©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved.
@ConstellationR	
RIDING	TODAY’S	WAVE	OF	
	FAST	CHANGE
1
How	to	use	the	Cloud	and	Fast	Innovation	to	Sustainably	Adapt	and	Evolve
DION	HINCHCLIFFE	(@DHINCHCLIFFE)	
VP	&	PRINCIPAL	ANALYST	
CONSTELLATION	RESEARCH	
ZDNet	
Executive	Fellow,	Tuck	School	of	Business	
dion@constellationr.com
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe 2
Emerging Technology Rate of Change At All Time High
Growth of Technology and Human Success: Hand in Hand
1 2
Technology Growing and Change Fastest in History Which Overall Has Been Very Good for Us
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe
Today’s	Tech	
Disruptions	Are	
Happening	the	Fastest	
Ever:		
Remote work via the
cloud suddenly become
the single fastest
technology adoption
story in the history of
the tech industry
3
Remote	Work
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	 #cloud	@dhinchcliffe
Cloud	Was	the	Pandemic	Tool	of	Choice	for	CIOs
• Many	have	faced	an	unprecedented	stress	testing	of	
their	preparedness	and	overall	capabilities	
• The	portfolio	of	the	CIO	has	been	challenged	to	
immediately	meet	the	needs	of	an	organization	that	
has	suddenly	changed	
• This	decade	has	proven	to	be	one	of	disruptive,	fast,	
and	unexpected	change	
• The	central	question	is	now	this:	
• How	can	the	CIO	confidently	and	sustainably	
lead	in	era	of	constant	disruption?	
• Key	Takeaway:	The	cloud	was	the	single	most	
valuable	asset	in	rapidly	responding	successfully	to	
pandemic	needs
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	 #cloud	@dhinchcliffe
With	the	Last	Two	Years	Seeing	Unprecedented	Cloud	Adoption
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
And an Overall Enterprise Cloud Adoption Journey Becoming Clear
More
Strategic
and
Transformative
Point
Digitization
Fundamental
Transformation
Note: Exact Adoption Order Will Vary
Traditional Data Center
SaaS and Private Cloud
Public, Hybrid IaaS, PaaS, Edge
Early Online
Phase
Cloud Adoption
Phase
Early Cloud
Maturity
Middle Cloud
Maturity
Point

Cloud
Adoption
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
More
Strategic
and
Transformative
Point
Digitization
Fundamental
Transformation
Note: Exact Adoption Order Will Vary
Traditional Data Center
SaaS and Private Cloud
Public, Hybrid IaaS, PaaS, Edge
Multicloud and Crosscloud
Open APIs for
Core Business
Open APIs for
Digital Platform
Metaverses, Web3
Consumer Digital
Products and Services
Cloud Ecosystem
Development
Open Data Services
Early Online
Phase
Cloud Adoption
Phase
Early Cloud
Maturity
Middle Cloud
Maturity
Point

Cloud
Adoption
And an Overall Enterprise Cloud Adoption Journey Becoming Clear
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
The	Cloud	Journey	to	2030
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	 #cloud	@dhinchcliffe
The	Cloud	is	the	Pace-Setter	
Now	in	Terms	of	Tech	and	
Business	Change
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
1 2
Insight: The Value of Digital is Driven by
Power Laws That Pay Off Big Downstream
But Most Organizations Only Change
Linearly, or Logarithmically at Best
The Payoff of Power Laws 

(Like Moore’s Law) Over Time
Understanding	Exponential	Tech	Change	Helps	Us	Prepare
Enabling	Us	to	Anticipate	the	Nearly	Unlimited	Value	Potential
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe
This	Means	Exponential	Thinking	and	Methods	Now	Required
11
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe
Key	Lesson:	
You Can’t Fight an Exponential
Challenge with Linear Methods
12
©	2010-2019	Constellation	Research,	Inc.	All	rights	reserved.
Yet	Some	Organizations	are	Climbing	the	Digital	Maturity	Curve
13
But They Generally
Don’t Operate The
Traditional Way
#cloud	@dhinchcliffe		
Constellation	Research	(cc)	2022	|	Some	Rights	Reserved
Evidence:	
State	of	Digital	Transformation
• Never ending.
• Mostly in the cloud.
• Hard.
• Slow progress.
• High failure rate.
• Medium rewards.
• Insufficient experimentation.
• Held up by lack of talent.
• Slow maturity (6-10 years).
In short, not good enough.
2022 Data on 1,500 organizations —>
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
Thus	Organizations	Now	Need	a	New	“Digital	Metabolism”
That	Can	Change	About	as	Fast	as	the	World	Does
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
We	Need	a	Sustainable	Approach	to	Rapid	Change	in	Our	Organizations
inefficient
efficient	but	
slow
effective	but	
hard	to	sustain
sustainable
Path	to	Sustainable	
Development	of	
Digital	and	Org	
Change
Sustainability	is	a	Continual	Improvement	Method
Not	Effective Toward	Net	
Zero	Gap
In	an	Exponential	and	Disruptive	Era	in	the	Cloud
#cloud	@dhinchcliffe	
Constellation	Research	(cc)	2022	|	Some	Rights	Reserved
What	a	Healthy	Digital	Transformation	Portfolio	Looks	Like
30%
Sure Things
50%
Experiments
20%
“Moonshots”
Yet Most Orgs
Are Doing This
More Like 50-80%
of the Time
A Little of
This
Almost None
of This
business outcome >
#cloud	@dhinchcliffe	
Constellation	Research	(cc)	2022	|	Some	Rights	Reserved
Decentralization	of	Everything	is	Arriving…
The	Structure	of	IT	Will	Likely	Have	to	Change	Radically
• Decentralization is coming
• Open movements to broadly decentralize technology,
the Internet and business, making it more trusted and
private
• Everything in the IT stack, and beyond
• Including personal identity, data, media, services,
applications, transactions, and even finance and
money
• Crowdsourcing, cloud, blockchain and other
decentralized tech underpinning
• Fundamentally centered around local fit for purpose
• Flying under the IT and business radar
• Leading edge is Web3
Datacenters Public	cloud
IT	Procurement Self	Service	SaaS,	App	Stores
Cloud Edge
Pro	Code Low/No	Code
IT	Support Crowd	Support/AI	Agents
Developers Citizen	Developers
Central	DT Distributed	DT
One-Size-Fits-All	IT	 Local	Adaptation	of	IT
Internet/Web Web	2.0	and	Web3
Databases Blockchain
Closed	Source Open	Source
• Massive economic (tens of billions of $ a day in
transactions) and wild tech innovation activity
• $2 trillion market right now
#cloud	@dhinchcliffe	
Constellation	Research	(cc)	2022	|	Some	Rights	Reserved
Example:	Low	Code…	There	Are	26x	More	Non-Developers
Already	the	Dominant	Model	for	Application	Development	and	DT
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe
Key	Insight: Moving from Push to Pull Based Models for Tech Change
Implication: Digital Transformation Must Be Decentralized and Broadly Empowered
20
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
Because	Traditional	Models	of	Tech	Adoption	Has	a	High	Failure	Rate
•77% of large IT/change initiatives fail…HBR
(1970s -> Now)
•Historically the adoption of emerging tech has
left a wake of failed efforts
- ERP, CRM, SOA, etc.
•Digital change programs that use traditional
adoption approaches usually do not work
- Most strategic change programs are program-driven and in
today’s faster world outdated before being fully implemented
- Traditional change programs are static, cascading one time
events
- Traditional adoption processes are technology-centric while
digital adoption requires a human centric lens
Our New Understanding
Post-Pandemic:
We must find different
ways of adopting tech
and driving change that
scales sustainably
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe
Centralized Change Has Been Breaking Down for A While
22
Which	advances	
like	the	Center	of	
Excellence	
Model	was	
Supposed	to	Fix
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
At	the	Largest	Scale,	Industry	Has	Learned	that	Network	and	
Community	Driven	Approaches	Are	Highly	Effective
• There has been revolution in how loosely-coupled but
well aligned groups of people can drive change

• Open Source
• Agile, and now Devops
• Open Innovation/Collaboration
• Digital Media (YouTube)
• Crowdfunding
• Web3
With	a	New	Lens:	Proof	Points
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
incremental change
IT
IT as support unit,
enabling centrally,
“Doing it all”
Limited external
competition/enablement
service providers
outsourcing firms
faster change
IT as support unit,
CoEs driving innovation
More external
competition
service providers
outsourcing firms
app stores
IT
CoE CoE
cloud
fastest change
network of IT enablement,
broadly innovating decentrally
Most external
competition
service providers
outsourcing firms
app stores cloud
CoE = Center of Excellence | NoE = Network of Excellence | = Shadow IT
NoE
CoE
LoB
LoB
CoE
LoB
dev partners
dev
partners
APIs
Back to the CoE. What’s Next for IT and Cloud?
change
agents
cloud

platforms
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
So, a Few Years
Ago I Began to
Notice a New
Pattern on
Projects…
That Change
Teams were
Becoming
Change	Networks
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. #cloud	@dhinchcliffe 26
Digital
Workplace
Transformation Results
Decentralization
Changing	Everything	From	One	Place	(IT)	Was	Never	Going	to	Be	Enough
So	We’ve	Found	a	Major	Missing	Piece	to	the	Puzzle	of	Tech	
Adoption	and	Innovation
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
The	Key	Insights	of	Decentralized	Tech	Adoption
• It’s always a people
problem. - Gerald	Weinberg	
• Productivity of Digital Teams
Varies from 1:10
• Existing Models that
Focused on Changing 100%
of Everything Centrally Were
Doomed to Underperform
What	if	we	could	plan	a	self-growing	seed	of	change?	
What	if	the	most	decentralized	asset	we	have	(cloud)	is	the	
the	best	and	most	available/powerful	resource?
(cc)	Creative	Commons,	2010-2022.	Constellation	Research,	Inc.	Some	rights	reserved.	
We	Have	a	
Growing	New	
Audience	to	Tap	
into	Pent	Up	
Desire	for	Progress	
and	Improvement:	
Digital	
Change	
Agents
©	2010-2022	Constellation	Research,	Inc.	All	rights	reserved. 29
THE	DIGITAL	WORLD	
IS	A	NATURAL	
PLATFORM	FOR	
CHANGE	AGENTS	
AND	THAT’S	WHAT	
MANY	OF	US	ONLY	
WERE	AS	
BUSINESSES	
DURING	THE	
PANDEMIC
©	2010-2019	Constellation	Research,	Inc.	All	rights	reserved.
Because Unlike Other Types of IT, Digital Change is Seen As Optional
30
Change is NOT automatic. You must provide higher value. Nearly 10x higher.
#cloud	@dhinchcliffe	
Constellation	Research	(cc)	2022	|	Some	Rights	Reserved
Riding	Fast	Waves	of	Change
The	Methods	of	IT	Will	Likely	Have	to	Change	Radically
• The cloud is the richest and most powerful resource IT has
today to adapt, innovate, and grow
• But traditional tech adoption will never take advantage of the
cloud anywhere near rapidly enough or at sufficient scale
• Emerging but proven methods for realizing fast change are
key, with decentralization being the leading and most
powerful approach
• Organizations willing to cede some direct centralized control
can create change up to 5-10x faster than they have today
• These organizations are far more likely to thrive as the mature
age continued to grow and become more complex
• The future of IT is about effective complexity management
San	Francisco	|	Andalucia	|	Belfast	|	Boston	|	Chicago	|	Colorado	Springs	|	Cupertino	|	Denver	|	Irvine	|	London	|	Madrid		
New	York	|	NOVA	|Pune	|	Sacramento	|	Santa	Monica	|	Sedona	|	Sydney	|	Tokyo	|	Toronto	|	Washington,	D.C.
www.constellationR.com
San	Francisco	|	Belfast	|	Boston	|	Colorado	Springs	|	Cupertino	|	Denver	|	London	|	Miami	|	New	York	
	NOVA	|Palo	Alto|	Pune	|	Sacramento	|	San	Diego	|	Santa	Monica	|	Sydney	|	Toronto	|	Washington,	D.C.
www.constellationR.com

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Riding Today’s Wave of Fast Change | CIOOnline Future of Cloud Summit by Dion Hinchcliffe.pdf