Responsibilities of Radio Producer
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- 2. SUBJECT: RADIO PRODUCTION TEACHER: SIR AISF BALOCH PREPARED BY: NIDA KIFAYAT 2
- 3. CONTENTS 1) INTORDUCTION 2) RADIO PRODUCER 3) RESPONSIBILITIES 4) SKILLS 5) CONCLUSION 6) REFERENCES 3
- 4. INTRODUCTION Radio is a strong medium of information, education and entertainment in society because it has the access to the grass root level of any particular society Different category programs are broadcasted on different radio stations, but they share the same process of turning an idea into a program An effective output is requirement of all the radio stations, to do so collaborative efforts of station manager, program manager, and producer along with staff members are required In this regard Radio producer is considered as the back bone of Radio station, because of his key role in production process and rest of the responsibilities of running a radio station 4
- 6. RESPONBILITIES OF RADIO PRODUCER Specific responsibilities vary depending on the programme and station and producers may sometimes also take on the roles of presenters or reporters. In general, tasks can include: 6
- 7. The seniority and specific responsibilities of a Radio Producer may vary considerably depending on the programme or station Radio producers are responsible for generating Ideas A creative producer basically creates content and manages the whole radio production process for both live and recorded programmes They also generate original ideas, identifying suitable ideas from others, and carrying out thorough research Producer decides the nature of the program according to the idea i.e. format, music, script etc. producing pre-production briefings for presenters, reporters, technical staff and other contributors Management and production depends on the nature and theme of the program, therefore producers are responsible for, managing the logistics of getting people, resources and equipment together to the right place at the right time Producers decide the duration of the program and its broadcasting timing as well He is responsible to choose the script writer and Rj according to the theme of the program checking that copyrights are cleared and understanding media law 7
- 8. Producers motivate and counsel their working team to do more better and to appreciate their efforts which builds friendly environment Producers keep check on everyone involve in program production to ensure things goes as planned and according to the cue sheet Producers suggest the revenue generating ideas according the timing and the theme of the program Listening to the program as audience, guiding RJs regarding pronunciation, sharing ideas, cue sheet making etc. are also producers responsibilities contributing to, and making use of, an archive of audio resources which can be re-used Making sure all the technical equipment's are in order or they know how to use them Use of computer, recording equipment, studio decoration, alert technical engineers and vigilant duty officer Ensuring that program will meet the set standards and all the objectives are achieved by keeping it all under policy of the station 8
- 9. Radio Producers should know how to access, evaluate and use all relevant information sources. They obtain permissions or licenses for recording or broadcasting on location, and for the use of music, sound effects and audio archive material Producers deals with the coordinators and marketing team in order to determine the program’s broadcasting timing Supervision of Editing for recorded program Responding to audience feedback, referring on to other departments as necessary Working to tight deadlines, Travel during the working day and absence from home overnight may be required when working on location. 9
- 10. SKILLS To perform all the above duties radio producers are required to have some skills A creative producer is a requirement of any radio station, competition is high, creative content in required To do this role you have to have a good understanding of radio such as knowing knowledge of the law, ethics and industry regulations around radio production He must have the confidence and tenacity to pursue information, overcome obstacles and pitch ideas to senior colleagues He must have excellent communication skills, complemented by diplomacy, empathy and patience and along with the ability to build rapport and draw information from people etc. using technology, such as Cool Edit Pro, Pro Tools and Adobe Audition, for editing and production purposes As the media becomes increasingly inter-disciplinary, radio producers may also be involved in generating content for online and other platforms. 10
- 11. He must be educated but Educational qualifications are not the only criteria for success - work experience and evidence of practical and technical skills for radio are valued much more highly especially for the producers an ability to work as a part of a team and also independently good organizational skills and an ability to cope under pressure an awareness of current affairs and good general knowledge a real interest in, and curiosity about, all sorts of people a lively mind, able to make connections between different ideas and subjects the ability to get to grips with new subject matter quickly a willingness to embrace new technology and learn technical skills Self-confidence, persistence and determination to overcome rejection and break into this competitive industry ADDITIONALLY CREATIVE PRODUCERS ALSO take an interest in the changing face of the radio industry, key developments and their impact on radio output 11
- 12. Good social circle Decorating studio according to the event Making calendars to keep in view the main event and programs on it Special events, days, birthdays, national days etc. their programming List of advertisers using technology, such as Cool Edit Pro, Pro Tools and Adobe Audition, for editing and production purposes Good taste in music; to do so he must know about different type of music 12
- 13. CONCLUSION With the emergence of multi-skilling across the media, producers are increasingly involved in all aspects of radio, including presenting, editing and sound recording. They must have creative skills for generating innovative ideas and good communication and organizational skills to lead the output towards success and positive response. 13
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- 16. REFERENCES Lectures BBC radio/job requirements slideshare 16