Payday loans remain in demand because they provide a short-term bridge for consumers until their next paycheck to pay back immediate needs. While payday loans are convenient for low-income workers who need quick access to funds, some companies have been known to harass borrowers who can't repay on time. Overall, payday loans are legally regulated and can be a last resort option if used responsibly, but consumers must research companies and only borrow what they can repay to avoid being victimized by fraud or falling into long-term debt.