Research
ALEX GRAHAM
Terminology
 Circulation
 Circulation is about how many copies of a print product
that have been distributed
 Hits
 How many times a certain webpage had been viewed.
 Box Office Figures
 How much money a film has made at the cinema.
 Ratings
 How something is rated for example 1-5 star
 Sales
 How many products have been sold.
Primary Research
 Definition
 Primary research is where you find your out your own information on
what your project is.
 Advantages
 The advantages of primary research is that it is your own research and
you can decide where to look which makes you look independent.
 Disadvantages
 There's only one person getting the information therefore it may take a
lot longer to get valuable info
 Example questionnaires
Secondary Research
 Definition
 Secondary research is when you take information from
another source and use it for you own purpose.
 Advantages
 You don’t have to do any proper research for example
if there is a documentary you can just use it and make
notes.
 Disadvantages
 The source that you are using may not cover everything your
researching.
 Example
 Internet
Quantitative Research
 Definition
 Expressed or expressible as a quantity
 Research that you can quantify
 Advantages
 Results show the answers in a pattern .
 Most questions only need a simple one word answer
 Disadvantages
 Having a one word answer can sometimes be confusing for
someone to understand.
 Example
 Surveys and research.
Qualitative Research
 Definition
 The research goes into more depth asking for opinions and beliefs.
 Advantages
 Your getting detailed information which can be reflected on by the reader. This will
broaden your knowledge on the subject.
 Disadvantages
 Some people find it easier to get straight simple information which is much simpler
to remember.
 It may require too much research for some.
 Example
 Focus groups
Audience Research
 Definition
 Audience research is where the public research what they like and wish for.
Advantages
 You can easily meet your target audience by getting feedback.
 Disadvantages
 There is a chance the product you end up making is nothing like
your original idea .
 Example
 To Find out what car everyone prefers you would set up a survey.
Market Research
 Definition
 Finding out about the market place where a product is sold.
 Advantages
 You can find out what kind of products are been sold in the market.
 Disadvantages
 You cant find out the exact target audience from market research
 Example
 A group of people going out and do surveys or have personal interviews .
Production Research
 Definition
 Production research is where you research a product about a certain products specific
information such as certain characteristics the product will contain.
 Advantages
 It allows companies to decide on factors that might affect their product.
 Disadvantages
 The information provided might not be correct if it is used by websites such as
Wikipedia.
 Example
 Help people assess how much customers are willing to pay for an iPhone 10.
Terminology
 Objective
 Objective research is not influenced by personal feelings or opinions.
 Subjective
 Subjective is influenced by personal feelings or opinions.
 Valid
Valid research is used to answer the intended outcome/question.
 Reliable
 Reliable research produces accurate and consistent results.
Harvard Referencing
Name of the film being researched;
 Wright, E. (2007)Hot Fuzz
 Archer, N (2017) Studying Hot Fuzz
 BBFC (2007) Hot Fuzz
[http://www.bbfc.co.uk/releases/hot-fuzz-2007]
 Chilton, M (2014) Hot Fuzz, review
[https://www.telegraph.co.uk/culture/film/filmreviews/
11099304/Hot-Fuzz-review.html]

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Research theory

  • 2. Terminology  Circulation  Circulation is about how many copies of a print product that have been distributed  Hits  How many times a certain webpage had been viewed.  Box Office Figures  How much money a film has made at the cinema.  Ratings  How something is rated for example 1-5 star  Sales  How many products have been sold.
  • 3. Primary Research  Definition  Primary research is where you find your out your own information on what your project is.  Advantages  The advantages of primary research is that it is your own research and you can decide where to look which makes you look independent.  Disadvantages  There's only one person getting the information therefore it may take a lot longer to get valuable info  Example questionnaires
  • 4. Secondary Research  Definition  Secondary research is when you take information from another source and use it for you own purpose.  Advantages  You don’t have to do any proper research for example if there is a documentary you can just use it and make notes.  Disadvantages  The source that you are using may not cover everything your researching.  Example  Internet
  • 5. Quantitative Research  Definition  Expressed or expressible as a quantity  Research that you can quantify  Advantages  Results show the answers in a pattern .  Most questions only need a simple one word answer  Disadvantages  Having a one word answer can sometimes be confusing for someone to understand.  Example  Surveys and research.
  • 6. Qualitative Research  Definition  The research goes into more depth asking for opinions and beliefs.  Advantages  Your getting detailed information which can be reflected on by the reader. This will broaden your knowledge on the subject.  Disadvantages  Some people find it easier to get straight simple information which is much simpler to remember.  It may require too much research for some.  Example  Focus groups
  • 7. Audience Research  Definition  Audience research is where the public research what they like and wish for. Advantages  You can easily meet your target audience by getting feedback.  Disadvantages  There is a chance the product you end up making is nothing like your original idea .  Example  To Find out what car everyone prefers you would set up a survey.
  • 8. Market Research  Definition  Finding out about the market place where a product is sold.  Advantages  You can find out what kind of products are been sold in the market.  Disadvantages  You cant find out the exact target audience from market research  Example  A group of people going out and do surveys or have personal interviews .
  • 9. Production Research  Definition  Production research is where you research a product about a certain products specific information such as certain characteristics the product will contain.  Advantages  It allows companies to decide on factors that might affect their product.  Disadvantages  The information provided might not be correct if it is used by websites such as Wikipedia.  Example  Help people assess how much customers are willing to pay for an iPhone 10.
  • 10. Terminology  Objective  Objective research is not influenced by personal feelings or opinions.  Subjective  Subjective is influenced by personal feelings or opinions.  Valid Valid research is used to answer the intended outcome/question.  Reliable  Reliable research produces accurate and consistent results.
  • 11. Harvard Referencing Name of the film being researched;  Wright, E. (2007)Hot Fuzz  Archer, N (2017) Studying Hot Fuzz  BBFC (2007) Hot Fuzz [http://www.bbfc.co.uk/releases/hot-fuzz-2007]  Chilton, M (2014) Hot Fuzz, review [https://www.telegraph.co.uk/culture/film/filmreviews/ 11099304/Hot-Fuzz-review.html]

Editor's Notes

  • #3: Provide definitions for each term
  • #11: Provide definitions
  • #12: 1. Film, 2.Book, 3. Website, 4. Magazine Article