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Research into artist
- 1. Alex Clare is a 26 year old British singer-songwriter who has leaped to stardom this year with his debut album: The Lateness of the Hour which was released on the 11th of July in 2011 on Island records. Clare was born in Southwark, South-East London and from an early age he grew up listening to his Father’s jazz and soul music collection, and this is said to be where he gets a majority of his influences from (the likes of Stevie Wonder and Donny Hathaway were said to be his favourites). These interests eventually lead to interests in drum and bass, Dubstep and UK garage which all play influential roles in his recent album. In his early life, Clare began by playing trumpet and drums although he eventually placed focus on guitar and song-writing. Taking part in many open-mic nights in London and using his own original material in them. Before gaining critical success, Clare dated singer Amy Winehouse for a year. They met while he performed and worked at a bar she frequented, The Hawley Arms in Camden, North London. Alex Clare earned himself a contract with Island Label in the UK after he handed them a demo and he got to work on an album straight away. His first major success was when Reggie Yates made a song off of his album his ‘Radio 1 Song of the Week’ and this was followed by similar success in Holland and Germany. Clare was then dropped from his record label due to a disappointing performance of the album, although his fortunes changed in 2012 when his single ‘Too Close’ was featured on the Internet Explorer advert, and following this use Clare saw the single reach number 4 in the UK and 1 in Germany. His album grew from here and he released a further two singles.
- 3. As seen in the collage on the previous slide, it is clear to see that Alex Clare has a very distinctive dress sense. This dress sense fits in with his genre of music (indie/Electronica) as he dresses in a very simple with. Furthermore, Clare has a few iconic signs which are instantly related to him, and have become a gimmick to his image towards his fans. For example, his large ginger beard and his baker boy cap which he iconically wears in the majority of his videos and appearances live.
- 4. Recently, music in general is having a major influence from the electronica genre and sub-genres like drum and bass are becoming more and more popular. As a result of this, Alex Clare exploited a mix between many genres including: indie, dubstep, drum and bass and electronica. This has been seen in many other similar artists too, for example: • Jamie Woon • Emeli Sande • Ben Howard • Plan B • Labrinth • Maverick Sabre • Paloma Faith