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Research template
- 1. Social Action and Community Media Existing Product Research
- 2. Case Study: (campaign/organisation name) Purpose: • To bring about global change • To change attitudes • To raise awareness • To challenge dominant representations and agendas • To strengthen community's ties • To provide information • To campaign • To change voting behaviour • The overall purpose of this advert is to inform and convey to the reader that drinking and driving can cause problems, the whole purpose of the advert is to mainly raise awareness and to change the attitudes of men. To tell them not to drink and drive. Aims: The overall aim is to get men to stop drinking and driving because they probably have families to look after and to provide for, they have too much to lose. 2Creative Media Production 2012
- 3. Techniques: The text is bold and the word and is underlined so that it stands out because drinking is one thing but drinking and driving is another thing which is way worse than drinking altogether, it’s a simple design it’s clear with an image of a glass, the overall message of the advert is simple and straight to the point it does has a little bit of text that’s smaller which says “you know it makes sense” that’s been done because people should know that it makes sense without even having to read that bit. This poster has been created using these colours and the quite stark which mirrors the message and makes it simple to understand because its straight the point. The image isn't as shocking as such but it mixes and image with the text because in the glass there is a newspaper which says “driving licence” The use of the large text is initially to get the message across before using smaller text at the bottom to reinforce a message to get the readers to pay more attention and to understand more. 3Creative Media Production 2012 Case Study: (campaign/organisation name)
- 4. Impact: Evidence of any change being brought about through projects using words and or graphics. 4Creative Media Production 2012 Case Study: (campaign/organisation name) In 1964 the first drink driving advert was fairly relaxed, then things changed. the first drink and drive advert aired on the 7th November 1964 todays viewers find the approach mildly amusing, charming and even. There are none of the shock tactics, car crash carnage, gory or drama that’s associated with modern drink driving adverts.
- 5. Case Study: (campaign/organisation name) Purpose: • To bring about local, national, global change • To raise awareness • To challenge dominant representations and agendas • To create and strengthen community's • To provide information • To campaign • To infiltrate mainstream media • To build relationships with subjects • To make impact • The overall purpose is to bring change because homeless people cant just be left like this the advert is urging people to bring change and help and mostly raise awareness because people need to know about this which is why this advert has been created, all of these purposes make sense because of the way the advert has been created. Aims: The overall aim of this is to help the homeless to be warm and safe, it’s urging people to donate money so they can give the homeless a survival blanket to keep them warm and maybe even keep them alive during the winter. 5 Creative Media Production 2012
- 6. Techniques: The tone of this poster is shocking because there's a homeless man on the front laid on the ground, but the image grabs the attention as to what this is about and what it’s trying to do which is get people to donate, its simple in the sense that it clearly gets the point across, the particular poster is dark because of the background and where the homeless man is, it looks cold and unsettling. This uses large text to get it’s message across then uses smaller text later on to to reinforce the message and get the reader to pay more attention. At the bottom of the poster it contains the name of the website and request for donations. 6Creative Media Production 2012 Case Study: (campaign/organisation name)
- 7. Impact: Evidence of any change being brought about through projects using words and or graphics. The effects of this homeless campaign poster are not exactly brilliant because the number of homeless people has risen in the last 3 years. I have found information on the internet which clearly states the facts London had 940 people sleeping on the streets on one night in autumn 2015 when the snapshot count was taken a 27% rise on 2014. Westminster has the highest number of rough sleepers anywhere with 265 counted. 7Creative Media Production 2012 Case Study: (campaign/organisation name)
- 8. Case Study: (campaign/organisation name) Purpose: • To bring about national and global change • To change attitudes • To raise awareness • To create access to media production for non- traditional groups • To challenge dominant representations and agendas • To create and strengthen communities • To provide information • To campaign • To change voting behaviour • To infiltrate mainstream media • To build relationships with subjects • To make impact The overall purpose of this advert is to, Aims: The aim of this is to, 8Creative Media Production 2012
- 9. Techniques: Included in this poster is a rhetorical question which grabs the audiences attention straight away because the technique of reverse has all been used to make the text stand out and the fact it has been written in green and a bolder font than the rest makes it stand out even more. 9Creative Media Production 2012 Case Study: (campaign/organisation name)
- 10. Impact: Evidence of any change being brought about through projects using words and or graphics. The impact that has happened in the last few years is that the UK started of very low in 2001 with the recycling rates only been 12% for all municipal waste it increased by the greatest amount in 2010 reaching 39% on a par with the average for the EU. 10Creative Media Production 2012 Case Study: (campaign/organisation name)