Building Supply Chains for Competing 
Against Uncertainty 


   Rich Sherman, Director of North America 
             Supply Chain Council 
            www.supply‐chain.org 
2009 Was a Tough Year 
Companies Must Respond to the Challenge 
     • Increased need to differentiate in a global market 
     • Time compression – global sourcing & delivery 
     • Customers expect perfect accuracy, information, and 
       service (RFID, Customization, etc.) 
     • Competition for capital is intense – pressure to 
       optimize material flow and inventory increases 
     • Companies will seek to leverage more outsourced 
       business, manufacturing & logistics processes 
     • Companies must be more agile responding to change 
       faster and managing more inventory locations 

  Companies Must Transform Their Operations to Meet Growing
Business Challenges through New Process Improvement Initiatives!
SCM is Paramount in Times of Economic Uncertainty  

 • In 2009, US business logistics costs fell to $1.1 trillion3 – good news? 
 • Bad News – Orders for new goods dropped substantially and 
   downturn in each sector translated to lower shipping volume 3 
 • Supply‐chain generally accounts for between 60% and 90% of all 
   company costs1 
 • A 2% improvement in process efficiency for supply‐chain processes 
   has 3000‐5000% the impact of a 2% improvement in efficiency for… 
   IT… HR… Sales… & Finance1 
               1 Exclusive of Financial Services companies
               2 Source: Hoovers 2006 Financial Data, Supply-Chain
               Council 2006 SCM Benchmark data on SCM cost for
               discrete & process industries
               3 CSCMP 21st Annual State of the Logistics Industry


Focused initiatives in Supply Chain Management can result in 30-35% cost
 reductions, liberation of working capital, and revenue increases of 3-5%!
And SCM Improvement Creates Shareholder Value 
              The Supply Chain                           All Financial        & Shareholder
                Impacts . . .                            Metrics . . .            Value
         • Improve customer service and                      Liberate
                                                             Working
           response                                           Capital
         • Optimize inventory flow,                                      Improve
           utilization & productivity                                     Capital
                                                             Reduce      Efficiency
                                                               Fixed
     •       Best-in-class customer                           Capital
             relationships                                                             Increase
     •       Differentiated service                          Increase                 Shareholder
             capabilities                                     Revenue                    Value
                                                            and Margin
     •       Best-in-class strategic supplier                            Increase
             partnerships                                                  Profit
     •       Leverage of outsourcing of                     Optimize
             business processes                             Cost Model
     •       Unique supply chain models

             Effective Supply Chain Management can increase a Return on
                       Invested Capital (ROIC) by 30% and More!
5            AMR 2009 ‐ SCC & SCOR Executive Overview 
Supply Chain Council Member Companies Outperform 
    the Market – 14 of AMR Top 25 are Members 

    • Comparison of Fortune‐1000 
      Council  member company share 
      price aggregate growth from 
      2003 – present to S&P 500 and 
      DOW indices. 
    • Growth inflected after 2 years, 
      and the spread between SCOR 
      index companies and other 
      industrials has grown to almost 
      30 points. 
    • Growth is increasing 
      exponentially: Compound 
      interest on SC performance. 
    • Correlates SCC 
      Membership/SCOR investments 
      with Shareholder value. 
    • Same pattern evident in FTSE‐
                                                 Realtime: www.scorlabs.org/scor/scorindex
      100, DAX, NIKKEI and other 
      indices. 




6    AMR 2009 ‐ SCC & SCOR Executive Overview 
Enterprises Are Changing How They Plan, 
    Source, Make and Deliver Product 

    • Product Strategies
    • Customer                Speed &          Enterprises are
      Strategies             Granularity   discovering new value
    • Time Strategies                          in operations
    • Visibility &                             management.
      Collaboration
    • New Channels            Reach &
                                              There is a GAP
    • Transportation         Execution
                                            between traditional
    • Logistics Strategies                  ERP and day to day
                                            operations decision
                                                 support!

    • Demand                                 Integrated Sales &
      Management                            Operations Planning,
                             Integration
    • Supply Management        to Ops
                                           Decision Support Tools
    • Performance             Planning
                                            & SC Collaboration
                                             are imperatives!
      Management
    • Business Process
      Outsourcing
    Companies Must Transform Their Operations to a Demand
Responsive Supply Network to Meet Growing Business Challenges!
Companies Are Reinventing Their Supply Chains 
The Supply Chain is Evolving to a  
          Collaborative Demand Responsive Network 

                                     Wholesale
   Suppliers                        Distributors
                                                   Retailers
                    Manufacturers




          Interne                                              Customer
             t/                        Interne                 Demand
          Portals                         t/       Interne
                                       Portals        t/
                                                   Portals



                       Virtual
                    Manufacturers    Logistics
                                     Providers                 Info
   A Technological Infrastructure is Emerging to Enable Real Time
  Contract                                                    Goods
     Communication and Data for Integrated Demand – Supply
Manufacturer
 Planning, Execution, and Decision Support to Synchronize Supply
     s
                  in Response to Demand Change!
What’s The Next Big Thing? 
• Cloud Computing 
    –   Supply Chain Visibility 
    –   Software as a Service (SaaS)/On Demand 
    –   Location Based Technology/Mobility/Telematics 
    –   Business Intelligence/Decision Support 
• Auto Id/Info 
    – Beyond RFID 
    – Voice Recognition/Response 
    – Intelligent Sensors, Monitors, Devices 
• Robotics 
    – Picking, Packing, Putaway 
    – Load, Unload 
• Internet Transparency &Social Media for Business 
    – LinkedIn, Twitter, Blogging, Search 
    – Offers, Location, Orders, Navigation, Behavior 
Technology Breakthrough:  
                     The Smart Supply Network  
    • Optimization for Visibility & Global Flow Control 
    • Smart Transactions (Telematics/RFID) Convey Information in Real 
      Time Across the Supply Network 
    • Convergence of Planning & Execution ‐ Basis for Demand 
      Planning/Crossdocking/Outbound Consolidation 
    • Optimum Supply Network Material Flow through Collaborative, 
      Synchronized Activity Planning & Scheduling 
                  Smart                              Smart
               Transactions                       Transactions




Vendor                                        Crossdock &        Customer
               Custom Pack       Distribution
A New    ParadigmLabel
                 & in Supply   Chain Management is Emerging
                                   Center
                                               Outbound that is
                                              Consolidation
  Opening a Window of Opportunity to Gain Market Leadership!
The SCOR® model – a cross‐industry open standard  

      • The five integrated processes provide a boundary‐free view of the true end‐
        to‐end Extended Supply Chain 
      • SCOR provides process definitions, metrics, benchmarks, best practices 
        including environmental and risk management, and HR skills requirements 
      • Utilized by members as an organizational engagement model for operations 
        excellence supporting all methodologies such as Lean Six Sigma 
      • An Unbiased foundation for Performance and Value Based Outsourcing 
                                                                     Plan




              Deliver    Source      Make      Deliver   Source       Make       Deliver   Source   Make   Deliver   Source

              Return    Return                 Return                                                      Return    Return
                                                                                           Return
                                                         Return                  Return

                                                                  Your Company                                       Customer’s
     Suppliers’                  Supplier                                                      Customer
                                                                                                                      Customer
      Supplier
                         Internal or External                                              Internal or External


12       AMR 2009 ‐ SCC & SCOR Executive Overview 
Changing the Game! 
   Transform From                 To
               Supply Chain     Supply Network 
              Long and slow     Fast and flexible 
             Forecast‐based     Demand responsive 
        Manufacturer‐driven     Customer‐driven 
              Internal focus    External focus 
     Designed from product      Designed from usage back 
                     forward     
             Cost‐reduction     Value creation 
Linear, sequential Processes    Dynamic, synchronized 
                                  processes 
Welcome to Day Two! 
•   Another Outstanding Line Up of Speakers 
•   More Case Studies, Thought Provoking Panels – 
•   Please Ask Questions, Ask Questions… 
•   Text Me Your Questions – 512‐294‐6558  
•   Network, Introduce Yourself, Share Experience 
•   Take Away New Ideas and Approaches 
•   Share with your Colleagues when you return 
• Have a great Day 2 at the Conference! 
     
Thank You! 



   www.supply-chain.org

Rich Sherman, Director of North America
     Email: rsherman@supply-chain.org
           Direct: +1 512-266-9041
          Mobile: +1 512-294-6558

Richard J. Sherman from Emeritus Supply Chain Council; Chairman’s Day Two Kick-Off

  • 1.
    Building Supply Chains for Competing  Against Uncertainty  Rich Sherman, Director of North America  Supply Chain Council  www.supply‐chain.org 
  • 2.
  • 3.
    Companies Must Respond to the Challenge  • Increased need to differentiate in a global market  • Time compression – global sourcing & delivery  • Customers expect perfect accuracy, information, and  service (RFID, Customization, etc.)  • Competition for capital is intense – pressure to  optimize material flow and inventory increases  • Companies will seek to leverage more outsourced  business, manufacturing & logistics processes  • Companies must be more agile responding to change  faster and managing more inventory locations  Companies Must Transform Their Operations to Meet Growing Business Challenges through New Process Improvement Initiatives!
  • 4.
    SCM is Paramount in Times of Economic Uncertainty   • In 2009, US business logistics costs fell to $1.1 trillion3 – good news?  • Bad News – Orders for new goods dropped substantially and  downturn in each sector translated to lower shipping volume 3  • Supply‐chain generally accounts for between 60% and 90% of all  company costs1  • A 2% improvement in process efficiency for supply‐chain processes  has 3000‐5000% the impact of a 2% improvement in efficiency for…  IT… HR… Sales… & Finance1    1 Exclusive of Financial Services companies 2 Source: Hoovers 2006 Financial Data, Supply-Chain Council 2006 SCM Benchmark data on SCM cost for discrete & process industries 3 CSCMP 21st Annual State of the Logistics Industry Focused initiatives in Supply Chain Management can result in 30-35% cost reductions, liberation of working capital, and revenue increases of 3-5%!
  • 5.
    And SCM Improvement Creates Shareholder Value  The Supply Chain All Financial & Shareholder Impacts . . . Metrics . . . Value • Improve customer service and Liberate Working response Capital • Optimize inventory flow, Improve utilization & productivity Capital Reduce Efficiency Fixed • Best-in-class customer Capital relationships Increase • Differentiated service Increase Shareholder capabilities Revenue Value and Margin • Best-in-class strategic supplier Increase partnerships Profit • Leverage of outsourcing of Optimize business processes Cost Model • Unique supply chain models Effective Supply Chain Management can increase a Return on Invested Capital (ROIC) by 30% and More! 5  AMR 2009 ‐ SCC & SCOR Executive Overview 
  • 6.
    Supply Chain Council Member Companies Outperform  the Market – 14 of AMR Top 25 are Members  • Comparison of Fortune‐1000  Council  member company share  price aggregate growth from  2003 – present to S&P 500 and  DOW indices.  • Growth inflected after 2 years,  and the spread between SCOR  index companies and other  industrials has grown to almost  30 points.  • Growth is increasing  exponentially: Compound  interest on SC performance.  • Correlates SCC  Membership/SCOR investments  with Shareholder value.  • Same pattern evident in FTSE‐ Realtime: www.scorlabs.org/scor/scorindex 100, DAX, NIKKEI and other  indices.  6 AMR 2009 ‐ SCC & SCOR Executive Overview 
  • 7.
    Enterprises Are Changing How They Plan,  Source, Make and Deliver Product  • Product Strategies • Customer Speed & Enterprises are Strategies Granularity discovering new value • Time Strategies in operations • Visibility & management. Collaboration • New Channels Reach & There is a GAP • Transportation Execution between traditional • Logistics Strategies ERP and day to day operations decision support! • Demand Integrated Sales & Management Operations Planning, Integration • Supply Management to Ops Decision Support Tools • Performance Planning & SC Collaboration are imperatives! Management • Business Process Outsourcing Companies Must Transform Their Operations to a Demand Responsive Supply Network to Meet Growing Business Challenges!
  • 8.
  • 9.
    The Supply Chain is Evolving to a   Collaborative Demand Responsive Network  Wholesale Suppliers Distributors Retailers Manufacturers Interne Customer t/ Interne Demand Portals t/ Interne Portals t/ Portals Virtual Manufacturers Logistics Providers Info A Technological Infrastructure is Emerging to Enable Real Time Contract Goods Communication and Data for Integrated Demand – Supply Manufacturer Planning, Execution, and Decision Support to Synchronize Supply s in Response to Demand Change!
  • 10.
    What’s The Next Big Thing?  • Cloud Computing  – Supply Chain Visibility  – Software as a Service (SaaS)/On Demand  – Location Based Technology/Mobility/Telematics  – Business Intelligence/Decision Support  • Auto Id/Info  – Beyond RFID  – Voice Recognition/Response  – Intelligent Sensors, Monitors, Devices  • Robotics  – Picking, Packing, Putaway  – Load, Unload  • Internet Transparency &Social Media for Business  – LinkedIn, Twitter, Blogging, Search  – Offers, Location, Orders, Navigation, Behavior 
  • 11.
    Technology Breakthrough:   The Smart Supply Network   • Optimization for Visibility & Global Flow Control  • Smart Transactions (Telematics/RFID) Convey Information in Real  Time Across the Supply Network  • Convergence of Planning & Execution ‐ Basis for Demand  Planning/Crossdocking/Outbound Consolidation  • Optimum Supply Network Material Flow through Collaborative,  Synchronized Activity Planning & Scheduling  Smart Smart Transactions Transactions Vendor Crossdock & Customer Custom Pack Distribution A New ParadigmLabel & in Supply Chain Management is Emerging Center Outbound that is Consolidation Opening a Window of Opportunity to Gain Market Leadership!
  • 12.
    The SCOR® model – a cross‐industry open standard   • The five integrated processes provide a boundary‐free view of the true end‐ to‐end Extended Supply Chain  • SCOR provides process definitions, metrics, benchmarks, best practices  including environmental and risk management, and HR skills requirements  • Utilized by members as an organizational engagement model for operations  excellence supporting all methodologies such as Lean Six Sigma  • An Unbiased foundation for Performance and Value Based Outsourcing  Plan Deliver Source Make Deliver Source Make Deliver Source Make Deliver Source Return Return Return Return Return Return Return Return Your Company Customer’s Suppliers’ Supplier Customer Customer Supplier Internal or External Internal or External 12 AMR 2009 ‐ SCC & SCOR Executive Overview 
  • 13.
    Changing the Game!  Transform From To Supply Chain  Supply Network  Long and slow  Fast and flexible  Forecast‐based  Demand responsive  Manufacturer‐driven  Customer‐driven  Internal focus  External focus  Designed from product  Designed from usage back  forward    Cost‐reduction  Value creation  Linear, sequential Processes  Dynamic, synchronized    processes 
  • 14.
    Welcome to Day Two!  • Another Outstanding Line Up of Speakers  • More Case Studies, Thought Provoking Panels –  • Please Ask Questions, Ask Questions…  • Text Me Your Questions – 512‐294‐6558   • Network, Introduce Yourself, Share Experience  • Take Away New Ideas and Approaches  • Share with your Colleagues when you return  • Have a great Day 2 at the Conference!   
  • 15.
    Thank You!  www.supply-chain.org Rich Sherman, Director of North America Email: [email protected] Direct: +1 512-266-9041 Mobile: +1 512-294-6558