Revenge of the Nerds:
People, Culture & Innovation
Meghan (@irishgirl)   Nancy (@nylons)




     www.geekgirlsguide.com
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Work: clockwork.net
Blog & Podcast: geekgirlsguide.com
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Twitter: @geekgirlsguide
People, Culture
 & Innovation
technology != innovation
User-centered Design

A philosophy in which the needs, wants,
and limitations of end users of an
interface or document are given
extensive attention at each stage of
the design process.

                                  - Wikipedia
User-centered Culture

A philosophy in which the needs, wants,
and limitations of end users of a
product or service are given
extensive attention at every level of
the organization.

                        - Geek Girls Guide
Everyone’s a user.




        Employees
               Clients
                     Customers
The problem with users.
People-centered Culture


A philosophy in which the needs, wants,
and limitations of people are given
extensive attention at every level of
an organization.

                      - Geek Girls Guide
Users are people.




          Employees
             Clients
                Customers
Corporate structures haven’t
changed (much) since the 1800s.
Distribution of power and information
          is tightly controlled.
2000   “Hyperlinks subvert hierarchy.

        In markets and among employees,
        people are speaking to each other in
        a powerful new way.

        These conversations are enabling
        new forms of social organization
        and knowledge exchange to
        emerge.”
2010
“Companies that are
both deeply and widely
engaged in social media
surpass their peers in
both revenue and
profit performance by
a significant difference.”



         http://www.engagementdb.com/
Employees
       Clients
             Customers
Happy people do good work.
 It’s not about kegs and foosball.




             Image source: http://www.flickr.com/photos/sharynmorrow/2618698358/
What makes us happy?




      http://www.fastcodesign.com/1663166/infographic-of-the-day-what-makes-a-company-good-to-work-for
                         http://money.cnn.com/magazines/fortune/bestcompanies/2011/word_cloud/index.html
A product-driven
economy is relatively
predictable.


A people-driven
economy is chaotic.
Attention, nerds:


We are uniquely equipped
to harness the chaos.


Except for one thing.
Typical Developer                                                                     Typical User

                    Male                                                                         Female

                19 - 29                                                                         35 - 54

                   White                                                                           White

  College Educated                                                        High School Education

  Doing job for 3 yrs or less


 Sources:
 http://aneventapart.com/alasurvey2009/
 http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
 http://www.census.gov/hhes/socdemo/education/data/cps/2009/tables.html
Mini-jackass   5
priceless.
technology != innovation
humanity = innovation
Emotional Intelligence


                       The ability to
                  identify, assess,
                      and manage
                  the emotions of
                     self, others, and
                              groups.
1
Communicate openly.
Speak the other person’s language,
don’t expect them to speak yours.
Loud talking
doesn’t help.
One language is
not superior to
the other.
2
Listen.
Don’t just listen to what people say,
try to understand what they mean.
3
Treat the client as the expert.
You’re the idiot in the room.
4
Push your boundaries.


Practice humility.
5
Don’t allow
“us vs. them”
attitudes.
“The Internet will not fix
whatever happened in high
school.”
                       - Meg Fowler
Thank you.




     If you hated us, tell us.
If you loved us, tell the Internet.

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Revenge of the Nerds: People, Culture & Innovation