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Responsible events
The presentation by James Kennell critiques the failure of sustainability policies over the past 50 years, emphasizing that global development has become less sustainable. It highlights the events industry's historical innovations in sustainability while noting the significant CO2 emissions associated with major events despite efforts to manage sustainability. Kennell advocates for a more engaging approach to responsible events that promotes positive experiences and interactions among all stakeholders.
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Responsible events
- 1. Responsible events James Kennell Director, Economic DevelopmentResource Centre Senior Lecturer, Department of Marketing, Events and Tourism University of Greenwich @jameskennell www.jameskennell.com
- 3. Sustainability may bethe least successful public policy agenda of the last 50 years The aim of this presentation is to explore new ways of thinking about the problems that ‘sustainability’ wanted to address What can events do?
- 5. Bruntland Report (1987) Local Agenda 21 (1992) Kyoto (1997 – USA ratified 2011) Copenhagen conference (2009) Treaties, policies, statements – they haven’t delivered
- 7. On almost everymeasure, global development has become less sustainable CO2 levels continue to rise Global warming is a fact, not a concern The 85 richest people in the world own more than the poorest 3.5bn – you could fit them all on a London bus.
- 9. The Crystal Palace Sustainabilityin events came before sustainability policies Driven by technology, efficiency and customers The Crystal Palace was built in Hyde Park, London, for the 1851 Great Exhibition The design responded to local environmental concerns and its distinctive arch was built to enclose endangered elm trees
- 11. Built from castiron and plate glass – the very latest modern technology Self-heating – because of all the glass. Flooring designed with gaps to allow convection within the space – free air conditioning Only natural lighting needed
- 12. The largest exhibitionvenue ever seen No internal structural walls 14,000 exhibitors 990,000 sq. ft 6 million visitors (1/3 UK population) A sustainable mega-event?
- 14. London 2012 Developed withBS8901 – The new British Standard for sustainable events Wind turbines could not be turned on during the games No public recycling bins on site Were there problems with the type of plastic cups being used?
- 16. Danish Presidency ofthe Council of the European Union The first event to gain IS20121 Admirable sustainability efforts, but… Each of the 150,000 attendees responsible for 8.5t CO2 emissions - = 1 Mexican’s average yearly emissions
- 17. Policies, protocols andstandards don’t deliver sustainable events Event standards apply to processes and intentions – they are great for marketing, but they don’t evaluate postevent impacts The events industry has a history of innovation in sustainability
- 19. Despite this –sustainability is big business! 93% of CEOs say sustainability is critical to their future success (UNGC Accenture report) The green economy will be worth $5.7tn by 2015
- 20. The events industry isstill the second most wasteful service industry, after food retail
- 21. Green events area growth area 50% of industry professionals confirmed that they give precedence to green suppliers (MPI) 75% say it is important or very important when choosing a new supplier (MCI) 80% say CSR will become an increasingly important purchasing criteria (MPI)
- 23. But what isdriving this? Customers! What do customers want from events? What do YOUNG customers want?
- 25. We need toharness the power and energy of the events market as an engine of responsible growth
- 27.
- 28. Responsible events Proposals fordeveloping responsible events should be ‘infectious’ Codes and advice should not ‘degenerate into rules for regimentation and manipulation. They must make the experience of freedom possible.’ Every event customer ‘builds up or destroys human values’ through their event experience ‘Orders and prohibitions will not do the job – because it is not a bad conscience that we need to make progress but positive experience, not the feeling of compulsion but that of responsibility’
- 29.
- 30. Aspects of responsibility Accountability Capabilityor capacity The liability to be called to account for actions and omissions The individual or organisation has the capability to act Capability assumes capacity Dialogue Individuals and organisations are expected to respond, to make a difference
- 31.
- 33. Conclusions The Sustainability agendahas not given us a more sustainable future Sustainable events management principles have not given us a sustainable events industry Taking responsibility for events means harnessing all that is good about events – the interaction between consumers, audiences, managers and marketers for the benefit of everyone The positive impacts of events can only be developed through enhancing the event experience
Editor's Notes
- #3 Sustainability is one of the least successful public policy agendas of the last fifty yearsDeclare controversy
- #5 Bruntland Report (1987)Local Agenda 21 (1992)Kyoto (1997 – USA 2011)Copenhagen (2009)
- #7 And what have the outcomes been?
- #14 Fast forward to London 2012 – BS8901No measures of outcomes!
- #16 Danish presidency of the council of the European Union – first event accredited with ISO20121
- #27 Responsible events