Researching and Prototyping your Startup Ideas
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The document discusses user experience (UX) design and methods for validating ideas with customers. It describes an agency that helps startups with UX research, prototyping, and design. Some key customer validation techniques discussed include surveys, interviews, remote user testing, and eye tracking to gather feedback and ensure ideas solve real problems for users. Rapid prototyping methods like paper prototyping and low-fidelity designs are recommended to iterate quickly based on customer input. The overall message is that understanding user needs through validation is essential for product success.
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Researching and Prototyping your Startup Ideas
- 1. TOM HACZEWSKI @THEHACKSAW RESEARCHING AND PROTOTYPING YOUR STARTUP IDEAS
- 2. WHO ARE WE? • User Experience agency • Started in Feb 2015 • User research, prototyping, design, workshops & training • Working with startups, larger businesses and partner agencies
- 4. SO WHAT IS UX, AND WHY DO I NEED TO THINK ABOUT IT?
- 6. FINDING PROBLEMS AND SOLVING THEM
- 7. “It’s a commitment to developing products and services with purpose, compassion, and integrity” Whitney Hess, Empathy Coach
- 9. THAT’S ALL VERY NICE…
- 10. …BUT PEOPLE ARE IDIOTS
- 11. You should understand your users so deeply, that you can design a product that your users can deeply understand
- 12. REVENUES UP 35%
- 14. #0044CC
- 15. 88% LESS LIKELY TO RETURN
- 20. (RAPID) DESIGN HOW TO DESIGN SOMETHING IN 54 33(ish) HOURS • Start with useful, then make it usable • KISS - Keep It Simple Stupid • MVP - Minimum Viable Product (actually, MPP) • Don’t do everything at once • Define journeys then build on them
- 27. CUSTOMER VALIDATION QUESTIONS TO ASK YOURSELF • What problem am I solving? • How many people experience this problem? • What do these people look like? • How am I helping them solve this problem?
- 28. CUSTOMER VALIDATION SOME WAYS TO VALIDATE • Surveys • Interviews • Remote user testing • Eyetracking
- 30. Google Forms
- 31. WRITING GOOD SURVEYS • Use short, sharp, simple questions • Ask questions about recent experiences • Don’t ask too many questions - and only one at a time • Multiple-choice works best, and avoid overlapping answers • Don’t ask for opinions - but do ask for facts and reasons • Don’t repeat yourself - questions should not be similar! • Remember the context and audience will create bias
- 32. WRITING GOOD SURVEYS Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It is usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most people love ice cream. On a scale of 1-18, how much do you not hate ice cream?
- 34. WHY INTERVIEW? • Start with similar short, sharp questions • Ask open-ended questions afterwards. Here’s a good one: “Why?” • Remember, interviews give context and further reasoning
- 36. REMEMBER: OPINIONS ARE DANGEROUS FIND THE FACTS
- 38. REMOTE USER TESTING • A quick way to get real, impartial feedback • Quite cheap and fast to get started • Test any website you like • Test unreleased iPhone/Android apps • You can even test your low-fidelity prototypes • Remember: it will be biased
- 44. • Simple, open-ended tasks • Don’t lead the participant • Try writing 3-4 tasks per test REMOTE USER TESTING WHAT SORT OF TASKS?
- 47. WHY EYETRACKING? • Helps provide context • It’s behaviour, not opinion • See what’s noticed, and what isn’t • Identify overall understanding • It’s superbadass
- 49. • Gaze plots • Heatmaps • Area of Interest maps
- 50. EYETRACKING IS A TOOL NOT AN ANSWER
- 51. TOM HACZEWSKI @THEHACKSAW ASK ME QUESTIONS
- 52. TOM HACZEWSKI @THEHACKSAW THANK YOU Want to test in the lab today/tomorrow? www.theuserstory.com/syncthecity Want to test other people’s prototypes? www.labapp.co.uk/syncthecity