research design( process) for marketing.

research design( process) for marketing.

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  PROCESS OF RESEARCH DESIGN Thestages in the process of research design are interactive in nature and often occur at the same time. Designing of research study follows given process.
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  STEPS IN RESEARCHDESIGN
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  CLASSIFICATION OF THERESEARCH DESIGN: Research Design Exploratory Design Conclusive Research Design Causal Research Descriptive Research Longitudinal Design Cross-sectional Design Multiple Cross – sectional Design Single Cross – sectional Design Secondary Resource analysis Comprehensive Case method Expert opinion Focus Group
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  TYPES OF RESEARCHDESIGN Based on the aim of study, there are three types of research design :
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  1) Exploratory ResearchDesign : Exploratory research design aims to get a better understanding of the problem by explaining the concepts and developing hypothesis regarding the research study. Various techniques used in exploratory research study are literature survey. surveys, focus groups, case studies, etc. Exploratory research does not emphasize upon sampling, but tries to gather information from participants who are considered knowledgeable.
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  2) Descriptive ResearchDesign : Unlike exploratory research, the aim of descriptive research is to describe the characteristics of a phenomenon is more rigid than exploratory research. It describes various aspects related to a population. It is the study that is designed to depict the population in much more accurate way. It attempts to describe, explain and interpret the conditions in much detailed approach. It examines a phenomenon that is occurring at a specific place and at specific time.
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  3) Experimental orCausal Research Design : Experimental or Causal or Conclusive research design is a type of research design which is predetermined and structured in nature. It is used for causal or conclusive research, which is conducted quantitatively. It is called causal research, because it is helpful in exploring the cause and effect relationship of a research problem. The main objective of casual research is to test the hypothesis which were defined in the exploratory Research Design. Causal research is simply opposite to the descriptive research, as with the help of experimentation, it can interpret whether the relationship is causal or not.
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