Resume

Resume

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  Martha Herdendorf W347N5838 FoxgloveCt  Oconomowoc, WI 53066  Phone: 920-296-1385  E-Mail: [email protected] Summary Digital marketing manager experienced in team management, marketing and account management. I have expertise in social media strategy, content creation and creative digital design. I believe in promoting a positive, creative and hardworking team environment where everyone works together for the best possible interest of the client and greater good. Experience Guarantee Digital – Social Media Department Manager October 2013 - Present  Oversee a team of 10+ content creators and help facilitate assignment of duties, organization and accountability of team members  Track progress and ROI of over 250 client social media efforts in a vast range of industries  Extensive knowledge of social channels such as Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn  Oversee strategic planning, social calendar creation, contests and campaigns for clients, while working in tandem with advertising and promotion managers on all campaigns  Identify, develop and evaluate digital marketing strategies based on knowledge of company objectives and market trends  Spearhead the creation of blogs, social media content and marketing/advertising creatives  Knowledge of WordPress, and experience in web editing and blog creation  Work closely with account department to ensure correct billing processes and payment structure for employees  Participate in key upper level management strategic planning sessions to brainstorm company policy, new endeavors and partnerships C. Blohm & Associates, Inc. – Project Coordinator September 2007 – October 2013  Editor of agency social media channels and blog – duties included copywriting, editing and management of editorial calendars  Developed marketing strategies and campaigns each quarter and compiled reports to show ROI  Analyzed performance of all marketing programs to identify the best opportunities for optimization  Coordinated long term tradeshow planning including logistics of travel, scheduling events and overseeing all aspects of daily agendas for all team members Education University of Wisconsin LaCrosse – Bachelor of Science: Marketing 2003-2007 Member of Delta Sigma Pi Professional Business Fraternity
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  2 Skills  Account management Excellent written and verbal communicator  Customer service oriented  Enthusiastic team player  Project management  Social media management  Energetic team leader  Experience in bookkeeping, accounting, financials and human resources