Download as PDF, PPTX
More Related Content
Similar to Revolve 2016 Clients Everywhere
Revolve 2016 Clients Everywhere
- 1. Clients Everywhere Terri Trespicio REVOLVE2016 Connect, Convert & Command More Money
- 2. Here’s what we’renot talking about: • SEO • CRM • RFP • Hashtags • Converting Twitter into cash • Tricking people into paying for stuff
- 3. But we WILLtalk about how to: • Create a brand that means something • Communicate with power & precision • Compel someone to give a crap
- 4. A little aboutme Magazine editor. Radio show host. Media contributor.
- 5. I make whatyou care about compelling to other people. Brand & content strategist. Business owner. Media contributor.
- 6. Crack the mediacode. Craft your pitch. Crush it on air. lightscameraexpert.co
- 7. 1. There isalways enough $$ for the right solution. 2. There are clients everywhere. Twoassumptions
- 8.
- 9. We all wantfrom each other what we have the least to offer: Attention.
- 10. We have tomake what we have worth other people’s time
- 11. How do I standout?
- 12. Problem#1 You aren’t talkingto the right people You’re trying to be all things to all people You haven’t specified the who Language is vague, unclear No one gets what you do / why you’re different
- 13.
- 14. Use their words Bespecific & straightforward Be granular, not general Instead …call out the key issue & own it
- 15.
- 16. Your brand. It’s whatyou / your business MEANS to other people.
- 17. It’s not justhow they see you, but how YOU see you.
- 18.
- 19. Try it: Explainit to a fifth grader
- 20. Surveymonkey Google forms 1:1 conversations 3star Amazon reviews Social media polling Networking events Ask (the right people). Then, listen.
- 21. Problem#2 you’re leading withfeatures / benefits You’re job- and task-oriented. You’re leading with what you do, not who you are. You are thinking inside your machine.
- 24. Instead …think bigger Understand theirlarger problem Lead with the what/why Think like them, not like you Be bigger than your business
- 25. Ex: The datascientist
- 26. Problem#3 fear of focus You’remistaking broad for big You’re mistaking niche for “limited” You’re missing an opportunity
- 27. Instead …Pitch your niche Plantyour flag Raise the stakes Think like a rocket, not a sprinkler system
- 28. Ex: Adrienne, former catch-allmarketing pro turned FB ad specialist
- 29. Started ~ 10K/monthas a marketer. She now earns 65K/mo for 10 clients.
- 30. Problem#4 You are thinkingtransaction, not transformation You end up with little jobs that don’t add up You can’t charge much, because there’s no added value You are being reactive instead of proactive
- 31. Do a deepdive first - lay out the big picture See what you do as a premium service Just because you can do a job, doesn’t mean you should Also: Don’t get business blinders Instead …think like a chef, not a short-order cook
- 32. Problem#5 you’re offering info,not insight You’re afraid to take a stance You’re afraid of alienating / offending You’re not changing my life / perspective
- 33.
- 34. Instead …take a strongerstance Think like a thought leader Have an opinion about your industry Raise the stakes Hit a nerve
- 35. Let’s take, forexample, the course I just launched. From zip.
- 36. Started with alist size of “0” Grew to 900+ in 2 months 2% conversion rate (13 enrolled) $20,000+ launch 6-week online course for experts, authors, entrepreneurs who want media attention.
- 37. • Gave awaya free pdf • Gave away a free video course • Enlisted a few affiliates • Podcast interviews • FB ads • Email marketing campaign • Content marketing • Events • Webinars (even FB Live!) What we used
- 38. • “But I’mnot an expert!” • “I don’t have time to do this.” • “Why should anyone listen to me?” • “I don’t know who or what to pitch.” Objections
- 39. Competitor positioning • Beyour own publicist • A PR firm charges you $$$ and doesn’t promise you a thing! • You need media training
- 40. Our Positioning • Beingin the media is a game changer • You don’t need any special certifications • You need to know how to position your own brand • Don’t be a one-hit wonder • We have experience on both sides of the gate (plus we draw on other parts of our brands) • We are not a replacement for PR
- 41. OK. But whydo I need this?
- 42. Marnelli Martin founder ofLuxe30 Business: Subscription jewelry service Big idea: Women & entrepreneurship Vision: To inspire women to feel strong, beautiful, in control Influenced by: Trends like Rent the Runway, StitchFix
- 43. So we playedwith a few ideas: Your beauty is not on loan. Don’t loan it. Own it. Don’t just rent your life. Own it. Finder’s keepers. We find. You keep.
- 44. 3 pieces ofjewelry every 30 days. 1 surprise gift. Unlimited compliments. $39/mo LUXE 30 We find. You keep.
- 45. Grow your existingbrand Find your niche Communicate your expertise and value JANUARY 2017! territrespicio.com
- 46. Paula Rizzo TerriTrespicio lightscameraexpert.co
- 47. Some reading Linchpin bySeth Godin Purple Cow by Seth Godin Essentialism by Greg McKeown Start with Why: How Great Leaders Inspire Everyone to Take Action Stand Out by Dorie Clark How the World Sees You by Sally Hogshead Sell or Be Sold by Grant Cardone Pitch Anything by Oren Klaff Crush It by Gary Vaynerchuk
- 48.