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Marketing de Conteúdos em Revisão | 2014
In 2014, 93% of B2B marketers utilized content marketing, with an increasing demand for content creation reported by 71% of respondents. Challenges included time constraints and engagement difficulties, while infographics and blogs were highlighted as effective tactics. Goals for 2015 centered on brand awareness, lead generation, and engagement, with many marketers believing they could achieve greater ROI with dedicated content teams.
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Marketing de Conteúdos em Revisão | 2014
- 1. Content Marketing in 2014.A retrospective
- 2.
- 3. Content marketing, a priorityin 2014 93% of B2B marketers use content marketing; 44% of B2B marketers have a documented content strategy; 42% of B2B marketers said they were effective at content marketing;
- 4. 73% of B2Bcontent marketers are producing more content than they did one year ago; 79% of consultants reported offering content creation as a service (second only to analytics at 85%);
- 5. Content marketing wasreported to have the highest year-over-year demand increase, with 71% of respondents reporting increased demand.
- 6.
- 7. lack of time(69%) producing enough content (58%) producing the kind of content that engages (55%) producing a variety of content (42%) inability to measure content effectiveness (40%)
- 8.
- 9.
- 10. Blogs are deemed the most effective tactic Blogsare deemed the most effective tactic
- 11. B2B marketers overallhave rated in-person events as the most effective tactic they use.
- 12. 1/3 of marketers will investin CRM solutions that can track in- person interactions
- 13.
- 14. LinkedIn – 82% Twitter– 66% YouTube – 64% Facebook – 41% SlideShare – 38% Effectiveness of social media
- 15. Twitter was ratedthe most confident social media platform. h"p://goo.gl/vGcyta
- 16. Social media platformsthat had the biggest usage increase SlideShare Google+ Instagram
- 17.
- 18. 64% of marketers have a dedicated content marketing budget 54% of marketers reported monthly budgets of $500 or more.
- 19. 51 % ofthe content marketing budget is owned by corporate marketing h"p://goo.gl/CkpSyU
- 20. 52,41% marketers stated that about 25%of 2015 marketing budget is devoted to content h"p://goo.gl/SMq479
- 21. Outsourced content 57% oftechnology marketers outsource content creation h"p://goo.gl/Rx9BQl
- 22. Writing and designare the functions that technology marketers are most likely to outsource.
- 23. Other oursourced content marketing formats: analyst/researchreports blogging white papers
- 24. 39% of marketers consider themselvesat least somewhat successful at tracking content marketing ROI h"p://goo.gl/UgEdNn
- 25.
- 26. 1. Google trends 2.Google alerts 3. Google Insight for Search 4. G+ Trending 5. Reddit 6. Haro 7. Moz 8. Disqus 9. My blog guest 10. Topsy Top 10 content marketing tools
- 27. 55% of marketers rated videos asa ‘very effective’ social media post type. h"p://goo.gl/ZddxEr
- 28.
- 29. 22% multiple times permonth; 20% multiple times per week; 18% weekly. Frequency
- 30. LinkedIn was thesocial media platform content marketers used most often to distribute content. h"p://goo.gl/5ISx0D
- 31.
- 32. Direct sales haveconsistently gone down in importance as a measurement criterion h"p://goo.gl/tuJ0v7
- 33. Top metrics forcontent marketing success website traffic (69%); view/downloads (59%); lead quantity (42%).
- 34.
- 35. Most B2B contentmarketers cite brand awareness as a goal (84%).
- 36. Marketers cite lead generation as their second goalfor content marketing (83%). Last, but not least, they cite engagement as their 2015 goal (81%).
- 37. Important overall marketing goals returnon investment (28,29%); traffic and audience growth (24,79%); lifetime customer value (21,30%); thought leadership (18,14%).
- 38. 69% of marketerschoose original content over licensed content. h"p://goo.gl/cgtN2W
- 39. 57% of allcompanies have two or more people dedicated to content marketing.
- 40. 74% of marketers believe thatthey could drive 2.5x more ROI, brand lift, or LTV if they had an expert content team. h"p://goo.gl/NjNj38
- 41. Liked it? Followus on Twiter: @IBeaglecat @Gghiciuc www.beaglecat.com
- 42. Sou slide 2– B2B Content marketing Institute Research slide 3 – B2B Content marketing Institute Research - Moz Blog slide 4 – Moz Blog slide 6 – B2B Content Marketing Institute SlideShare Research slide 8 – B2B Content Marketing Institute Reseach slide 11- Content Marketing Trend of 2014 Reseach, by Linked In slide 13 – B2B Content Marketing Report slide 17 - B2B Content Marketing Report - Moz Blog slide 18 - B2B Content Marketing Report slide 19 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 20 – B2B Content Marketing Institute SlideShare Research slide 22 - B2B Content Marketing Report slide 23 - B2B Content Marketing Report slide 25 – Moz Blog slide 26 - Sources
- 43. slide 26 -Content Marketing Trend of 2014 Reseach, by LinkedIn slide 28 - B2B Content Marketing Report slide 29 - B2B Content Marketing Institute SlideShare Research slide 32 - B2B Content Marketing Institute SlideShare Research - B2B Content Marketing Report slide 34 – 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute slide 35 - 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute slide 36 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 37 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 38 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 39 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently