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Running Head: RESEARCH PROPOSAL ON INTERNET COMMERCE
UNIVERSITY NAME:
Internet Commerce
By
Student Name:
A Dissertation Proposal Submitted in Partial Fulfillment of the
Requirements for the Degree
Degree Title:
Supervisor Name:
Sponsor: (If not applicable please delete this)
Name of Place:
Submission Date: [**] Month Name 20**

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RESEARCH PROPOSAL ON INTERNET COMMERCE
Table of Contents
Research Topic...........................................................................................................................3
Background of the Research......................................................................................................3
Research Objectives...................................................................................................................4
Research Questions....................................................................................................................4
Research Process (Methodology)...............................................................................................4
Data Collection methods............................................................................................................5
Data Analysis methods...............................................................................................................5
Expected Research Outcome .....................................................................................................5
Reference List ............................................................................................................................6

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Research Topic
Internet Commerce or Electronic Commerce (e- commerce) can be defined as the
conduction of trade services and goods, with the aid of telecommunications - based tools like
the “Internet” (Acharya and Kagan 2014). The research will evaluate the gigantic opportunity
of business that “Internet Commerce” has opened up for all business - oriented organizations
within the industry. Meanwhile, in the recent epoch managements of various well – renowned
companies have faced chief concerns that aroused from neglecting the procedure of Internet
Commerce (Dahl and Lesnick 2011). Reversely, companies who has opted the procedures of
using Internet Commerce have achieved massive success within a short span of time. The
research will evaluate all positive elements and underlying opportunities that Internet
Commerce may bring in as a boom to any organization within the industry (Standing 2010).
Moreover, the research will extract and highlight various essential components of Internet
commerce that has the ability to blossom the business process of any organization including
the drooped - down firms as well.
Background of the Research
Having gone through the “dot.com” boom of the 90’s and the fiscal catastrophe at the
beginning of the 20th century, the Internet in the present epoch is viewed as a mainstream
platform for trade and is also highlighted as an integral part of the social and commercial
landscape (Acharya and Kagan 2014). Online marketing and advertising has amplified
immensely over the past few years and at the same time have attracted the attention of
marketers. Internet has become a gigantic platform for commercial industries for performing
various promotional activities apart from selling goods and services (Internetcommerce.org
2015). Globalization has loomed over all industries operating in the present trade market and
hence, Internet has emerged as one of the sole helping hand to interconnect with global
communities beyond physical boundaries (Dahl and Lesnick 2011).
However, a certain controversy over the market globalization continues, as with each
passing days more “Multinational Corporations (MNC’s)” are shifting their process of
promotional strategies over the platform provided by the Internet. These drastic changes in
the process of promotion, selling and buying products and services have acquired various
kinds of response from different concerned segments (Rodraguez 2013). Marketers are
vigorously exploring methods that might exploit the miscellaneous opportunities that exist in
Internet today. Apart from purchasing and selling motives, companies have started using

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Internet for introduction of new products, as Internet is the sole platform that holds the
mechanism to convey direct messages of companies to consumers globally (Wang 2010).
Research Objectives
The objectives of the research have been highlighted below:
 To evaluate the benefits of Internet Commerce in the marketing process and
international business
 To extract the elements of Internet Commerce that has the ability to establish a
business within a short span of time
 To analyse the managerial implication regarding international online marketers on
various pre -determined strategies
 To fork out issues and problems of Internet Commerce that may affect an
organization and recommend safety measures accordingly
Research Questions
The research questions are formulated below based on the central topic of the research
and research objectives.
 What are the various impacts of Internet on domestic and International commerce in
the present epoch?
 What are the benefits if Internet Commerce in the marketing process?
 What are the legal issues and problems that may arise in the platform of Internet
Commerce?
Research Process (Methodology)
The qualitative method will be opted for the research, as the data will be collected
from reliable and authentic “secondary sources” (Library.unt.edu 2016). This research
philosophy helps the investigator to obtain required information on the real facts and make
conclusion based on that analysis. Moreover, this will enable the researcher to review the
existing academic literatures of identical areas and an attempt will be made to provide an
integrated rendering of the present level of grasp within this domain. Moreover, the
investigator will pursue the interpretivism research philosophy for conducting the needed
research deeds. The collected data will be analysed with the minute possible details in order

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to understand the exact flow of information and identify underlying gaps. At the first
instance, the chief concepts of that relates to the various marketing methods will be explained
and at the second stage various contributions, which concentrates on the formerly suggested
scope of review will be selected and presented.
Data Collection methods
The data will be collected by selecting around 20 articles, which is overflowed with
information concerning the business research topic. The extracted data will then be
categorised and coded in order to acquire the value- based attributes. Moreover, collection of
data will also go through the process of visiting websites of various companies in order to
understand the increase in the use of Internet Commerce within the last few years.
Data Analysis methods
The extracted numeric data will be analysed by using the Regression analysis method,
which will smoothly highlight the gaps that underlies within the literature and real life
business- events of using Internet Commerce. Moreover, graphs will be represented
according to the outcomes of the regression analysis that will provide a visual understanding
of the actual research outcome. The analysis will be conducted after minutely reviewing the
ultimate outcome of the data after going through regression analysis method.
Expected Research Outcome
The most vigorous outcome that is expected from the research is regrading the
findings of the proliferation of international online markets over the past decades. Moreover,
the research is expected to extract various pivotal elements that are needed to be implemented
by all organizations in order to achieve success in the platform of Internet Commerce.
Meanwhile, the benefits of Internet Commerce within today’s business industry are expected
as a major outcome of the research. However, the promotional activities have increased
immensely in Internet over the past years, but sales revenue generated by the concerned
organizations are not proportionate with the rise in investment of promotions, the researcher
expects to fork out a realistic and logical reason behind this after successfully conduction of
the research.

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Reference List
Acharya, R. and Kagan, A. (2014). Community Banks and Internet Commerce. Journal of
Internet Commerce, 3(1), pp.23-30
Dahl, A. and Lesnick, L. (2011). Internet commerce. Indianapolis, Ind.: New Riders.
Internetcommerce.org, (2015). Home - InternetCommerce.org. [online] Available at:
http://www.internetcommerce.org/ [Accessed 17 Jan. 2016]
Library.unt.edu, (2016). [online] Available at: http://www.library.unt.edu/gpo/oca/cb12.htm
[Accessed 17 Jan. 2016]
Rodraguez, W. (2013). E-Business Method: A Cyclical-Model for Internet Commerce
Development. Journal of Internet Commerce, 2(3), pp.87-98
Standing, C. (2010). Internet commerce development. Boston: Artech House
Wang, J. (2010). E-commerce communities as knowledge bases for firms. Electronic
Commerce Research and Applications, 9(4), pp.335-345

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