Evolution des RIA en entreprise
      Frédéric MASSY - Directeur Marketing Adobe
      Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe




       L’expérience client au coeur des
       stratégies Business d’Entreprise


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Changing the
                                                                             world though
                                                                                Digital
                                                                             Experiences




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.        2
                                                                                  2
La limite des applications d’Entreprise




                                                             Me              Form   Help   Hello?   Hello?

                                                            ERP              CRM    ECM    Legacy   Other




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Investissements IT




©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   4
Investissements IT




©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   5
Investissements IT




©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   6
Investissements IT




©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   7
Agenda




                                                              Design




© 2010 Adobe Systems Incorporated. All Rights Reserved.   8
Un nouveau modèle




© 2010 Adobe Systems Incorporated. All Rights Reserved.   9
Observation




© 2010 Adobe Systems Incorporated. All Rights Reserved.
Frankfurter Kitchen




                                                          Design 8m
                                                          90m to
                                                          unlocks ROI



© 2010 Adobe Systems Incorporated. All Rights Reserved.   11
OTAN




© 2010 Adobe Systems Incorporated. All Rights Reserved.   12
OTAN




© 2010 Adobe Systems Incorporated. All Rights Reserved.   13
OTAN




© 2010 Adobe Systems Incorporated. All Rights Reserved.   14
Le CRM pour le support Adobe




© 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                          !"
Le projet Adobe Hendrix




© 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                          !#
Le Design au coeur de notre méthodologie




  Méthodologie
                                              3D
                                                          Discover
                                                          De ne
                                                          Deliver




© 2010 Adobe Systems Incorporated. All Rights Reserved.
Flash Catalyst




                              Design
                                                                             Développement




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Agenda




                                                               Design




© 2010 Adobe Systems Incorporated. All Rights Reserved.   19
Agenda




                                                          Environnement




© 2010 Adobe Systems Incorporated. All Rights Reserved.
Les enjeux de la gestion de l’Expérience Client


                                                                              Client, Partenaire …
                                                                                     Contexte + Expérience




 Mobile                                   Social                               Web                Email              Courrier              Document      En personne




                                                                     CUSTOMER EXPERIENCE MANAGEMENT


                                                                                         LIGNE DE METIER


 Ventes                                Marketing                              Support Client         Distribution         Vente en Ligne         Centres d’Appel

                                                                                   CRM, SFA, ERP, ECM, PLM, SCM, …

                                                                                       Marque+ Business
                                                                                        Entreprise
 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Adobe Customer Experience Management Platform




          EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML


                       PROCESSUS                                                 SOCIAL &     APPLICATIONS &     ANALYSE/
                                                                              COLLABORATION     CONTENUS       OPTIMISATION




                                                                                                                          A

                                                                                                                          B
                                                                                                                          C




                                LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM)



 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Expérience collaborative




 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Agenda




                                                          Environnement




© 2010 Adobe Systems Incorporated. All Rights Reserved.
Agenda




                                                               Mobile




© 2010 Adobe Systems Incorporated. All Rights Reserved.   25
Une prolifération de terminaux




   11
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Une prolifération de technologies


                                  Operating System Share: 6 Months Recent Acquirers
                                                                     Smartphone Subscribers, National, US

                    45%
                                                                                           39%


                                                                                                                                     33%
                                                                                           34%
                    23%                                                                                                              27%
                                                                                                                                     23%

                     20%                                                                   13%

                                                                                                                                     11%

                                                                                           6%
           4%


      Q2’09 (n=3029)                                    Q3’09 (n=3824)           Q4’09 (n=3701)    Q1’10 (n=4312)         Q2’10 (n=4148)

                                                    Android OS                                    RIM BlackBerry OS
                                                    Apple iPhone OS                               Palm OS
                                                    Symbian OS                                    Microsoft Windows Mobile
                                                    Linux
                                                                                                           Source: The Nielsen Company

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.            12
Applications natives




                Native                                Native   Native   Native   Native   Native
                 App                                   App      App      App      App      App




                      iOS

© 2010 Adobe Systems Incorporated. All Rights Reserved.
Open Screen Project

                    Partenaires technologiques                               Di useurs de contenu




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Applications natives




                Native                                Native   Native   Native   Native   Native
                 App                                   App      App      App      App      App




                      iOS

© 2010 Adobe Systems Incorporated. All Rights Reserved.
Une couche d’abstraction




                                                               Flex 4.5 framework



                                                          AIR 2.5     Flash Player 10.1




                      iOS

© 2010 Adobe Systems Incorporated. All Rights Reserved.
DEMO connect




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Agenda de la journée




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

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Ria2010 - keynote - Evolution des RIA d'Entreprise

  • 1. Evolution des RIA en entreprise Frédéric MASSY - Directeur Marketing Adobe Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe L’expérience client au coeur des stratégies Business d’Entreprise © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 2. Changing the world though Digital Experiences © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2 2
  • 3. La limite des applications d’Entreprise Me Form Help Hello? Hello? ERP CRM ECM Legacy Other © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 4. Investissements IT ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 4
  • 5. Investissements IT ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 5
  • 6. Investissements IT ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 6
  • 7. Investissements IT ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 7
  • 8. Agenda Design © 2010 Adobe Systems Incorporated. All Rights Reserved. 8
  • 9. Un nouveau modèle © 2010 Adobe Systems Incorporated. All Rights Reserved. 9
  • 10. Observation © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 11. Frankfurter Kitchen Design 8m 90m to unlocks ROI © 2010 Adobe Systems Incorporated. All Rights Reserved. 11
  • 12. OTAN © 2010 Adobe Systems Incorporated. All Rights Reserved. 12
  • 13. OTAN © 2010 Adobe Systems Incorporated. All Rights Reserved. 13
  • 14. OTAN © 2010 Adobe Systems Incorporated. All Rights Reserved. 14
  • 15. Le CRM pour le support Adobe © 2010 Adobe Systems Incorporated. All Rights Reserved. !"
  • 16. Le projet Adobe Hendrix © 2010 Adobe Systems Incorporated. All Rights Reserved. !#
  • 17. Le Design au coeur de notre méthodologie Méthodologie 3D Discover De ne Deliver © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 18. Flash Catalyst Design Développement © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 19. Agenda Design © 2010 Adobe Systems Incorporated. All Rights Reserved. 19
  • 20. Agenda Environnement © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 21. Les enjeux de la gestion de l’Expérience Client Client, Partenaire … Contexte + Expérience Mobile Social Web Email Courrier Document En personne CUSTOMER EXPERIENCE MANAGEMENT LIGNE DE METIER Ventes Marketing Support Client Distribution Vente en Ligne Centres d’Appel CRM, SFA, ERP, ECM, PLM, SCM, … Marque+ Business Entreprise © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 22. Adobe Customer Experience Management Platform EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML PROCESSUS SOCIAL & APPLICATIONS & ANALYSE/ COLLABORATION CONTENUS OPTIMISATION A B C LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 23. Expérience collaborative © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 24. Agenda Environnement © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 25. Agenda Mobile © 2010 Adobe Systems Incorporated. All Rights Reserved. 25
  • 26. Une prolifération de terminaux 11 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 27. Une prolifération de technologies Operating System Share: 6 Months Recent Acquirers Smartphone Subscribers, National, US 45% 39% 33% 34% 23% 27% 23% 20% 13% 11% 6% 4% Q2’09 (n=3029) Q3’09 (n=3824) Q4’09 (n=3701) Q1’10 (n=4312) Q2’10 (n=4148) Android OS RIM BlackBerry OS Apple iPhone OS Palm OS Symbian OS Microsoft Windows Mobile Linux Source: The Nielsen Company © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 12
  • 28. Applications natives Native Native Native Native Native Native App App App App App App iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 29. Open Screen Project Partenaires technologiques Di useurs de contenu © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 30. Applications natives Native Native Native Native Native Native App App App App App App iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 31. Une couche d’abstraction Flex 4.5 framework AIR 2.5 Flash Player 10.1 iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 32. DEMO connect © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 33. Agenda de la journée © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.