts areinterpreted differently by the active audience, bringing their own experiences, values, ideologies and identities to each media text.How does this affect representations then?
• 9.
  How do youfeel about this image?
• 10.
  How do OAP’sfeel about this image?
• 11.
  Uses and GratificationTheoryActively choosing media texts to meet an audiences needs.
• 12.
  Why do peoplewatch The News?Uses and GratificationsInformation, Learning, Personal Identity, Social Interaction, Entertainment, Provide a sense of humour, reward from work, escapism, focus to discuss current affairs, moral/social issues.
• 13.
  Choose a MediaTextUsing the uses and gratification theory – why do audiences consume the text?
• 14.
  QuestionRepresentations are therefor a reason and responded to accordingly. Using what you have learnt today, discuss.
• 16.
  HomeworkChoose a representationyou can base your case study. You will use this information to answer MEST 3: Section B in your exam.A range of different media products from the three platformsDetailed examples from particular media productsEvidence of research into media debates and issues and relevant wider contextsTheory used to explain and supportA real interest in the case study they had chosen to do, evidenced by engagement with the products and issues and their own opinions. Don’t write everything they know about their case study but focus the questions. Detailed examples to support the points made, with detailed referenced to particular media products – rather than just general examples.They show range in their answers – genres, platforms and institutions.Have a clear focus – use one case study (not lots!).Applying media issues and debates, what does their case study suggest are the current issues in the media?Applying relevant media theories to their case study and media products - don’t just list theories. Up to date issues and theories.Candidates rewarded for using their own case studies.
• 17.
  ExamplesPerson, Place, EventRefugesin British Newspapers and British TV.LA in Hollywood Films and TVCelebrities in Newspapers and MagazinesTeenagers in TV Soap Opera’sHow the Travelling Community is represented.Try to avoid Clichés (women/masculinity etc)Pick something which interests you.(Social Group/Place is represented across Print, Broadcasting and E-Media)
• 18.
  HomeworkDecide on arepresentation case study for next MEST 3 Section B Lesson.(10th October).