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Research into Music Websites
- 1. Research: Artist Websites Brontë Vickery
- 2. There is an Bombay Bicycle Club The header of every option to page is a link play their and advert to music. buy the album. There are The band’s buttons to name is bold various and clear, in pages on the a simple site. bright font. There is a quick link to The latest Facebook music video and a ‘Like is embedded count’ in the home showing how page. many Facebook fans they have. There are links to buy the music on iTunes and Amazon.
- 3. On the newspage promotions and upcoming shows are advertised in a calendar form.
- 4. On the videopage, there is a scroll through menu for a embedded media player, so that the audience can watch any of their music videos.
- 5. The Live pagelists upcoming live performances with a link to buy tickets and share the even on Facebook or Twitter, helping to promote the shows further.
- 6. The’ merch’ buttonopens up a new page, a merchandise site that is hosted by mamstore.co.uk. On the sate the name of the band is the same as on the website, as are the colours used. There is an option to pay with different currencies, appealing to an international audience and there is a range of merchandise including clothing and bundles of CDs, posters and clothing.
- 7. The contacts pageprovides links to the band’s merchandise sites and social network profiles. . There are also email addresses provided for press and booking enquiries.
- 8. The sign uppage allows fans to register as members of the site, becoming part of the band’s mailing lists so that they can be directly sent marketing material with information on upcoming events, competitions etc. This provides the band’s marketing team with and easy to reach, specific target audience, whilst the information required will help with audience profiling.
- 9. Lianne La Havas The colours The font is bold, There is an option to join the mailing used are clean simple and list, follow on twitter or like on and simple. sophisticated. facebook. The latest news on the artist is There is an displayed advertisement on the for her latest home page. album in the side bar which remains on every page. One of her music videos is embedded on the main page.
- 10. There is alink to her store, with advertisements for some of her singles.. One of the singles is playing throughout, The is a twitter feed posting Lianne’s which you can control at the bottom of latest tweets. the page.
- 11. There is alink to follow her on twitter On the home page there are also The home page also has quick links to photographs of the artist, and news of buy tickets for upcoming gigs. recent events.
- 12. The ‘blog ‘ page Old blog contains posts are Instagram accessible photographs through the of the artist’s archive recent menu, events such allowing the as audience a appearances view of her on TV shows. journey as an This also artist. promotes her Instagram profile which allows fans a more personal view of the artist.
- 13. On the musicpage, there is a sound cloud playlist allowing the audience to choose any of her songs to listen too. It also shows the songs popularity on soundcloud, which is a way of promoting the music further.
- 14. In ‘videos’, thereis an embedded media player allowing the audience to watch all of her music videos, as well as some film footage from tours. The window is wide and takes up the width of the page. There is a scroll along menu for easy selection.
- 15. Photographs are organisedinto albums which makes it easy for the audience to find what they are interested in, and looks neater. There are a range of photos on the website, ranging from more intimate photos taken from her tour (see right) to pictures from magazine photo shoots .
- 16. On the ‘Shows’page, the audience can find information about past or upcoming performances. They are presented in a easy to understand calendar form and there are links to details about each show as well as an option to buy tickets instantly.
- 17. The ‘album’ pageis headed with the name of the latest album in her trademark font, and there are images and links allowing the audience to purchase her album in different formats, including bundle packages with vinyl, and deluxe editions of the album which contain additional songs.
- 18. The Facebook andTwitter buttons open up new tabs which link to the social network sites with a preview of the artists profile. The audience needs to sign in to be able to ‘like’ or ‘follow’ her page. The Youtube button opens up Lianne’s YouTube channel, allowing the audience easy access to her music videos and other recorded material, as well as providing an advertisement via the background skin for her latest single. The audience have the option to subscribe to her channel to be able to comment on videos and be notified of new uploads.
- 19. On the Storepage, the audience can buy singles and albums in varying formats, including bundle packages. As far as I could see, the artist does not currently sell merchandise such as clothing. The audience need to create an account to purchase from the site.
- 20. Ed Sheeran When thehomepage is opened, a pop up appears with a link advertising Ed’s album, with a link to buy it instantly. The audience must either follow the link or close the box to see the rest of the site.
- 21. There is an The name of the singer is in the same font as the rest of option to launch the site and on much of his promotional material, and is the music player interesting and somewhat ‘edgy’. The paw print is his to listen to his trade mark symbol.(This motif is used in his merchandise songs. and is printed on his guitar. One of his videos also features a cat which may be linked to this). There are links to There are sites for various links to countries and many social languages, networking appealing to a sites and global audience. distribution platforms such as YouTube. The colours used stick to black, white and orange. This creates a clean, simple and professional image, while the orange is a trademark colour used extensively on his album “+” and on merchandise.
- 22. There is anoffer of a free EP for fans who ‘like’ Ed’s page on There is also a twitter feed Facebook., along with a ‘like count’ and display of the profile showing Ed’s tweets. pictures of some of his Facebook fans, emphasising his popularity. The side bar provides a constant clear News on the artist is shown on the link to the online shop. homepage, with the option to spread the news via Facebook and Twitter..
- 23. On the Newspage, there are previews of news on the artist with links to further information. Articles are archived and there are lots to browse through.
- 24. On the ‘Shows’page, the audience can find information about upcoming performances. They are presented in a calendar form and there are links to details about each show as well as an option to buy tickets online.
- 25. The ‘Photos’ pageprovides a preview of photos from Ed’s Instagram profile, allowing a more personal rather than stylised view of the artist. The Grid style fills the page and looks simple but effective.
- 26. The ‘Video’ pagehas an imbedded media player allowing the audience to watch latest music videos by Ed Sheeran. The background of this page is the same as some of the other pages, a sketch of a man, which is effective and interesting.
- 27. There is anoption to view the lyrics in different languages. The lyrics page gives links to the full lyrics to each of the songs. The links are clearly titles and even show the release dates, which make selection easier.
- 28. The contact pageprovides the details for customer services to provide help with the online store. The website does not appear to provide contact details for the press or booking enquiries. There are links to and information about charities that the artist supports.
- 29. Recognisable The store page symbols are has a header in included to the trademark show the orange colour, audience which with a payment promotion methods are encouraging the accepted. audience to spend a certain amount in the Worldwide store. delivery is offered. There is a range of merchandise on offer, from Users need an clothing and account. accessories to music, available in a range of formats. Prices are clear.
- 30. There is amarketing promotion, celebrating valentines day with a pun on Ed’s latest single, ‘give me love’. The idea is to create a viral twitter ‘trending’ campaign advertising Ed Sheeran’s single by sharing the pre-written tweet with friends and followers. This is enforced by the link to change one’s twitter avatar to Ed’s trademark paw print symbol, although this has been rotated to look like a heart, linking to the valentine’s theme. The video is again presented on this page. There is heavy use of the colour orange which draws attention.