Retail Management- PPT.pptx
- 1. Retail Management Presentation On: Non- Traditional Retailing Presented to: Dr. Abhaya Ranjan Srivastava Presented By: Arunima Asthana- MBA/40006/21 Saloni Gupta-MBA/40041/21 Shreya Choudhary-MBA/40008/21 Mukul-MBA/40059/21
- 2. RETAILING Pitch deck 2 6/22/20XX According to W.J. Stanton, “Retailing includes all activities directly related to sales of goods or services to the ultimate consumer for personal a non-business use”. According to Cundiff and still,” Retailing consist of those activities involved in selling directly to ultimate consumer.” Retailing is an end part of distribution process. It involves selling products and services to customers for their non-commercial, individual or family use. Unlike whole-selling, retailing is aimed at the actual consumer and involve for personal consumption and not for institutional consumption.
- 3. Nature of Retailing Pitch deck 3 6/22/20XX 1. Part of Marketing 2. Customer Centric 3. Multi-Dimensional 4. Varying Geographical Locations 5. Transformational 6. Complex Management Process 7. Assortment of Products and Services 8. Studying Demand Pattern 9. Creation of Utilities 10. Private Branding and Labelling
- 4. 6/22/20XX 4
- 5. Traditional Retailing Pitch deck 5 6/22/20XX Traditional retail is also known as numerous small family owned businesses. They are basically an unorganized form of market. Through centuries people have referred to local Kirana Stores over any other form of shopping before digitalization and the advent of new technology. Even though it is preferred today as well, but people are going contact free shopping. Which has given rise to what we call modern retail. The word itself suggests the basic idea behind it. People are adapting to modern ways of living. For example 24×7, if you see it is the modern form of retail as it is available to the customers whenever they are in need of it.
- 7. Non-Traditional Retailing Pitch deck 7 6/22/20XX Retailing that is not store based is known as Non- Traditional Retailing. It includes single channel retailing and multi channel retailing In Single Channel Retailing the products are sold to the customers through one retail format. That one format may be store based or non-store based. In Multiple Channel Retailing the products are sold to consumers through multiple retail formats. Those multiple retail formats include local gift store, also selling through catalogues. Store based retailer such as jewellery store also retailing through the Web. Store based retailer such as Target, affiliating with web based firm such as CyberMonday.com
- 8. Business model Research We based our research on market trends and social media trends Abstract We believe people need better tools for online shopping that cater to small business owners Design Minimalist design and easy to use 6/22/20XX Pitch deck 8
- 9. Types of Non- Traditional Retailing Pitch deck 9 6/22/20XX 1. Direct Marketing 2. Direct Selling 3. Vending Machines 4. Electronic Retailing 5. Video Kiosk 6. Airport Retailing
- 10. Direct Marketing Pitch deck 10 6/22/20XX Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. The call to action is a common factor in much of direct marketing. The effectiveness of direct marketing is easier to measure than media advertising. Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
- 11. Direct Selling Pitch deck 11 6/22/20XX Direct selling is the selling of products in a non-retail setting, for example, at home, online, or other venues that are not a store. It eliminates middlemen who are involved in distribution, such as wholesalers and regional distribution centers. Instead, products are sent directly from the manufacturer to the sales company, then to the rep or distributor, and finally to the consumer. Products sold via direct sales are not typically found in traditional retail locations. This means that finding a distributor or rep is the only way to buy them. Direct selling is usually associated with party-plan and network marketing businesses. But they aren’t the only ones using direct sales. Many B2B companies use direct selling to target and sell to their end customers. For instance, many businesses that sell office supplies will send their reps directly into the stores that can use their services.
- 12. Vending Machines Pitch deck 12 6/22/20XX An automated machine which is intended to provide the users with a diverse range of products: snacks, beverages, pizzas, cupcakes, newspapers, tickets, etc. A vending machine dispenses a product to the users based on the amount of money inserted and selection of the product. Vending machine is a 24x7 standalone unit which requires a standard power supply connection to function. It consist of simple electro-mechanical systems which helps to automate the entire vending process. In a nutshell, its basic function is to flawlessly issue users with a diverse range of products anytime.
- 13. Electronic Reatiling Pitch deck 13 6/22/20XX Electronic retailing is the sale of goods and services through the internet. E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Amazon.com (AMZN) is by far the largest online retailer providing consumer products and subscriptions through its website. Many traditional brick-and-mortar stores are investing in e-tailing through their websites.
- 14. Video Kiosk Pitch deck 14 6/22/20XX A video kiosk is a small computer terminal that is set up in an area, such as a mall or store, and plays messages advertising new services and products. The kiosk is owned by a certain company and typically advertises a specific product. A cell phone kiosk would advertise the new phones and features offered by the company who owns it, while a laptop kiosk would advertise a brand of laptop. The video kiosk is displayed in the middle of the mall where shoppers walk past as they make their way from store to store. The screen plays a series of videos while talking about the product. The video kiosk has a certain number of videos or video clips it plays before starting again at the beginning.
- 15. Airport Retailing Pitch deck 15 6/22/20XX Airport retailing is basically the presence of many retail services of many products inside the airport for providing enhanced convenience to the people travelling. Airport retailing also delivers a broader variety of merchandizes and is a comparatively easy choice for travelers. Airport retailing requires several characteristics for better functioning. For instance, a store needs to be at a convenient location for efficient accessibility. Furthermore, wide range of products and prolonged customer service might attract customer attention at airports. These provide immense scope for retail outlets to showcase their brand and broaden their customer base.
- 16. Thank You!