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Responsive Design
Cindy Royal, Professor
Texas State University
cindyroyal.com @cindyroyal
Responsive Design
Developing websites to create an optimal viewing
experience, regardless of device.
Improvements in the ability to view, read, navigate
with minimal scrolling, panning or pinching
Mobile browsing now outpaces desktop
Input devices vary – mouse, touchscreen
It’s like we are building a house on land that is
constantly changing shape, form, dimension
Responsive Design
Ethan Marcotte first articulated challenges in
the AListApart article we read.
Wrote book Responsive Web
Design
Now all websites need to be
developed with responsive
characteristics
Elements of Responsive Design
 Fluid Layout
 Media Queries
 Override iPhone default
Fluid Layout
#section {
width: 90%;
max-width: 1000px;
}
img {
max-width: 100%;
}
Media Queries
 Special rules for presentation at a certain size. Can use multiple media
queries to design for a range of styles.
 Most frequently change things like width, height, margin and float, but can
change anything like padding, backgrounds and whether something
should display or not.
 More info on links on our course site
@media screen and (max-width: 480px) {
#aside { float: none; width: 90%; border: none;}
#nav li:first-child {padding-left: .5%;}
#nav li {padding: 2%; display: inline;}
}
Can also use min-width for specific sizing
Override iPhone Default
Include this code to make sure the iPhones display with your
media queries, rather than a smaller version of your desktop site.
<meta name="viewport" content="initial-scale=1.0, width=device-
width" />
3-2-1 Approach
3-2-1 Approach
3-2-1 Approach
Pros and Cons
 Pros
 Single website/single url
 Easy SEO
 Easy marketing
 Low cost
 Cons
 Single website may not take advantage of the platform/may not
optimize user experience
 Outdated browsers may not display properly
Other approaches
Create a mobile website – an entirely new site
for mobile
 Pros
 Better user experience
 Faster
 Might cost less than making an app
 Search/accessibility
 Cons
 Multiple URLs
 Maintenance
 Many different devices
 Best for sites you want available in browser (say because you want to
have links to them), but need specific functionality - ex. Meetup.com
Other approaches
Native Mobile App
 Pros
 Better user experience
 Load fast, content may be accessible offline
 Feature rich
 Visibility on device
 Cons
 Must develop for each OS
 Not flexible for updates
 Expensive/complicated development
 Can’t link to it
 Marketing and SEO – different strategies for native app
 Best for games and apps that require specific functionality/apps that have a
very specific/defined purpose – Shazam, Foursquare

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Responsive Design

  • 1. Responsive Design Cindy Royal, Professor Texas State University cindyroyal.com @cindyroyal
  • 2. Responsive Design Developing websites to create an optimal viewing experience, regardless of device. Improvements in the ability to view, read, navigate with minimal scrolling, panning or pinching Mobile browsing now outpaces desktop Input devices vary – mouse, touchscreen It’s like we are building a house on land that is constantly changing shape, form, dimension
  • 3. Responsive Design Ethan Marcotte first articulated challenges in the AListApart article we read. Wrote book Responsive Web Design Now all websites need to be developed with responsive characteristics
  • 4. Elements of Responsive Design  Fluid Layout  Media Queries  Override iPhone default
  • 5. Fluid Layout #section { width: 90%; max-width: 1000px; } img { max-width: 100%; }
  • 6. Media Queries  Special rules for presentation at a certain size. Can use multiple media queries to design for a range of styles.  Most frequently change things like width, height, margin and float, but can change anything like padding, backgrounds and whether something should display or not.  More info on links on our course site @media screen and (max-width: 480px) { #aside { float: none; width: 90%; border: none;} #nav li:first-child {padding-left: .5%;} #nav li {padding: 2%; display: inline;} } Can also use min-width for specific sizing
  • 7. Override iPhone Default Include this code to make sure the iPhones display with your media queries, rather than a smaller version of your desktop site. <meta name="viewport" content="initial-scale=1.0, width=device- width" />
  • 11. Pros and Cons  Pros  Single website/single url  Easy SEO  Easy marketing  Low cost  Cons  Single website may not take advantage of the platform/may not optimize user experience  Outdated browsers may not display properly
  • 12. Other approaches Create a mobile website – an entirely new site for mobile  Pros  Better user experience  Faster  Might cost less than making an app  Search/accessibility  Cons  Multiple URLs  Maintenance  Many different devices  Best for sites you want available in browser (say because you want to have links to them), but need specific functionality - ex. Meetup.com
  • 13. Other approaches Native Mobile App  Pros  Better user experience  Load fast, content may be accessible offline  Feature rich  Visibility on device  Cons  Must develop for each OS  Not flexible for updates  Expensive/complicated development  Can’t link to it  Marketing and SEO – different strategies for native app  Best for games and apps that require specific functionality/apps that have a very specific/defined purpose – Shazam, Foursquare