Resume-Azad Chauhan-Digital Marketing-Manager-Draphic-Designer
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Azad Chauhan is a digital marketing manager with expertise in website planning, SEO, SEM, email marketing, and social media marketing, currently working at Dimex India since June 2015. He has successfully led campaigns that improved website rankings and increased organic traffic, while managing multiple social media accounts and content strategies. His professional qualifications include a certificate in digital marketing and extensive experience in graphic design and marketing strategies.
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Resume-Azad Chauhan-Digital Marketing-Manager-Draphic-Designer
- 1. 1 Personal Information Azad Chauhan Digital Marketer Call: +91-9990 44 5333 Email: [email protected] DOB: 25th Jan. 1981 Career Objective To achieve success in the field of Digital Marketing and grow with the organization Summary of Digital Marketing Techniques Used: Website Planning & Creation Keyword research and analysis SEO (On Page & Off Page) SEM (Google AdWords PPC Advertisements) Email marketing Mobile Marketing Google Analytical Reports SMM (Social Media Marketing) Lead Generation E-Commerce Marketing Affiliate Marketing Content Marketing through Bloggings etc. Online Reputation Management On-Page Search Engine Optimization Off-Page Search Engine Optimization 1. Page Titles 2. Meta Descriptions 3. Meta Tags 4. URL Structure 5. Body Tags (H1, H2, H3, H4, etc.) 6. Keyword Density 7. Image SEO 8. Internal Linking 1. Social Networking Sites 2. Blogging 3. Blog Marketing 4. Forum Marketing 5. Search Engine Submission 6. Directory Submission 7. Social Bookmarking 8. Link Baiting 9. Photo Sharing 10. Video Marketing 11. Business Reviews 12. Local Listings 13. Article Submission 14. Social Shopping Network 15. Answer Questions SEM - (Google AdWords PPC Advertising) Keyword research through Google Keyword Planner. Search and Display Network. Writing short, compelling ad copy. Bidding effectively on keywords to fight competitive ads. Improving AdWords Quality Score Using the Remarketing features and extensions. Working Profile: Dimex India (P) Ltd. (a German uPVC Profiles Company) Since June 2015 – Present as a Digital Marketing Manager Responsibilities:- Designing the Responsive Website for the company Website Analysis (Google Analytics and Webmaster Tools Relevant Keywords Research and analysis Prepare Site Map and Meta Tag with Title, Keywords, descriptions & body Tag H1, H2, H3 etc. Ranked the website in Google in first page with the keywords Search Engine Optimization, (off page and on Page). Search Engine Marketing (Google AdWords PPC Campaigning, Display Ads Campaigning etc.) Get in touch with the customer through E-mail Marketing & Mobile Marketing Prepare Analytical Report of Everyday Traffic on the website through Google Analytics. Connect the Site with Facebook, Twitter, LinkedIn, Blogs etc.
- 2. 2 Promote the Products with its advantages. Daily content update at social media platforms to aware about the product to the potential customers. Get in touch with the Hot Prospects through Social Media Platforms and convert in Business Leads. Telephonically get in touch with the existing & new customers to aware them about the company and its products. Meeting with clients to discuss their business objectives and their requirements. Multi-Channel Digital Content Strategy & Marketing Multi-Channel Social Media Marketing Strategy & Management Blogging Platforms (WordPress, Blogger, Tumblr etc.) Email Marketing (MailChimp, Constant Contact) Web Design & Web Project Management Graphic Design (Adobe Photoshop, CorelDraw, Adobe InDesign, Illustrator etc.) Created ongoing strategies and executed social media campaigns (social contests, promotions and discount offers) through email marketing, affiliate marketing, paid advertising and blogger outreach. Tracked effectiveness of social media campaigns by analyzing growth of reach, sales and community engagement through Google Analytics and other social media analysis tools. Managed creative production of assets for social media campaigns. Created corporate blog strategy; copyedited and optimized blog posts. Responsible for executing daily social media postings and community engagement on social media profiles. Managed Facebook fan page to over 6,000 likes. Managed Twitter account; growing followers to 800+. Managed LinkedIn company profile; growing followers to 2200+. Created, optimized and managed Pinterest page; growing followers to 250+ Created, optimized and managed Google Local/Business and Google+ pages. Monitored brand mentions online and crafted responses. Developed blogger outreach strategy to increase brand mentions and link building opportunities. Lead employee training on social media and blogging best practices. Achievements: With the keywords German uPVC Profiles, German uPVC Windows, uPVC Profiles the website ranked in Google first page. A Huge information uploaded on web like blog’s Contents, Presentations, Catalogs & Brochures and Videos at YouTube channel and Promotional ads at Pinterest, Flickr, Blogger, Google+, Facebook, Twitter, LinkedIn etc. Consistently increased organic, referral and social media traffic. Often increased conversions (leads, sales, etc.) Frequently improved client’s search engine visibility (impressions) and click-through. Shown ability to significantly improve keyword rankings. Regularly enhanced client’s overall web presence and reach. Skills in Graphic Designing Brochure Designing, Banners Ads, Catalog Designs, Hoardings, Prepare Promotional Material for Exhibitions, Magazine Ads, Mailer Design, and Posters & Pamphlets etc. Promotional Content Designs for Social Media Promotional activities, Prepare Presentations, Magazine Layouts, Digital photography etc.
- 3. 3 Worked as a Digital Marketing Executive/Graphic Designer with Election Awaaz & Awaaz India Media (P) Ltd. JPS Group of companies Since July 2003 – May 2015 Responsibilities:- Developed and implemented marketing plans with a goal of increasing website rankings, traffic, raising brand awareness, generating leads, and obtaining conversions using SEO, Google AdWords, and Social Media Marketing. Provided strategic guidance and management of website optimization projects, including scope of work, project scheduling, and resource allocation. Performed keyword research, competitive and market analysis, and technical SEO reviews. Presented findings to clients. Created and implemented detailed off-site marketing plans including, but not limited to, back Linking, Press Releases, Blogger outreach, and social media optimization. Created branded social media profiles and engaged targeted audience through blogs, Facebook, Twitter, and other social media platforms. Provided keyword research, ad copy, and optimized landing pages for Google AdWords campaigns. Provided website design and usability analysis and presented findings to clients. Defined measurable and actionable metrics for marketing campaigns. Lead monitoring and analytics efforts for marketing projects and campaigns. Created detailed reports and presented them to clients. Prepared and presented social media workshops & training sessions. Provided ongoing marketing guidance, strategy, implementation, and training as needed. Prepared marketing proposals for prospective clients & attended client pitch meetings. Created optimized blog posts for company blog, performed SEO for company website, and managed social media profiles Develop design and content of Brochures, Catalogs, Posters, E- mail templates, Pamphlets, Business Cards, Websites, Social Media Accounts, Advertisements, Presentations, Videos, Exhibition Displays and other communication media. Advertising- Evaluate Digital and print advertising channels like magazine, newsletters, websites, search engines, banner spaces, display ads, etc. to promote brand, products and company work with internal teams and third parties to develop promotional media and content prepare and track performance of each advertising campaign. Designing of Export Packages such as Rice Packaging Bags, Tags & Labels, and Banners & Posters etc. Skilled designer with excellent layout & know-how of the idiosyncrasies of different operating systems & browser versions & demonstrating exceptional innovative & creative capabilities in Visualizing, Layout designing, Art Creation, Scanning, Processing & Data conversion. Quick learner, possessing an analytical & innovative approach towards work with a relentless eye for detail & fresh approaches & design modalities, known for producing highly effective end products along with the ability to quickly grab new concepts & technologies. Looking after the Production, Printing & Proofing of the Designs. Handling of Day-to-Day Correspondence including E-mails. Search New Buyers, Importers, and wholesalers through Internet. Making Presentation using MS Power Point Design the Corporate promotional Items. Have excellent computer skills and knowledge of Graphics Designing and four colour jobs Selecting and checking colors & Scanning and editing photographs and other images Producing graphics such as diagrams, charts and tables
- 4. 4 TECHNICAL PROFILE: Proficient with a wide range of computer software and applications including Windows, MS Word, MS Excel, MS PowerPoint, Corel Draw X5, Adobe Photoshop CS5, Adobe Dreamweaver CS5, Adobe Flash CS5, Adobe InDesign, Adobe Illustrator, Digital Marketing (Search Engine Optimization, Google AdWords Advertising PPC & CPM, YouTube, Facebook, Twitter, LinkedIn, WordPress, Blogger etc). PROFESSIONAL QUALIFICATIONS: - ● Certificate in Digital Marketing ● Diploma in System Management (DISM) from Aptech Computer Education. Fundamentals (MS Words, Excel, PowerPoint, Excess Etc. C, C++, VB++, Java, Core Java, Sun Java) ● Certificate in Graphic Designing from KEN Computers Corel Draw 11 -X5, Photoshop 6.0-CS5, Page Maker, Adobe InDesign etc. ● Certification in Website Designing from F-Tech Computers HTML, DHTML, Java Script, Dreamweaver CS3 ACADEMIC QUALIFICATIONS: - ● Graduation (English) from Chaudhary Charan Singh University Meerut. ● 12th (Geography) from J.L.N. S. Inter College Khatauli, Muzaffarnagar. Note: I declare that the information furnished herein are true and correct to the best of knowledge and belief. Best Regards Azad Chauhan Place: New Delhi