Embed presentation
Download to read offline


















The document defines research and describes various methods for collecting primary data. It discusses: 1) Research is defined as creating new knowledge through new and creative use of existing information. It includes synthesis and analysis of previous research. 2) Primary data collection methods include quantitative methods like surveys, observations, and experiments as well as qualitative methods like focus groups, in-depth interviews, and projective techniques. 3) Both primary and secondary sources are used to gather data, with primary data collected directly for the research and secondary data having been previously collected.

















